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Spotify Lets Brands Tailor Ads Based on Your Mood with New Playlist Targeting

Spotify Lets Brands Tailor Ads Based on Your Mood with New Playlist Targeting

By Josh Wolford April 17, 2015

Spotify’s ad offerings for brands have included audience targeting for some time – based on age, gender, location, platform, and genre preferences. Now, Spotify’s turning to playlists to unlock users’ current moods, so advertisers can know if users are in …

YouTube’s Ad-Free Subscription Offering Is on the Horizon YouTube’s Ad-Free Subscription Offering Is on the Horizon

Apart from Justin Bieber videos and comment trolls, ads are the most annoying thing about YouTube. But most of us have come to accept that we’re going to have to watch five, 15, or god forbid 30 seconds of an …

AdWords Store Visits Metric Proving Helpful to Advertisers AdWords Store Visits Metric Proving Helpful to Advertisers

Late last year, Google added store visit conversions to estimated total conversions in AdWords, aimed at letting advertisers in the U.S. get an idea of how many people are visiting their stores as a result of their ads. “If visits …

You Thought Brands Were Into Facebook Video Now… You Thought Brands Were Into Facebook Video Now…

As you know, Facebook video is booming, as is marketers’ interest in it. The company revealed earlier this year that the number of video posts per person increased 75% globally and 94% in the US over the course of one …

Here Are the Brands Using Instagram’s New Carousel Ads Here Are the Brands Using Instagram’s New Carousel Ads

Last month, Instagram announced a new ad unit called Carousel. It lets brands add multiple photos to a single post, which users can cycle through by swiping left. The Carousel ads also feature a link to a site of the …

Report: Social Networks Surpassed 2 Billion Users For First Time Last Year Report: Social Networks Surpassed 2 Billion Users For First Time Last Year

There’s a new report out from Strategy Analytics, which looks at the growth in usage and advertising spend across major social networks. One of the more interesting findings is that social network usage surpassed 2 billion users for the first …

Twitter Ads, Coming Soon to Your Profile Twitter Ads, Coming Soon to Your Profile

One of Twitter’s main goals – just like Facebook or any other social network – is the find that perfect balance between advertising and a pleasant user experience. That’s why the company is reportedly torn on whether or not to …

Study Looks At Marketer Perceptions of Mobile Ads Study Looks At Marketer Perceptions of Mobile Ads

The Interactive Advertising Bureau (IAB) released a new study conducted by Ovum looking at over 200 brand marketers and their perceptions of mobile advertising. It found that most (76%) perceive programmatic buying to be an important development in mobile advertising, …

Should Viewability Standard Just Be A Jumping Off Point? Should Viewability Standard Just Be A Jumping Off Point?

As you know, the issue of ad viewability can be a contentious one among advertisers, agencies, and publishers, and we recently looked at this from various angles based on what such parties have been saying in the media. Some of …

Twitter Is Now Testing Autoplay Videos Twitter Is Now Testing Autoplay Videos

We recently heard that Twitter was meeting with top ad execs about potentially running autoplay videos. The feature, according to a report from AdWeek, is at the “top of advertisers’ wish lists for Twitter”. It looks like Twitter is now …

Pinterest Sees 20% Increase In Repinning From Home Feed, Where Ads Now Appear Pinterest Sees 20% Increase In Repinning From Home Feed, Where Ads Now Appear

Pinterest has been developing new machine learning models to improve its home feed, under the banner of “Pinnability”. “The more people Pin, the better Pinterest can get for each person, which puts us in a unique position to serve up …

Facebook’s Organic Reach Murder Is Sending Brands to Instagram in Droves – But Are They Following a Sirens’ Song? Facebook’s Organic Reach Murder Is Sending Brands to Instagram in Droves – But Are They Following a Sirens’ Song?

At this point, brands probably feel like it would be more effective to don dinosaur costumes and shout on the street corner than to post stuff to Facebook. Brands’ organic reach has been murdered by the social network – a …

Twitter Launches Quick Promote, Analytics Upgrade Twitter Launches Quick Promote, Analytics Upgrade

Twitter launched Quick Promote last month. This is a new ad offering that lets small and medium-sized businesses promote their best-performing tweets. Upon launch it was available via the Tweet Activity Dashboard. Now, Twitter has made the feature available from …

Facebook Tells Marketers About What Users Are Saying Facebook Tells Marketers About What Users Are Saying

Facebook announced that it is going to begin offering topic data to marketers in an effort to let businesses get a better idea of what people are saying about their products on Facebook, so they can better optimize their strategies. …

Adobe Aims To Improve ‘Internet of Things’ Marketing Adobe Aims To Improve ‘Internet of Things’ Marketing

Adobe held its digital marketing conference Adobe Summit, and made a slew of marketing-related announcements “The product and partner announcements cover where marketing is going next: bringing digital experiences to the physical world, IoT and wearable devices, mobile marketing innovations …

Twitter Lets Advertisers Reach ‘Partner Audiences’ Twitter Lets Advertisers Reach ‘Partner Audiences’

Twitter announced a new offering for its advertisers, enabling them to reach people from audiences created by its Marketing Platform partners. Advertisers will be able to target Twitter Ads at users who have shown “powerful signals of intent” off of …

Google Finally Launches AdWords App Google Finally Launches AdWords App

Google launched a new AdWords app for Android on Wednesday, offering advertisers a way to manage campaigns on the go. It’s hard to believe Google is just now offering such an app, but better late than never, right? Advertisers can …