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Google Launches Dynamic Sitelinks For AdWords (With Free Clicks)

Google Launches Dynamic Sitelinks For AdWords (With Free Clicks)

By Chris Crum July 25, 2014

Google announced the launch of new dynamic sitelinks for AdWords ads aimed at presenting users with more relevant links to your website from your search ads. The links are automatically generated, and appear below your ad text. Relevancy of the …

AOL Offers Up Ad Inventory Programmatically In UK AOL Offers Up Ad Inventory Programmatically In UK

AOL UK announced on Tuesday that it is making all of its reserved advertising inventory available programatically. That’s 100% of if inventory from its owned and operated sites, which will be in its proprietary Demand Side Platform (DSP). Advertisers can …

Microsoft Adds Online Insertion Orders To Bing Ads Microsoft Adds Online Insertion Orders To Bing Ads

Microsoft announced that Bing Ads users can now create and manage insertion orders online through Bing Ads or the Bing Ads API. Included is a new workflow aimed at simplifying the billing process, and making it less time-consuming. Users can …

Infographic Dives Into How People Use Email Infographic Dives Into How People Use Email

My.com recently put out this infographic as an “open letter to email,” which provides a plethora of interesting stats about how and when people use email. Marketers, take note. “In addition to getting feedback from myMail customers, we are always …

Report: Paid Search Saw Record CTR In Q2 Report: Paid Search Saw Record CTR In Q2

Kenshoo released some new research looking at search and social advertising spend in Q2, finding that paid search delivered an all-time high click-through rate, and that Facebook ads continue to experience rapid growth. According to the firm, social advertising volumes …

Adobe Looks At Google's Search Ad Business Adobe Looks At Google's Search Ad Business

Adobe is sharing some data on Google’s ad business, including CPC and CTR stats, as well as growth trends for mobile across paid search, advertiser ROI and market share for Product Listing Ads (PLAs). The analysis is derived from 200 …

Airbnb Goes Balls to the Wall with New Logo Airbnb Goes Balls to the Wall with New Logo

I kind of feel bad for Airbnb. In a lengthy blog post, you can read about the company’s major redesign. This is a site-wide redesign that touches both web and mobile. Airbnb says that this is all about belonging. I …

Report: Microsoft To Overtake Yahoo In Online Ads Report: Microsoft To Overtake Yahoo In Online Ads

Microsoft will surpass Yahoo in digital ad market share this year, according to a new report from eMarketer. This comes as Yahoo just reported a disappointing quarter, with much of the disappointment coming specifically from its display advertising business. “Our …

Google Launches AdWords Express Mobile App Google Launches AdWords Express Mobile App

Google launched AdWords Express in July of 211, as a way for local businesses to get using AdWords with automatically managed campaigns. Now, three years later, Google has launched a mobile app for the offering on both iOS and Android. …

Facebook Study: Sequenced Ads Perform Better Facebook Study: Sequenced Ads Perform Better

A new study is out from Adaptly, Facebook, and Refinery29 finding that sequencing ads that take individual consumers “down the marketing funnel” gets better results than a simple sustained call-to-action message delivered over the same period of time. In their …

Google Launches Shopping Campaign Management Tools Google Launches Shopping Campaign Management Tools

Google announced a couple new tools to help advertisers scale their Google Shopping campaigns: bulk uploads and a new version of AdWords Editor. With the former, advertisers can download a product group report, edit bids and destination URLs, and important …

Google Launches Upgraded AdWords Location Extensions Google Launches Upgraded AdWords Location Extensions

Google announced the launch of upgraded location extensions, which it says is a better way to display your business location in all ads. They’re linked to your Google My Business and AdWords accounts. The idea is that your ads will …

Facebook Launches 'Start To Success' Program Facebook Launches 'Start To Success' Program

Facebook is asking Page admins if they’re interested in growing their business on Facebook. Why sure, Facebook. Tell me more. In a prompt appearing on the top of Pages, Facebook says, “Get dedicated support from a Facebook account manager for …

Twitter Launches Analytics For Organic Tweets Twitter Launches Analytics For Organic Tweets

Twitter announced the launch of some new analytics features for organic tweets via a new enhanced tweet activity dashboard. Advertisers will be able to see how many times users have viewed and engaged with their organic tweets. The dashboard lets …

Facebook Ads Let You Buy Stuff From News Feed Facebook Ads Let You Buy Stuff From News Feed

Facebook announced an update to its desktop app ads, enabling game developers to sell virtual goods directly from News Feed and right-hand column ads. “A developer with a desktop game on Facebook can now promote the sale of a virtual …

AdWords Editor 10.5 Now Available AdWords Editor 10.5 Now Available

Google announced the availability of AdWords Editor version 10.5, which lets you download product groups, upload and check changes, make bulk edits, and perform various tasks on Shopping campaigns. You do still have to create your Shopping campaigns and product …

Google Implements No Porn Ad Policy Google Implements No Porn Ad Policy

Google is no longer allowing the advertising of sexually explicit content on its network. A report from Chris Morris at CNBC says the changes went into effect on Monday, and that earlier in June, Google sent those who were about …