Advertising

Facebook Updates Conversion Lift Studies

Facebook announced some updates to its Conversion Lift measurement tool, which it first launched back in January. The tool is aimed at helping marketers better understand the “additional business” their Facebook ads drive. “As our business evolves and we continue offering a wide variety of ad types on Facebook, our measurement tools need to evolve too,” a spokesperson for Facebook …

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Verizon’s AOL Is Acquiring Millennial Media

Verizon’s AOL Is Acquiring Millennial Media

AOL, which as a reminder, is now owned by Verizon, announced on Thursday that it has entered agreement to acquire mobile ad platform Millennial Media. It’s paying $1.75/share, which comes to roughly $238 million. AOL says it will use Millennial Media to add a supply-side platform for app monetization with over 65,000 apps; add significant mobile brand advertising scale across …

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Pinterest Promotes Promoted Pins With Email

Pinterest Promotes Promoted Pins With Email

I always find it interesting to see how the big social platforms use email to drive their own goals. Perhaps it’s having lived through all that time when people were saying social media was going to kill email only to see social media relying more and more on it. We recently looked at how some of them are doing so …

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Hulu Gets Rid of Ads … If You Cough Up an Extra $4 a Month

Hulu Gets Rid of Ads … If You Cough Up an Extra $4 a Month

  Hulu, which unlike competitors Netflix, Amazon Prime Video, HBO and more make you pay a subscription fee and watch ads, is finally going to let you ditch the ads. If you want to pay $4 more a month. As expected, Hulu has unveiled an ad-free service. It costs $12 per month, 50% more than the ad-filled option everyone is …

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Google Adds TrueView to AdWords Core Interface

Google Adds TrueView to AdWords Core Interface

Google announced the addition of TrueView to the core AdWords interface so that you no longer have to go to a special section to manage the campaigns without the AdWords bulk tools. TrueView will now be alongside Search, Display, and Shopping Campaigns. As Google notes, this will make it easier for advertisers to optimize across campaign types. They replaced targeting …

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Twitter Expands Self-Serve Ads To Over 200 Countries

Twitter Expands Self-Serve Ads To Over 200 Countries

Twitter announced the expansion of its self-serve ads platform to more countries. It’s been available in 33 countries. Now it’s available to over 200 countries and territories. In other words, most of the world now has access to the offering. They’re also available in 15 languages. Twitter also announced that there are now about 100,000 active advertisers on Twitter, including …

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Facebook Updates Marketing Resource Blueprint

Facebook Updates Marketing Resource Blueprint

Earlier this year, Facebook launched Blueprint, an education program that trains agencies, partners, and marketers on how to use Facebook to create better campaigns that “drive business results”. It includes online courses as well as in-person training and certification. The company just made an update to the program, which enables those taking courses to more easily share their progress with …

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Google Offers Native Gmail Ads To All AdWords Advertisers

Google Offers Native Gmail Ads To All AdWords Advertisers

Google announced that native Gmail ads are now available to all advertisers in AdWords. Advertisers can manage the ads by setting up a Display Network campaign and creating a Gmail format in the Ad Gallery. The ads have two main parts – collapsed and expanded. The collapsed unit is what users see at first. It looks basically like a message …

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Google Launches AdWords Express Home Service Ads In Beta

Google Launches AdWords Express Home Service Ads In Beta

Google announced new AdWords Express home service ads in beta for plumbers, locksmiths, house cleaners, and handymen in select cities throughout the San Francisco Bay Area. These allow local home service businesses to appear prominently in Google.com for related queries as qualified professionals with ratings and phone numbers. Here’s what the ads look like: “Here’s how home service ads work,” …

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Kim Kardashian Forced to Post a ‘Corrective Ad’ After FDA Called Previous One Misleading

Kim Kardashian Forced to Post a ‘Corrective Ad’ After FDA Called Previous One Misleading

Future first lady and Instagram queen Kim Kardashian has been forced to post a #CorrectiveAd on Instagram after she and a drugmaker ran afoul of the Food and Drug Administration over a deceptive ad. In now-deleted Instagram, Twitter, and Facebook posts, Kardashian touted the amazing benefits of a morning sickness drug called Diclegis, made by a drug company called Duchesnay. …

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Google Is Implementing A Major Change On Tuesday

Google is continuing its efforts of driving nails into Flash’s coffin. In June, the company announced it would start automatically pausing Flash in Chrome in an effort to save the battery life of users’ computers and improve performance. The company announced this week that this functionality will begin rolling out on Tuesday, September 1. With this in mind, there are …

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Google Launches Structured Snippet Extensions For AdWords

Google Launches Structured Snippet Extensions For AdWords

Google announced that it is starting to roll out structured snippet extensions for text ads. These enable advertisers to provide structured information to show up in their ads. You can select a predefined header and enter a list of customized values that make sense for your business. Google uses the example of a hotel brand promoting a hotel property and …

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Google Redesigns In-App Interstitial Ads

Google announced a new look for the interstitial in-app ad format (full screen ads) that run on apps in the AdMob network and DoubleClick Ad Exchange. The ads include a cover photo, a round install button, matching color schemes, the app’s rating, and a screenshot gallery under “more images”. Here’s the before and after: “Our app install formats have driven …

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Here’s Your Guide To Getting More Out Of LinkedIn Ads

Here’s Your Guide To Getting More Out Of LinkedIn Ads

LinkedIn’s Sponsored Updates have been available to all advertisers for two years now. As more and more online marketers look to the professional social network to expand their reach, these are likely to become a bigger part of the marketing mix. LinkedIn now has an ebook out looking at “10 Ways to Drive Killer Results with Sponsored Update,” which you …

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Instagram Releases Mini-Documentary About Its Carousel Ads

Instagram Releases Mini-Documentary About Its Carousel Ads

There are a lot of people taking a look at advertising on Instagram now that the company announced its expansion to businesses of all sizes. The company launched the carousel ad unit earlier this year enabling users to swipe through up to four images and press a call-to-action button. Instagram followed three brands and their agencies (Toyota with Saatchi & …

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Flipboard Gets New Video Ads

Flipboard Gets New Video Ads

Flipboard is reportedly expanding its advertising offerings with new video ads. These include short (3 to 8 second) segments aimed at getting users to watch the rest of the video. The segments are referred to as “Cinema Loops”. The news comes from VentureBeat, which spoke with Dave Huynh, Flipboard’s head of advertising product. Ken Yeung reports: Participating brands will submit …

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Looks Like Instagram Is Going to Be A Pretty Good Advertising Option

Looks Like Instagram Is Going to Be A Pretty Good Advertising Option

Salesforce is sharing data around early performance and cost numbers related to Instagram advertising campaigns over the past month. The companies partner via Salesforce Marketing Cloud products like social,com, Active Audiences, and Social Studio. Do you expect Instagram to be a major part of your advertising efforts as time goes on? Let us know in the comments. “Instagram is a …

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Twitter Publisher Network Becomes Twitter Audience Platform

Twitter announced on Thursday that it is changing the name of the Twitter Publisher Network to the Twitter Audience Platform. It was launched last year to help advertisers reach users outside of Twitter on thousands of mobile apps while utilizing Twitter’s measurement, targeting, and creative tools. In addition to the new name, it’s getting some new features, including new marketing …

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Google Launches Automated Extension For Shopping Ads

Google Launches Automated Extension For Shopping Ads

Google announced the launch of new automated extensions for shopping ads (PLAs). This is in reaction to advertisers promoting text to highlight special offers and free shipping. The extensions automatically show up with the ads without any extra cost to the advertiser, using existing info provided in the Merchant Center settings and data feeds. They show free shipping and price …

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Bing Ads Gets New ‘Notify Me’ Automated Rules

Bing Ads Gets New ‘Notify Me’ Automated Rules

Microsoft announced a ew type of Automated Rules for Bing Ad Campaigns called “Notify Me,” which send advertisers emails for campaigns, ad groups, adds, and keywords that match their search criteria. Bing uses the example of setting one to alert you for campaigns that have spent over $500 this week or for ad groups that have a Quality Score that …

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Bing Ads Gets Marketplace Trends Visualization Tool

Bing Ads Gets Marketplace Trends Visualization Tool

A few days ago, Bing launched the Bing Ads Marketplace Trends Interactive Website, which is designed to help advertisers get a better look at data in different areas including device targeting, ad scheduling, and location targeting. These include interactive charts that let you drill down into different industries. They just officially announced the site, saying this about it: One of …

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Google Shopping Gets New Bidding Solutions

Google Shopping Gets New Bidding Solutions

Google announced that its giving advertisers new bidding strategies for Shopping Campaigns, which will help them “go go beyond manual max CPC bidding to deliver specific bids for each auction, tailored to people’s context.” Under Bid Strategies, you’ll now find Maximize Clicks, Enhanced CPC, and Target Return on Ad Spend (ROAS). Maximize Clicks is for those looking to get as …

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Bing Ads Gets Accounts & Billing Improvements

Bing Ads Gets Accounts & Billing Improvements

Microsoft announced that it’s making some changes to accounts and billing for Bing Ads. It’s all in direct response to advertiser feedback. “From insertion order edits to bulk management, from one-stop-shop billing to consolidated invoices – all designed to help you do more, work less,” says Bing’s Vaishali De. “Whether you’re already using Bing Ads Accounts and Billing, or you’re …

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Kim Kardashian Posted a Misleading Drug Ad on Instagram and Ran Afoul of the FDA

Kim Kardashian Posted a Misleading Drug Ad on Instagram and Ran Afoul of the FDA

Kim Kardashian has 42.6 million Instagram followers and nearly 26 million Facebook likes. So when she promotes a product, it’s a pretty big deal. Paid social media promotion is everywhere, as companies look to provide their products a lucrative endorsement from the rich and famous. Kim Kardashian is far from the only celebrity who rents out space on their social …

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Amazon Is Ending Availability of Product Ads

Amazon Is Ending Availability of Product Ads

Amazon is discontinuing its Product Ads, which comes as something of a surprise given their popularity and the rise of similar ads on other platforms. The offering will be shut down on October 31. The company told advertisers in an email (via Marketing Land), “While your ads will no longer be visible on Amazon as of that date, you may …

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Facebook Dynamic Product Ads Get Some Big Improvements

Facebook Dynamic Product Ads Get Some Big Improvements

In February, Facebook announced dynamic Product Ads aimed at helping marketers increase conversions and lower cost per acquisition across devices. As reported earlier, these ads are now available in the Audience Network, Facebook’s mobile ad network, which lets mobile apps monetize through Facebook’s advertisers. That’s not the only thing new for the ads. The company also announced cross-selling functionality and …

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Facebook Audience Network Gets New Ad Formats

Facebook Audience Network Gets New Ad Formats

Facebook announced some new ad types and formats for Audience Network, the mobile ad network it launched in October, which lets mobile apps monetize through Facebook’s advertisers. “Since launching last year, the Audience Network has provided publishers and developers with engaging, high performing ad units backed by Facebook’s 2M advertisers,” a Facebook spokesperson told us in an email. Audience Network …

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Infographic Looks At The Science Of Native Ads

Infographic Looks At The Science Of Native Ads

Native advertising is big business, and it’s only going to grow. By billions and billions. A recent study from BI Intelligence projects spending on native ads to reach $7.9 billion this year and grow to $21 billion in 2018. In late 2013, the Interactive Advertising Bureau released its “Native Advertising Playbook,” aimed at serving as a “consistent framework” for for …

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Google Shares 5 Mobile Ad Best Practices

Google Shares 5 Mobile Ad Best Practices

On its AdWords YouTube channel, Google just uploaded five “best practices” videos related to mobile advertising. The first is about connecting with mobile users. The company says, “Mobile advertising is crucial to connecting with people during their micro-moments that often happen on their mobile devices.” The second gets into two considerations for setting mobile bids and bidding to the full …

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Facebook Gets Retailers Prepared For The Holidays

Facebook Gets Retailers Prepared For The Holidays

Facebook is advising retail marketers about how to prepare for the holiday season. Yes, it’s August, but according to the company, that means it’s time to start doing some serious planning. The company laid out eight tips for holiday advertising prep. In a nutshell, these include: refresh your audience profile; identify your key audience segments; add the Facebook pixel and …

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AdWords App Adds Billing, Column, Performance Table Updates

AdWords App Adds Billing, Column, Performance Table Updates

This past March, Google finally launched an AdWords app for Android, offering advertisers the ability to manage campaigns on the go. They can use the app to view and manage ad performance, view campaign stats, update bids and budgets, get real-time alerts and notifications, act on suggestions to improve campaigns, and call a Google expert when needed. On Thursday, Google …

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Twitter Has New Ways To Buy Mobile App Install Campaigns

Twitter Has New Ways To Buy Mobile App Install Campaigns

Twitter announced that it’s going to start letting marketers pay for mobile app install campaigns in two new ways: optimized action bidding and cost per install bidding. These will be in addition to the existing coster per app click model. The company says this is in line with other moves it has made to help advertisers only pay based on …

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Google Announces Report Editor For AdWords

Google Announces Report Editor For AdWords

Google announced on Wednesday that it will roll out Report Editor in AdWords over the next few months. This is a new tool that lets advertisers build custom tables and charts that can be segmented, sorted, and filtered as they like. There are drag and drop actions that let you sort, filter, and “pivot” data to help you focus on …

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Google Makes It Easier To Run Display Campaigns Based On Objective

Google Makes It Easier To Run Display Campaigns Based On Objective

Google announced the launch of a new way to create Display ad campaigns based on marketing objective. It’s essentially just a new setup flow, but could be a better way for marketers to approach their display campaigns. You can see this pictured above. Objectives include: Build awareness, Influence consideration, and Drive action. The examples Google gives for when you might …

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DoubleClick Gets comScore GRP Solution, Average Viewable Time Measurement For Active View

DoubleClick Gets comScore GRP Solution, Average Viewable Time Measurement For Active View

Google’s DoubleClick announced a new Gross Rating Point (GRP) solution resulting from a partnership with comScore, which was announced last year. It’s called comScore vCE in DoubleClick. It also announced updates to its Active View viewability solution. comScore vCE in DoubleClick is described as an independent, tagless audience delivery measurement service for integrating directly in to an ad server to …

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Marketing Tools Get Instagram Ads API Integration

In June, Instagram announced it would make advertising available through an Ads API and Facebook ad buying interfaces in the ensuing months, in an effort to open up ads to businesses of all sizes. It said it would open API access to a select group of Facebook Marketing Partners and agencies first, and would expand it globally throughout the year. …

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Google Adds Bulk Uploads To Shopping Campaigns

Google Adds Bulk Uploads To Shopping Campaigns

Google announced a new bulk uploads feature for Shopping Campaigns in AdWords. These enable advertisers to add new product groups, change or delete existing groups, and change bids with a single bulk action. “Since the introduction of Shopping campaigns, we’ve been working hard to introduce new features enabling you to scale your campaigns in an easy-to-use way,” Google said in …

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Google Play Search Ads Now Available To All

Earlier this year, Google announced that it was expanding paid search advertising to the Google Play store. Given that people frequently go there to search for apps, this seemed like an obvious place for search ads, and it’s still surprising it’s taken Google this long to offer them to app makers. Better late than never though. Google has been testing …

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Microsoft Says Windows 10 Will Help Your Holiday Bing Ad Campaigns

As you may know, Microsoft launched Windows 10 this week. It has Bing built into it, and the company expects a billion to be on Windows 10 by 2018. It also expects to see Bing query volume gains from 10 to 15 percent as early as September. It expects this to grow both from new users who have upgraded to …

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Pandora Gives Users an Hour of Ad-Free Music If They First Pay Close Attention to an Ad

Pandora is heralding the full rollout of its Sponsored Listening feature, which has been in beta since last fall. With Sponsored Listening, Pandora offers listeners a deal: You can have an ad-free hour of music, uninterrupted, if you just pay special attention to one ad first. “In exchange for at least 15 seconds of active brand attention, listeners are rewarded …

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Instagram’s New Focus on Search Should Excite Marketers

In 2013, boasting a little under 100 million users, Instagram finally decided to pay some attention to its web presence. The social network updated its barebones website to finally offer the ability to browse your feed. Before that, Instagram on the web only allowed you to look at user profiles and like photos. Since then, it’s been adding more and …

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Twitter Lets Advertisers Target Around Big Events

For years, Twitter has shined during big events – whether they be scheduled events like The Oscars, Super Bowl, or Grammys, or breaking news. Twitter’s fine for the mundane day-to-day, but when something big is happening, more people flock to Twitter to see what everyone (friends and the famous) are saying. It makes sense then, that Twitter would allow marketers …

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Doing This Will Make Your Facebook Marketing More Cost Effective

When you promote a Facebook post, do you do so to people who have already liked your Page or to people who have yet to do so? Some mix of the two? You might be interested to know that unless your ultimate goal is just to get more Facebook fans, you’re probably better off promoting to people who have already …

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YouTube Launches 360 Degree Video Ads

Google just announced the launch of 360 degree video ads on YouTube. Google introduced 360-degree videos on YouTube back in March. From the viewer’s perspective, they were particularly cool when viewed on Android, as you could move your phone around to alter the perspective. You could use your mouse to drag it around on the desktop, but it just wasn’t …

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Facebook Shows You How To Make Better Video Ads

Facebook launched the new Video Ad Creative Spotlight to show advertisers some of the best video ads that are being made. Perhaps you can learn a thing or two from them. “Each month, this spotlight will showcase top video ad creative, highlighting the best video ads across nine verticals: Automotive, Consumer Goods, Entertainment, Financial Services, Gaming, Restaurants, Retail/eCommerce, Technology/Telecom/Durables and …

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Bing Launches Native Ads On MSN For Search Marketers

Microsoft announced the beta launch of Bing Native Ads, which let advertisers target intent outside of search. According to the company, the strongest intent signals on the web are users’ interests expressed by prior search queries, signals from the content of the experience in which they’re at at any given point, and user actions like looking for products or taking …

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Instagram Ads For Businesses Of All Sizes Coming In The Fall

Last month, Instagram announced some new ad formats and ad targeting options and that it would open up its ad platform to businesses of all sizes in the coming months. eMarketer has a new interview with Jim Squires, the director of marketing operations at the company, and he says Instagram ads will be available to all this fall: We’ve spent …

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Google Lets You Measure Conversions That Start On Web, End In App (Or Vice Versa) For Display Campaigns

Google announced that advertisers can now take advantage of Estimated Total Conversions for measuring conversions that started on the web and finished in an app, or vice versa, for display campaigns. This will require the advertiser to set up conversion tracking on their Android and/or iOS app for in-app activities. The feature will work if the click and conversion happen …

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Bing Shopping Campaigns Now Available To All In The U.S.

Earlier this year, Microsoft introduced Bing Shopping Campaigns in beta aimed at making it easier for businesses to advertise products from their Bing Merchant Center stores. On Tuesday, the company announced that they’re now available to all U.S. customers. In fact, they’ll soon be the default campaign type for running product ads on Bing. They’ll sunset the traditional way of …

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Google Makes Some Changes To AdWords Express

Google has updated the AdWords Express app for Android with a new design as well as some adjustments that make it easier to manage your campaigns. Google launched the AdWords Express mobile app roughly a year ago as a way for small businesses to have more control over their marketing efforts on the go. Google briefly explains the new changes …

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Google AdWords Gets New Automated Bidding Tools

Google announced the launch of new automated bidding tools for setting performance targets in AdWords. These are target opt-in recommendations and the Target CPA Simulator. As the company notes, automated bidding is key to “setting smart bids at scale and maximizing conversions or revenue from your spend.” Google explains the new tools in a Google+ post: New target opt-in recommendations …

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Paid Search Spend Continues Strong Growth In U.S. Driven By Mobile Usage

IgnitionOne released its Q2 2015 Digital Marketing Report this week, highlighting data and trends in search, programmatic display, social, and mobile advertising. The company manages over $1.5 billion in digital spend and tracks over $30 billion in customer revenue. It found “strong” growth in paid search spend in the U.S. for the third consecutive quarter, up 22% year-over-year. According to …

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Advertisers Are Using A Nearly Obsolete Technology Way Too Much

Flash is bordering on obsolete at this point thanks to the rise of mobile and HTML5, yet advertisers are still running a ridiculous amount of Flash ads despite the fact that they default to static displays on mobile devices, which likely means fewer clicks. Sizmek has released a new study, which illustrates just how common this is and notes that …

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MRC Releases Ad Viewability Test Results

The Media Rating Council (MRC) has released the results of the third phase of its viewability measurement reconciliation testing. It had conducted two prior phases, which identified requirements for vendors to follow in order to “minimize discrepancies in viewability measurement.” This most recent phase is the final phase of testing. The MRC received data from campaigns accounting for about four …

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Here’s How Facebook Just Redefined Cost Per Click

Facebook is changing how it measures cost per click (CPC) for advertisers. This comes as part of its latest Ads API release. From now on, CPC will only account for what Facebook calls “link clicks,” which are clicks related to certain ad objectives like: visiting another site, installing an app, or viewing a video on another site. This also includes …

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Twitter Gives Mobile App Advertisers 3 New Features

Twitter is giving mobile app advertisers a new video app card, optimized action bidding, and cost per install bidding. The company announced that it would roll the features out to advertisers globally over the coming months. The video app card enables them to showcase their apps within video ads in what Twitter describes as an “immersive experience” aimed at driving …

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Google Launches ‘Paid Search Best Practices’ Email Newsletter

Google announced the launch of a new email newsletter, which it will send out once a month to subscribing advertisers. It’s called Google Best Practices, and aims to give advertisers advice on improving their campaigns. “We get it. You’re busy. Staying on top of your AdWords game is important, but there are only so many hours in the day (or …

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Salesforce Report Looks At Social Media Ad CPM Trends

Salesforce released its Social.com Q1 2015 Advertising Benchmark Report, analyzing data from over a trillion ad impressions and hundreds of millions of dollars in ad spend across Facebook, Twitter, and LinkedIn. According to the report, the overall CPM decreased by 11% globally to #3.30, which the company says reflects normal seasonal trends (with higher costs in Q4 due to the …

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Bing Ads Gets Better Demographic Targeting

Microsoft announced new global increased age and gender coverage for improved demographic targeting in Bing Ads. It utilizes data from users’ search and display behavior. According to the company, the coverage of targetable users has actually more than double as a result of its new efforts. This means an opportunity for more click-throughs and conversions for targetable users and potentially …

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This Ad Tool Just Won Facebook’s Innovation Competition

Facebook announced the winners of its annual Innovation Competition aimed at recognizing Facebook Marketing Partners who have “developed new solutions to solve unique obstacles for advertisers in different verticals.” The top honor went to adMixt for its creation of self-serve ad tool Flightplan. The product combines dynamic product ads and local awareness ads to promote locally-available products to people when …

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Google Adds Engagement Columns In Reporting For Lightbox Ads

Google announced that it is adding three new columns to AdWords Display reporting later this month. It says these will give advertisers who use Lightbox ads an easier way to view engagements, engagement rate, and average CPE metrics. Google said in a note on the AdWords Google+ page: These new columns will help advertisers easily differentiate engagement metrics (when someone …

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Twitter Announces Mobile Ad Management Tools

Last week, we looked at some new ad management functionality in Twitter’s mobile apps. Twitter hadn’t announced it, but some users were starting to notice a new button on their profiles that enabled them to dig into their advertising efforts. On Monday, Twitter did announce the feature, which it calls the Twitter Ads companion. While it’s built into the standard …

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Facebook Points To Neuromarketing Research To Illustrate That Mobile Is More Effective Than TV For Ads

Facebook recently released a study it commissioned from neuromarketing agency SalesBrain looking at how people’s brains respond to ads on smartphones versus televisions. It’s certainly worth noting that much of Facebook’s business depends on people buying mobile ads, but the findings indicate that smartphone-based content tends to resonate more. Specifically, the study looked at how the brain responds via engagement, …

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Twitter Adds Tools To Audience Insights

Twitter is now offering advertisers new insights about user demographics, interests, purchasing behavior, and more thanks to aggregated data from Twitter itself, as well as partners Datalogix and Acxiom. These are available through the Audience Insights Dashboard. Twitter says the data will help marketers pinpoint and target new audiences while keeping user info private. As part of the update to …

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Twitter Gives Users New Ad Management Access In Mobile Apps

Back in February, Facebook launched its Ads Manager app for iOS, which gives advertisers a way to better stay on top of their ads by letting them manage them from their phones. This week, the Android version made its way to the Google Play Store. Twitter is giving users what is essentially its version of this app on both mobile …

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Facebook Tinkers With Ad-Supported Videos (With Revenue Share)

This week has seen two major pieces of news related to Facebook’s efforts to give YouTube a run for is money in video advertising. As previously reported, Facebook is giving advertisers an option to pay only when their ads are viewed for at least 10 seconds. On Wednesday, reports emerged that Facebook is running a new “suggested videos” test, which …

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Facebook Has a New Video Ad Option That Only Charges Advertisers After 10 Seconds of Viewing

What amounts to a video “view” on Facebook? For regular videos, Facebook will give it an official view if it’s watched for three seconds. For video ads, a “view” is really an impressions for advertisers. Facebook’s video ads structure charges advertisers for each impression their ad receives. And since Facebook autoplays videos in the news feed, all someone has to …

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Facebook Ads Manager App Finally Hits Android

File this one under “How was this not already a thing?” Facebook launched the Ads Manager app for iOS back in February. The app is now available to Android users. The app is available for download in the Googele Play Store despite not having been officially announced by the company. Ads Manager lets you manage and create ads from your …

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Google: Don’t Forget To Upgrade Your URLs By This Date

Back in February, Google announced the launch of new “Upgraded URLs” for AdWords Ads, which enable advertisers to spend less time managing tracking updates while reducing crawl and load times for their websites. They also come with new ValueTrack parameters, which provide new insights about ads. The deadline to upgrade your URLs is July 1, and Google is reminding advertisers …

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Google Analytics Remarketing Lists Extended To Search Ads

Google said on Thursday that it will now let advertisers use audiences (formerly known as remarketing lists) created in Google Analytics to reach people on Google Search without any changes to tagging. Google’s Remarketing Lists for Search Ads (RLSA) lets an advertiser tailor search ads to users based on their past activity on the advertiser’s website. This can now be …

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Google Starts Blocking These Types Of Ad Clicks

Google just announced a step it’s taking to reduce the amount of accidental clicks on its mobile ads by blocking certain types of clicks. Specifically, it will block clicks that happen close to the image edge, as well as clicks on the app icon, in addition to adding a clickability delay. “Even as smartphone and tablet screen sizes get bigger, …

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New Facebook Ad Format Could Greatly Increase Conversions

Facebook is testing a new ad unit called Lead Ads, which enable users to fill out forms on mobile with a few taps of the finger. A Facebook spokesperson tells WebProNews in an email, “Until now, filling out forms on mobile has been tedious. Lead ads allows people to avoid a lot of the pain points, like having to leave …

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Google Display Network Ads Expand To Google Play Music

Google introduced a new free, ad-supported streaming music service today as one tier of its Google Play Music offering. In doing so, it has opened up new opportunities for advertisers using the Google Display Network. The service itself basically just lets you listen to curated playlists. It’s radio. We’re not talking on-demand songs like Spotify. More on the consumer service …

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Facebook App Ads Get 2 New Formats

Facebook is now offering app advertisers new desktop video ads and a carousel format for mobile app ads. The former are available through both Power Editor and the Ads Create tool while the latter can be used through Power Editor, the API, and through Facebook’s Marketing Partners. The new desktop video format works similarly to those on mobile in that …

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Facebook Ads Manager & Power Editor Get First Big Update Since Launch

Facebook announced some updates to its Ads Manager and Power Editor tools in what make up the first major changes to both since they launched. The company says they’ll make it easier for advertisers to buy, optimize, and manage their ad campaigns on Facebook. “We’ve been working closely with marketers and agencies of all sizes to understand what they need …

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These Marketing Tools Are Tapping Into The New Pinterest Ads API

In April, Pinterest announced its Marketing Developer Partners (MDP) program with the goal of helping businesses get more value of their Pinterest efforts. “The program helps businesses optimize and scale their Pinterest marketing and improve Pinterest for Pinners,” a spokesperson for Pinterest told us. “The initial MPD program is made up of a limited, carefully selected group of developer partners …

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Google Adds Cross-Device Measurement To DoubleClick

Google just announced that it’s bringing cross-device measurement to DoubleClick to enable advertisers to measure all of their campaigns across the web. Cross-device conversions are Google’s estimates based on aggregated and anonymized data from users who have previously signed in to Google. Google wants advertisers to capture “leaked” conversions from their campaigns, which include when some “micro moments” take place …

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Twitter Announces Autoplay Video, Defines What Constitutes a ‘Play’

Twitter is taking the plunge already taken by fellow social networks Facebook and Instagram. Starting today, autoplay videos are coming to Twitter. This has been a long time coming for Twitter, which has been debating the merits of autoplay for a while now. Of course, offering autoplay video is a great selling point for potential advertisers – but many users …

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Twitter Launches Installed App Category Targeting

Twitter announced a new targeting options for advertisers on Wednesday: installed app category targeting. This enables advertisers with apps to reach users based on the categories of apps they have installed on their device, or in which Twitter thinks they’ll have interest. Advertisers can use the option to find new audiences that will likely have interest in the category their …

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Study Shows Mobile Video Is Bigger Than You Thought

The Interactive Advertising Bureau (IAB) has a new study out finding that long-form video is doing well on mobile screens. The study looks at data from 24 countries, and finds that 36% of smartphone users say they watch videos that are five minutes or longer on their phones on a daily basis if not more frequently. Many watch even longer …

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Google Manager Accounts And Cross-Account Campaign Management

Google announced that it is adding cross-account campaign management, new reporting tools, and improved account navigation for AdWords My Client Center (MCC), a name which Google is actually dropping in favor of Manager Accounts. There’s a new Campaigns view in the manager account dashboard aimed at helping advertisers create reports and making changes to campaigns across multiple accounts more quickly. …

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Google Brand Lift Now Looks At Consideration, Favorability, Purchase Intent

Google announced that it is expanding Brand Lift, which helps marketers measure the effectiveness of display and video campaigns using survey and search data collected from targeted audiences, to include some new stuff. Brand Lift lets marketers use insights gained from survey data to better understand how their ads are affecting people’s awareness of the brand, how well an ad …

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Imgur Starts Testing Promoted Posts With Select Businesses

Imgur is the latest social media service to add promoted posts to its platform, giving advertisers a chance to reach a huge, untapped audience. The company says this is an effort to make sure Imgur is “around for a really long time.” It’s not exactly opening up Promoted Posts to the masses just yet. It’s starting by experimenting with promoting …

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Yahoo Lets Advertisers Independently Measure Viewability

Yahoo announced that it is giving advertisers the ability to independently measure viewability and fraud for display and video advertising on Yahoo owned and operated properties as well as media purchased across its programmatic buying platform. Advertisers can choose from third-party measurement solutions from comScore, DoubleVerify, Integral Ad Science, Moat, and others to validate for viewability and fraud. As Yahoo …

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Instagram To Improve Ads, Open Them Up To Businesses Of All Sizes

Instagram made a big advertising announcement on Tuesday as it prepares to add new formats and targeting options, and perhaps most significantly start letting businesses of all sizes buy ads. Instagram first launched ad a year and a half ago on a limited basis, and has since expanded formats most recently to include carousel ads. The company says that across …

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DoubleClick Search Gets App Install Ads

Google announced app install ads for DoubleClick Search on Thursday – one of the many announcements from the company as it hosts its annual Google I/O developers conference. Starting immediately, DoubleClick Search will support AdWords app install search ads that run on Google.com and soon on the Google Play Store. Advertisers will be able to incorporate app distribution into their …

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Twitter Gives Businesses Audience Insights

Twitter just announced the launch of a new tool to help advertisers better understand key audiences for their ads on Twitter. It’s called Audience Insights, and lets you discover information about your followers and people who have engaged with your tweets organically. The offering also enables advertisers to identify new and relevant audiences to target for future campaigns. There’s a …

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eBay Promoted Listings: Only Pay For Clicks That Result In Sales

eBay announced the launch of new Promoted Listing ads, which enable advertisers to pay only for clicks that result in an item being purchased. The company says you can use the ads to boost item visibility, start a campaign at any time, and pay only when your item sells. It promises quick and easy setup, advertiser control, detailed reporting, and …

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Twitter Releases New Ads Globally

Last summer, Twitter unveiled its objective-based campaigns, reports, and pricing, which it described as a new way to optimize ad campaign performance. They enable advertisers to only pay for actions that are “aligned with” their marketing objectives. Until now, these have been in beta, but the company announced on Wednesday that they’re now available globally to all advertisers. The workflow …

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PLAs Come To YouTube With TrueView For Shopping

Google announced that it is extending its product listing ads (PLAs) to YouTube with TrueView for Shopping, its new format that lets businesses run product ads with related videos. It’s no wonder that Google has been encouraging marketers to create more “how to” videos. These are exactly the type of videos Google created TrueView for Shopping ads for – those …

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Pinterest Gives Businesses a Way to Get in Front of More People

When it comes to advertising, Pinterest says it’s about “mapping your business goals to the steps Pinners take to plan their futures.” With that in mind, Pinterest is now offering some new types of ad solutions to “give businesses a unique way to get in front of more people” on a path to purchasing. These new advertising options were rumored …

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Here’s What The New AdWords Editor Does

Google announced the launch of an update to its latest version of AdWords Editor. Version 11.0 was released last year, and now 11.1 is available. You can upgrade here. The latest update includes full support for labels, upgraded URLs, call-only ads, ads in mobile apps, etc. With full label support, advertisers can now create, edit, or delete labels using the …

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Is This Facebook’s Most Small Business-Friendly Offering Yet?

Facebook announced the launch of its local awareness ads last fall. These enable local business advertisers to target Facebook users based on their location. If a person is near the business, Facebook can advertise to them. Now, the adds have a new feature that will enable the user to interact directly with the business. “Local awareness ads are built to …

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Facebook Adds Carousel Format To Mobile App Ads

Facebook announced that it is extending its carousel ad format to mobile app ads. The format enables advertisers to showcase multiple images and links in one ad. “Since its introduction last year, the carousel format has been successful for advertisers, driving 30 to 50 percent lower cost-per-conversion and 20 to 30 percent lower cost-per-click than single-image link ads,” a Facebook …

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Millennial Media Guarantees 100% Viewability For In-App Ads

Mobile ad marketplace Millennial Media announced that it will offer its clients a guarantee of 100% viewability for in-app mobile ad campaigns. This comes as the industry is “desperately” seeking guidelines for viewability. It’s a bold move for sure. The Media Rating Council announced last week that it has issued interim guidance for how to proceed with measuring and transacting …

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Groupon Offers $25,000 Stand-In For Sons On Mother’s Day

Oh, that Groupon. The company just announced that for $25,000, it will send one of its employees to your mother’s house in your place on Mother’s Day. “We recognize that it’s difficult for everyone to make it home for Mother’s Day,” a spokesperson for the company tells us in an email. “As a result, we’re offering the ultimate Mother’s Day …

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Facebook Improves Audience Network Ads

Facebook is sharing some numbers on the performance of Audience Network, the mobile ad network it launched last year, which lets developers show Facebook ads within their apps and advertisers reach people beyond the confines of Facebook itself. The company also introduced some new native ad templates for the network, as well as new native ad management tools and horizontal …

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Facebook And IBM Are Working Together On Personalized Ads

Facebook and IBM have teamed up on marketing solutions with IBM’s marketing cloud clients now being able to utilize Facebook’s ad capabilities starting today. This includes Custom Audiences, which can be used in conjunction with IBM’s analytics and design features. IBM has a new feature called Journey Designer, which brands can use to create personalized customer experiences and then use …

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Google Shows Off New AdWords Formats, Tools

Google made a bunch of AdWords announcements at an AdWords event on Tuesday. The event, which was streamed live on the Internet is available to watch in its entirety here: “Consumers, particularly on mobile devices, now have higher expectations than ever before – they want everything right, and they want everything right away,” says Jerry Dischler, Vice President, Product Management …

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Here’s How To Measure Mobile Ad Viewability

The Media Rating Council (MRC) just issued its interim guidance for the digital marketing and advertising industry on how to proceed with measuring and transacting around mobile viewability. This applies to the “Opportunity to See” an ad in a mobile web browser or a mobile app. As you may know, the MRC works with other industry organizations (ANA, IAB and …

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