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Marketers Not Confident In Their Big Data Efforts

Marketers Not Confident In Their Big Data Efforts

By Chris Crum March 2, 2015

Infogroup has a new study out, which reports that 47% of marketers are seeing a return on their big data investments. The study is based on a survey of nearly 600 marketers, and found that while over half of them …

Franchise SMBs To Spend 1/2 Of Ad Budgets Online Franchise SMBs To Spend 1/2 Of Ad Budgets Online

Franchise small and midsize businesses plan to spend about half of their annual ad budgets on digital, according to a new report from BIA/Kelsey. It found that these businesses, on average, spent $87,165 on advertising and promotion during the 12 …

Facebook Hits 2 Million Active Advertisers Facebook Hits 2 Million Active Advertisers

Facebook announced that it has reached over two million active advertisers, up from 1.5 million about half a year ago and 1 million a year-and-a-half ago. “Roughly 35% of US small businesses don’t have a web presence at all, but …

Will Twitter Ad Syndication 'Torpedo' Creativity? Will Twitter Ad Syndication 'Torpedo' Creativity?

Earlier this month, Twitter announced Promoted Tweet syndication, which sees the company showing its ads outside of Twitter. Promoted Tweets appear on third-party services beginning with Flipboard (which now has a desktop experience in addition to its mobile apps) and …

Google Adds Call-Only Campaigns To AdWords Google Adds Call-Only Campaigns To AdWords

Google announced the launch of new call-only campaigns for AdWords. These let businesses reach customers by prominently showing their phone number, business description, and a call button on the search results page. “People are living their lives online and engaging …

LinkedIn Extends Ads To Publisher Sites LinkedIn Extends Ads To Publisher Sites

There’s something of a trend happening with social media advertising platforms expanding to reach customers on third-party websites away from the actual social networks themselves. LinkedIn is now joining in. The company announced the launch of the LinkedIn Lead Accelerator …

Reddit Is Donating 10% of Ad Revenue, to Charity Reddit Is Donating 10% of Ad Revenue, to Charity

Back in February of 2014, reddit promised that at the end of the year, it would total up its ad revenue and give ten percent of it to charity. Charities, actually – reddit said it would “hold an election” based …

Facebook Releases New Product Ads Facebook Releases New Product Ads

Facebook announced new product ads designed to help businesses promote multiple products or their whole product catalogs. The ads are shown across devices. “Product ads offer businesses a number of ways to highlight different products on Facebook,” the company says. …

Netflix Releases 1 of 4 New ‘House of Cards’ Teasers Netflix Releases 1 of 4 New ‘House of Cards’ Teasers

The third season of Netflix’s acclaimed series House of Cards will debut on February 27. Last week it was released prematurely for a short time. Some people thought this was a publicity stunt from Netflix, but the company maintains it …

Facebook Wants Brands to Make Cinemagraph Ads Facebook Wants Brands to Make Cinemagraph Ads

Facebook, a company that makes its money selling ad space, has the same problem that everyone who deals in advertising has. How do I capture the consumer’s attention? Or, more aptly put, how do I make people stop and give …

Facebook Shows Ad Relevance Scores Facebook Shows Ad Relevance Scores

Facebook announced that it will start showing relevance scores as a visible metric in its ads reporting tools. The social network has always used the metric to deliver ads to users, but it hasn’t made the scores visible to the …

Study: Email Fatigue Not An Issue In Q4 Study: Email Fatigue Not An Issue In Q4

Return Path has a new study out looking at consumer email behavior in Q4 2014. Its main finding is that instead of experiencing “email fatigue” during the holiday season, consumers welcomed more messages from retailers. This “contradicts common theories about …

Using Smart Data To Overcome Organic Reach Decline Using Smart Data To Overcome Organic Reach Decline

Overcoming a decline in Facebook Page post reach is something businesses of all sizes have been grappling with over the past year. James Whatley, the social media director at Ogilvy & Mather Advertising, London, recently wrote a blog post called …

Google Launches Upgraded URLs For AdWords Ads Google Launches Upgraded URLs For AdWords Ads

Google announced the launch of new “Upgraded URLs” for AdWords Ads, which enable advertisers to spend less time managing tracking updates while reducing crawl and load times for their websites. They also come with new ValueTrack parameters, which provide new …

Microsoft Expands Bing Ads Auction Insights Microsoft Expands Bing Ads Auction Insights

Microsoft announced Auction Insights for the Bing Ads web user interface back in November. At the time, it was a U.S. only release. On Monday, the company announced that the feature is being expanded to all Bing Ads markets. The …

Most of Your Traffic Is Human, Says comScore Most of Your Traffic Is Human, Says comScore

Good news, everyone! Unless you’re one of the unlucky few publishers on the wrong end of the spectrum, chances are good that the vast majority of your traffic is living, breathing humans. Among the top 85% of publishers comScore looked …

Yelp Is Beefing Up Its Sales Staff Yelp Is Beefing Up Its Sales Staff

Yelp released its earnings report for the fourth quarter and full year 2014 on Thursday, and as previously reported, the company grew its local advertising accounts by 48% over the course of 2014. Yelp execs discussed the progress of its …