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Apple Opens iAd Access To Ad Tech Companies

Apple Opens iAd Access To Ad Tech Companies

By Chris Crum November 21, 2014

Apple announced it is providing access to its 250,000 apps in over 100 countries to demand-side-platforms and ad tech companies for programmatic ad buying. Participating partners include MediaMath, The Trade Desk, Rubicon Project, GET IT Mobile, Accordant Media, Adelphic, and …

Google Launches Flexible Bid Strategy Report Updates Google Launches Flexible Bid Strategy Report Updates

Google announced a couple of reporting enhancements for AdWords flexible bid strategies, including strategy-level insights and statuses. The strategy-level report shows how bid strategies are performing, and lets advertisers compare metrics such as conversions, cost, and CPA. Changes can be …

DoubleClick Outage May Have Cost Publishers DoubleClick Outage May Have Cost Publishers

Google’s DoubleClick ad network suffered a major outage today. It reportedly began at around 9:40 AM Eastern, and lasted a little less than an hour. Everything should be back to normal now. Google just tweeted this: Our team has worked …

Yahoo Is Buying BrightRoll For $640 Million Yahoo Is Buying BrightRoll For $640 Million

Yahoo announced that it has agreed to acquire programmatic video advertising platform BrightRoll for $640 million in cash. The platform will be combined with Yahoo’s premium desktop and mobile video ad inventory. Yahoo also notes that related publisher relationships will …

Kik Adds Keyword Targeting To Promoted Chats Kik Adds Keyword Targeting To Promoted Chats

Popular messaging app Kik recently launched promoted chats to make some money from brands looking for a way to get in front of its sizable user base. Now, the app is making the offering better for these brands to make …

Bing Ads Get Targeting Changes, App Extensions Bing Ads Get Targeting Changes, App Extensions

Microsoft rolled out tablet-related device targeting changes for Bing Ads last month, putting PC and tablet targeting together across campaigns. Now, device targeting is changing some more. Bing is eliminating explicit mobile device targeting. Microsoft’s Gyan Trivedi explains, “Advertisers will …

Adrian Peterson Loses Nike Sponsorship After Plea Adrian Peterson Loses Nike Sponsorship After Plea

Nike has ditched Minnesota Vikings running back Adrian Peterson. “Adrian Peterson is no longer a Nike athlete,” said a Nike spokesperson in a very brief statement. Peterson’s Nike deal was already suspended, following the star’s indictment. In September, a grand …

Google Analytics Gets Shopping Campaigns Report Google Analytics Gets Shopping Campaigns Report

Google announced the addition of a new Shopping Campaigns report in the AdWords reporting section of Google Analytics. This will show Acquisition, Behavior, and Conversion data for all product categories and types. Advertisers will be able to use bounce rate, …

AdWords Gets Local Google Forwarding Numbers AdWords Gets Local Google Forwarding Numbers

Google announced the launch of local Google forwarding numbers, which local businesses will be able to display on their ads. The point is that these have local area codes, and may inspire more clicks/calls. Google says in an update on …

CNN Talking Heads Use Surface Tablets As iPad Stands CNN Talking Heads Use Surface Tablets As iPad Stands

Once again, Microsoft is having a hard time controlling the variables of its product placement. You may have been watching CNN’s election coverage last night. If so, you may have seen a bunch of shiny, new Microsoft Surface Pro 3 …

Disqus Sponsored Comments Go Programmatic Disqus Sponsored Comments Go Programmatic

Disqus, the blog commenting product that appears on sites all over the Internet (including this one), announced that it’s launching programmatic ad buying for its Sponsored Comments product. Disqus launched Sponsored Comments back in April after testing it for a …

IAB Opens Pubic Comment On OpenDirect Spec IAB Opens Pubic Comment On OpenDirect Spec

AOL, Microsoft, Yahoo, and Yieldex have worked together on the new OpenDirect technical specification for programmatic ad sales, and have provided an early version to the Interactive Advertising Bureau (IAB), who has opened up public comment on it. Comments will …

Google Analytics Gets Treemaps For AdWords Google Analytics Gets Treemaps For AdWords

Google is launching Treemaps in Google Analytics for AdWords Insights, the company recently announced in a Google+ post. The feature will be released over the course of the next several weeks. Google says Treemaps will provide deeper insights into the …

Is Instagram the Next Big Advertising Space? Is Instagram the Next Big Advertising Space?

In November of 2013, Instagram debuted its first-ever ad. Featuring a gold watch and the caption “Pampered in Paris”, the photo from Michael Kors marked Instagram’s entrance into the big game. Instagram had held out for a while, maintaining its …

Apple Expands iAd Into 70 New Countries Apple Expands iAd Into 70 New Countries

Apple announced that it has launched its advertising product iAd into as many as 70 new countries after only offering it in 25 before. In fact, before this month iAd was only available in 16 countries. On October 3, the …

Google Updates How AdWords Reports Analytics Metrics Google Updates How AdWords Reports Analytics Metrics

Google announced some updates to how Adwords reports Google Analytics metrics. Beginning on November 10th, three of the Google Analytics reporting columns in AdWords will be renamed. The new names will correspond with the actual names that are in Google …

Would You Pay for an Ad-Free YouTube? Would You Pay for an Ad-Free YouTube?

The sky is blue, grass is green, water is wet, and YouTube is free. For many, many years we’ve all lived in a world where one can just go to a website and watch billions of hours of video – …