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Google: Small Sites Can Outrank Big Sites

Google: Small Sites Can Outrank Big Sites

By Chris Crum April 23, 2014

The latest Webmaster Help video from Google takes on a timeless subject: small sites being able to outrank big sites. It happens from time to time, but how can it be done? Do you have the resources to do it? …

Google's 'Rules Of Thumb' For When You Buy A Domain Google's 'Rules Of Thumb' For When You Buy A Domain

Google has a new Webmaster Help video out, in which Matt Cutts talks about buying domains that have had trouble with Google in the past, and what to do. Here’s the specific question he addresses: How can we check to …

Yahoo Tests Knowledge Graph-Like Search Results Yahoo Tests Knowledge Graph-Like Search Results

Yahoo appears to be testing a new type of search results that resemble Google’s Knowledge Graph and Bing’s version of that. The test was spotted by All Google Testing (via Search Engine Land), which shared this look: Here’s what it …

Google Starts Weekly Trends Roundup Google Starts Weekly Trends Roundup

Google announced that it will be sharing “a regular look back” at some of the top trending searches each Friday. We’ll see if this lasts longer than the monthly lists of algorithms they used to post, or if people will …

Schema.org Enters Its 'Next Chapter' Schema.org Enters Its 'Next Chapter'

In 2011, Google, Microsoft (Bing) and Yahoo, the big three search engines (Yandex later joined), teamed up to launch Schema.org, an initiative to support a common set of schemas for structured data markup on webpages. This week, the companies announced …

Google Trends Adds Email Notifications Google Trends Adds Email Notifications

Google just announced that it’s adding email notifications to Google Trends. You can subscribe to any topic, hot searches for any country, or any U.S. monthly top chart. You can also get notifications about search interest in any topic. “I’m …

Cutts Talks SEO 'Myths,' Says To Avoid 'Group Think' Cutts Talks SEO 'Myths,' Says To Avoid 'Group Think'

In the latest “Webmaster Help” video, Matt Cutts talks about SEO “myths”. He responds to this question: What are some of the biggest SEO Myths you see still being repeated (either at conferences, or in blogs, etc.)? There are a …

Yahoo Wants To Replace Google On iPhones And iPads Yahoo Wants To Replace Google On iPhones And iPads

Rumor has it that Yahoo is focused on trying to convince Apple to switch the default search experience on iOS to Yahoo rather than Google. Would you like to see this happen? Let us know in the comments. Kara Swisher …

Bing's Answer To Google Now Comes To The Desktop Bing's Answer To Google Now Comes To The Desktop

Microsoft announced on Wednesday that it is launching personalized cards on the Bing Homepage, which will let users keep track of news, weather, flights, stocks, and eventually more. Kind of like an early version of Google Now on the desktop, …

Google's Cutts Talks 404s Vs. 410s Google's Cutts Talks 404s Vs. 410s

Google’s latest Webmaster Help video, unlike the one before it, is very webmaster oriented. In it, Matt Cutts discusses how Google handles 404s versus how it handles 410s. “Whenever a browser or Googlebot asks for a page, the web server …

Google Considers Making SSL A Ranking Signal Google Considers Making SSL A Ranking Signal

About a month ago, Google’s head of webspam Matt Cutts said at the Search Marketing Expo that he’d like to see Google make SSL site encryption a signal in Google’s ranking algorithm. Barry Schwartz at SMX sister site Search Engine …

Percy Julian Honored With Google Doodle Percy Julian Honored With Google Doodle

Google is celebrating the life of Percy Lavon Julian with a doodle on its homepage today, his 115th birthday. He died from liver cancer in 1975 at the age of 76. Julian is known as a brilliant chemist, who emerged …

Matt Cutts Gets New 'Melody' Treatment Matt Cutts Gets New 'Melody' Treatment

Okay, this exists. This comes from HighPosition.com. I randomly came across it on StumbleUpon, and it hardly has any views yet, so let’s change that. If you watch Matt Cutts’ videos regularly, you owe this one to yourself. You can …

Google Removes Queries From Referers In Paid Search Google Removes Queries From Referers In Paid Search

Google announced that it is extending its secure search efforts to paid search, and that it will remove queries from referers on ad clicks originating from SSL searches on Google.com. In other words, the reason you’ve been seeing keywords “not …

Google Hits Japanese Link Networks Google Hits Japanese Link Networks

Google’s head of webspam tweeted early Tuesday morning that Google has taken action on seven Japanese link networks over the past few months. He’s proud of the team: Incredibly proud of Japanese webspam team. Over last few months they've taken …

Google Reportedly Expanding 'Not Provided' Google Reportedly Expanding 'Not Provided'

Update: OK, this just happened. Last month at the Search Engine Marketing Expo (West), Google’s Singhal said there would soon be an announcement related to changes with the controversial “not provided” issue. Google implemented secure search a few years ago, …

Google Aims To Get Better At Indexing Business Info Google Aims To Get Better At Indexing Business Info

Google has released some recommendations for webmastesr to help them get the search engine to identify and surface business info like phone numbers, business locations, and opening hours. They also launched support for schema.org to help specify preferred phone numbers …