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DoubleClick Search Gets App Install Ads

DoubleClick Search Gets App Install Ads

By Chris Crum 5 hours ago

Google announced app install ads for DoubleClick Search on Thursday – one of the many announcements from the company as it hosts its annual Google I/O developers conference. Starting immediately, DoubleClick Search will support AdWords app install search ads that …

Pinterest Gives Businesses a Way to Get in Front of More People Pinterest Gives Businesses a Way to Get in Front of More People

When it comes to advertising, Pinterest says it’s about “mapping your business goals to the steps Pinners take to plan their futures.” With that in mind, Pinterest is now offering some new types of ad solutions to “give businesses a …

Here’s What The New AdWords Editor Does Here’s What The New AdWords Editor Does

Google announced the launch of an update to its latest version of AdWords Editor. Version 11.0 was released last year, and now 11.1 is available. You can upgrade here. The latest update includes full support for labels, upgraded URLs, call-only …

Is This Facebook’s Most Small Business-Friendly Offering Yet? Is This Facebook’s Most Small Business-Friendly Offering Yet?

Facebook announced the launch of its local awareness ads last fall. These enable local business advertisers to target Facebook users based on their location. If a person is near the business, Facebook can advertise to them. Now, the adds have …

Facebook Adds Carousel Format To Mobile App Ads Facebook Adds Carousel Format To Mobile App Ads

Facebook announced that it is extending its carousel ad format to mobile app ads. The format enables advertisers to showcase multiple images and links in one ad. “Since its introduction last year, the carousel format has been successful for advertisers, …

Millennial Media Guarantees 100% Viewability For In-App Ads Millennial Media Guarantees 100% Viewability For In-App Ads

Mobile ad marketplace Millennial Media announced that it will offer its clients a guarantee of 100% viewability for in-app mobile ad campaigns. This comes as the industry is “desperately” seeking guidelines for viewability. It’s a bold move for sure. The …

Groupon Offers $25,000 Stand-In For Sons On Mother’s Day Groupon Offers $25,000 Stand-In For Sons On Mother’s Day

Oh, that Groupon. The company just announced that for $25,000, it will send one of its employees to your mother’s house in your place on Mother’s Day. “We recognize that it’s difficult for everyone to make it home for Mother’s …

Facebook Improves Audience Network Ads Facebook Improves Audience Network Ads

Facebook is sharing some numbers on the performance of Audience Network, the mobile ad network it launched last year, which lets developers show Facebook ads within their apps and advertisers reach people beyond the confines of Facebook itself. The company …

Facebook And IBM Are Working Together On Personalized Ads Facebook And IBM Are Working Together On Personalized Ads

Facebook and IBM have teamed up on marketing solutions with IBM’s marketing cloud clients now being able to utilize Facebook’s ad capabilities starting today. This includes Custom Audiences, which can be used in conjunction with IBM’s analytics and design features. …

Google Shows Off New AdWords Formats, Tools Google Shows Off New AdWords Formats, Tools

Google made a bunch of AdWords announcements at an AdWords event on Tuesday. The event, which was streamed live on the Internet is available to watch in its entirety here: “Consumers, particularly on mobile devices, now have higher expectations than …

Here’s How To Measure Mobile Ad Viewability Here’s How To Measure Mobile Ad Viewability

The Media Rating Council (MRC) just issued its interim guidance for the digital marketing and advertising industry on how to proceed with measuring and transacting around mobile viewability. This applies to the “Opportunity to See” an ad in a mobile …

Yelp Talks About Its Efforts In Ad Sales Yelp Talks About Its Efforts In Ad Sales

Yelp released its Q1 earnings report on Wednesday, disappointing investors and sending its share price downward. The company did emphasize its rapid mobile growth. Another big focus of the company’s earnings call was on its salesforce. On its previous earnings …

Twitter Acquires TellApart, Partners With DoubleClick Twitter Acquires TellApart, Partners With DoubleClick

Twitter announced that it has agreed to acquire marketing technology company TellApart and partnered with Google’s DoubleClick to strengthen its cross-device measurement capabilities. TellApart provides retail and e-commerce advertisers with cross-device retargeting features for dynamic product ads, and Twitter sees …

Facebook Adds Video To Desktop App Ads Facebook Adds Video To Desktop App Ads

Facebook announced that it is adding video functionality to its desktop app ads so advertisers can encourage people to install and play Facebook desktop games. According to the company, over 130,000 new Facebook-connected games launched last year alone. “We strive …

Digital Video Ad Budgets Increase, Facebook Best For Short-Term Reach Digital Video Ad Budgets Increase, Facebook Best For Short-Term Reach

A new study from Advertiser Perceptions and the Interactive Advertising Bureau (IAB) found that 68% of marketers and agency execs expect their digital video ad budgets to increase over the course of the next year. The study was conducted based …

Google’s Search Ad Revenue Growth Is Getting Uglier Google’s Search Ad Revenue Growth Is Getting Uglier

It doesn’t look like things are improving for Google’s core search advertising business. There have been major concerns about it for a while now, and while Google’s latest earnings report doesn’t look too shabby on the surface, its growth rate …

Facebook Talks ‘Anthology’ And Other Video Efforts Facebook Talks ‘Anthology’ And Other Video Efforts

Facebook just announced the launch of Anthology, a new marketing program that gives brands access to a group of well-known video publishers to improve the quality of video ads. This group of publishers includes Vice Media, Vox Media, The Onion, …