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Facebook Says It Doesn’t Use ‘Nearby Friends’ Feature For Ad Targeting ‘Right Now’

Facebook Says It Doesn’t Use ‘Nearby Friends’ Feature For Ad Targeting ‘Right Now’

By Chris Crum April 18, 2014

On Thursday, Facebook announced the launch of a new “Nearby Friends” feature, which enables people to see when they’re friends are close to their own location. How close? A spokesperson for the company tells WebProNews that the feature recognizes when …

Mobile Local Ad Revenue Expected To Triple Mobile Local Ad Revenue Expected To Triple

Mobile local ad revenues in the U.S. are expected to hit $4.5 billion this year, according to a new report from BIA/Kelsey. That would be a massive increase over last year, which saw $2.9 billion. And that’s really just the …

IAB: Online Ad Revenue Overtakes TV For First Time IAB: Online Ad Revenue Overtakes TV For First Time

The Interactive Advertising Bureau (IAB) has released its latest Internet ad revenue report, conducted by PricewaterhouseCoopers. It finds that interactive ad revenues for 2013 hit an all-time high of $42.8 billion, exceeding broadcast TV advertising ($40.1 billion) for the first …

Report Finds Email Open Rates Up Year-Over-Year Report Finds Email Open Rates Up Year-Over-Year

Epsilon recently released its Q4 2013 North America Email Trends and Benchmarks report. It found an increase in email open rates compared to Q4 2012. They were consistent from quarter to quarter. It also found that 62% of new subscribers …

Google Analytics Gets 'Smart Lists' For Remarketing Google Analytics Gets 'Smart Lists' For Remarketing

Google announced the launch of a new type of remarketing list in Google Analytics: smart lists. These are built using machine learning across websites that have opted to share conversion data, and make use of “dozens” of signals like visit …

Facebook Redesigns Ads To The Right Of The News Feed Facebook Redesigns Ads To The Right Of The News Feed

Facebook is launching a new design for the ads that appear to the right of the news feed. There will be fewer ads on the page at a time, but they will be bigger. Here’s what it’s going to look …

Twitter Ads Deliver Higher CTRs Than Facebook's Twitter Ads Deliver Higher CTRs Than Facebook's

Resolution Media released a new report looking at social advertising trends, which found that advertisers invested 127% more in Facebook than in Twitter in 2013. The gap could narrow, however, as businesses voice their frustration with Facebook, and Twitter launches …

Google Analytics Gets Bulk AdWords Account Linking Google Analytics Gets Bulk AdWords Account Linking

Google announced that it will start letting you link multiple AdWords accounts to Google Analytics all at once in a new effort to make the account linking process more streamlined. As a result, Google says, you’ll have more tightly controlled …

Disqus Is Now Including Sponsored Comments Disqus Is Now Including Sponsored Comments

Disqus announced that it has been testing Sponsored Comments for the past month, and that it’s now expanding the new ad unit so that “it’ll be more likely that you come across” one. Here’s what one might look like: If …

Can Facebook Win Over Small Business Advertisers? Can Facebook Win Over Small Business Advertisers?

Facebook has over 25 million Pages run by small businesses. Facebook’ s global director of small business Dan Levy announced that stat in November. As organic reach continues to decline for all kinds of Facebook pages, the company is trying …

Honey Maid Doesn't Care to Appease Anti-Gay Trolls Honey Maid Doesn't Care to Appease Anti-Gay Trolls

Back in March, Nabisco’s Honey Maid graham cracker brand decided to celebrate love and family in all its various forms with an ad entitled “This is Wholesome.” The tagline was “everyday wholesome snacks for every wholesome family,” and the 30-second …

Samsung's Obama/Ortiz Selfie Ad Miffs White House Samsung's Obama/Ortiz Selfie Ad Miffs White House

Earlier this week, President Obama welcomed the Boston Red Sox to the White House to honor their 2013 World Series run. It wasn’t huge news, as the President of the United States has been welcoming championship sports teams to the …

Google Gives 'Quick Tip' on Search Terms Report Google Gives 'Quick Tip' on Search Terms Report

Google has been putting out little AdWords “Quick Tip” videos for people just getting started using the ad platform. If you’re still learning the ins and outs of AdWords, I’d suggest giving them a watch. They’re generally around two minutes …

Apple Opens Mobile Ad Platform To All, Adds Features Apple Opens Mobile Ad Platform To All, Adds Features

Last year, Apple launched iAd Workbench, a mobile ad campaign creation tool for iOS developers to launch their own campaigns targeting iOS users. Now, Apple has opened the platform up to anyone with an Apple ID, throwing down the barrier …

MRC Gives Viewable Display Impressions Green Light MRC Gives Viewable Display Impressions Green Light

The Media Rating Council (MRC) announced that it has lifted its advisory on “Viewable Impressions” for display advertising. This means the industry can begin transacting on the metric for the first time in a shift from served impressions to those …

Email Marketing Best Online Channel For ROI [Report] Email Marketing Best Online Channel For ROI [Report]

Econsultancy has released its 8th annual Email Marketing Industry Census, based on what it says is the largest UK survey of email marketers. It finds that revenue from email has increased by 28% in one year. 68% of companies rated …

Google Talks New Campaign Type For Display Network Google Talks New Campaign Type For Display Network

Google hosted a “Hangout on Air” today about getting better performance out of Search Network with Display Select. This is a new hybrid campaign type, which the company says drives 35% better ROI for advertisers compared to the old Search …