CES 2012: Samsung Denies That Jobs “Cracked” The iTV

    January 13, 2012
    Shaylin Clark
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If this year’s Consumer Electronics Show, which ends today, could be said to have a theme, it would have to be HDTVs. New and remarkable TV designs were unveiled by Sony, LG, Samsung, and others. Yet one widely-rumored TV that was physically absent but present in everyone’s mind was Apple’s rumored iTV.

Apple first dipped its toes into the TV market with the Apple TV, which Jobs famously called a “hobby” several years ago. Things got more serious with the launch of the much-improved second generation Apple TV in 2010. Ever since then, rumors have been flying that Apple would eventually integrate the functionality of the Apple TV box into an HDTV. These rumors have been heating up in recent months, to the point that it looks as though Apple really does have such a device in the works.

Part of the impetus for this round of rumors comes from Walter Isaacson’s authorized biography of Steve Jobs, wherein Jobs reportedly said that Apple had been working on a TV for years, and that shortly before his death Jobs “cracked it.” Though the company has remained characteristically quiet about the project, that statement has been taken by most to assume that Apple really is preparing to launch an iTV.

The tech industry being what it is, Apple’s competition is not inclined to take such statements lightly, even from a man three months dead. In an interview with the Sydney Morning Herald Philip Newton, director of audio-visual for Samsung Australia, insists that Samsung does not see Apple’s rumored iTV as a threat. He insisted that the kind of connectivity Jobs reportedly “cracked” has already been in the TV market for a year, and was in fact “nothing new.” The newness, he claimed, only applies to Apple, who have never participated in the TV business before. Newton also said that although some of Samsung’s competition might suffer from an iTV, Samsung itself was not worried.

Of course, Newton may well be right: Apple is new to the TV market, and notwithstanding the success of the Apple TV, the iTV may turn out to be one of many HDTVs offering internet connectivity. On the other hand, in 2007 Apple launched the iPhone and entered into another market it had no experience with, and we all know how that turned out.

[Source: Sydney Morning Herald]
  • http://www.computertalkforum.com/discuss Computer Talk Forum

    The Apple zombies will buy anything that is preceeded with an “i”… Then tell us normal folks that Apple re-invented the wheel again, with a technology that’s been present for years.

    • Fjord Prefect

      How chic your response is. I’ve been using Apple products consistently since 1983 so I can say with some certainty that Apple generally delivers in areas where others fail, and that is why they are successful. How can you possibly downplay what they’ve done to/for the tech industry. Before the iPod the only portable mp3 player held something like 12 songs, I know, I had one. Before the iPhone, smartphones were beyond complicated utilizing tiny Chicklet-style keyboards and no touch screens. Before the Mac, people used command-line OS interfaces and had to remember all of the command names instead of choosing them from a menu. Before iTunes, the only way to get any decent digital music was to steal it using Napster or rip it yourself. Hate all you want, but Apple has made a lot of people’s lives better and easier, including probably yours.