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Schema.org Enters Its ‘Next Chapter’

Schema.org Enters Its ‘Next Chapter’

By Chris Crum April 18, 2014

In 2011, Google, Microsoft (Bing) and Yahoo, the big three search engines (Yandex later joined), teamed up to launch Schema.org, an initiative to support a common set of schemas for structured data markup on webpages. This week, the companies announced …

Google's Cutts Talks 404s Vs. 410s Google's Cutts Talks 404s Vs. 410s

Google’s latest Webmaster Help video, unlike the one before it, is very webmaster oriented. In it, Matt Cutts discusses how Google handles 404s versus how it handles 410s. “Whenever a browser or Googlebot asks for a page, the web server …

Google Considers Making SSL A Ranking Signal Google Considers Making SSL A Ranking Signal

About a month ago, Google’s head of webspam Matt Cutts said at the Search Marketing Expo that he’d like to see Google make SSL site encryption a signal in Google’s ranking algorithm. Barry Schwartz at SMX sister site Search Engine …

Percy Julian Honored With Google Doodle Percy Julian Honored With Google Doodle

Google is celebrating the life of Percy Lavon Julian with a doodle on its homepage today, his 115th birthday. He died from liver cancer in 1975 at the age of 76. Julian is known as a brilliant chemist, who emerged …

Matt Cutts Gets New 'Melody' Treatment Matt Cutts Gets New 'Melody' Treatment

Okay, this exists. This comes from HighPosition.com. I randomly came across it on StumbleUpon, and it hardly has any views yet, so let’s change that. If you watch Matt Cutts’ videos regularly, you owe this one to yourself. You can …

Google Removes Queries From Referers In Paid Search Google Removes Queries From Referers In Paid Search

Google announced that it is extending its secure search efforts to paid search, and that it will remove queries from referers on ad clicks originating from SSL searches on Google.com. In other words, the reason you’ve been seeing keywords “not …

Google Hits Japanese Link Networks Google Hits Japanese Link Networks

Google’s head of webspam tweeted early Tuesday morning that Google has taken action on seven Japanese link networks over the past few months. He’s proud of the team: Incredibly proud of Japanese webspam team. Over last few months they've taken …

Google Reportedly Expanding 'Not Provided' Google Reportedly Expanding 'Not Provided'

Update: OK, this just happened. Last month at the Search Engine Marketing Expo (West), Google’s Singhal said there would soon be an announcement related to changes with the controversial “not provided” issue. Google implemented secure search a few years ago, …

Google Aims To Get Better At Indexing Business Info Google Aims To Get Better At Indexing Business Info

Google has released some recommendations for webmastesr to help them get the search engine to identify and surface business info like phone numbers, business locations, and opening hours. They also launched support for schema.org to help specify preferred phone numbers …

An Update (Kind Of) On How Google Handles JavaScript An Update (Kind Of) On How Google Handles JavaScript

The latest Google Webmaster Help video provides an update on where Google is on handling JavaScript and AJAX. Well, an update on where they were nearly a year ago at least. Matt Cutts responds to this question: JavaScript is being …

Bing Launches 'Knowledge Widget' For Webmasters Bing Launches 'Knowledge Widget' For Webmasters

Microsoft has launched the Bing Knowledge Widget for webmasters and publishers. It detects and visualizes entities on your webpage, and displays rich info about the entity, providing site visitors with info about the said entities on the page. If they …

Google Moves Forward With App Indexing Google Moves Forward With App Indexing

Last fall, Google began testing app indexing, and released guidelines for webmasters to have Google index deep links within their app. This is so users searching Google from smartphones can get to in-app content (if they have the app installed) …

Demand Media's Latest Google-Proofing Efforts Demand Media's Latest Google-Proofing Efforts

Article Updated: See the end. As reported last month, Demand Media is now extending its content creation services to brands, publishers and agencies, essentially selling the content it has been using to get search traffic, monetizing it thorough brand partnership-based …

Google Has Reputable Sites Afraid To Link Naturally Google Has Reputable Sites Afraid To Link Naturally

And the freaking out continues…. As mentioned in a previous post, Google has reignited the link removal hysteria by going after guest blog posts. People who have written guests posts on other sites over the years are now rushing to …

Authority Algorithm Changes Coming To Google Authority Algorithm Changes Coming To Google

Google seems to have announced some coming changes to its algorithm in the latest “Webmaster Help” video. Head of webspam Matt Cutts said the search engine is working on some changes that will help it better determine when a site …

Matt Cutts Does His Best HAL 9000 Matt Cutts Does His Best HAL 9000

In the latest “Webmaster Help” video, Google’s Matt Cutts takes on a question from “Dave,” who asks, “When will you stop changing things?” “Look, I’m sorry, Dave, but I can’t do that,” he replies. Yes, the quote is actually, “I’m …

Google Adjusts Index Status Data In Webmaster Tools Google Adjusts Index Status Data In Webmaster Tools

Google announced an adjustment to the way sites’ index status data appears in Webmaster Tools. The index status feature now tracks a site’s indexed URLs for both HTTP and HTTPS as well as for verified subdirectories. In the past, it …