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Google Adds Store Visit Conversions To Estimated Total Conversions

Google Adds Store Visit Conversions To Estimated Total Conversions

By Chris Crum December 18, 2014

Google announced that it will be rolling out store visit measurement to advertisers in the U.S. as an enhancement to Estimated Total Conversions, which it launched last year. Estimated Total Conversions is designed to show advertisers the conversions they see …

Google Expands Impression Share By Device Google Expands Impression Share By Device

Google announced that it has impression share by device on the Campaign and Ad Group tabs in Shopping campaigns. “More than ever, people are shopping on mobile devices,” says Google. “As marketers it is important to reach these mobile shoppers …

LinkedIn Shares Year's Top Sponsored Updates LinkedIn Shares Year's Top Sponsored Updates

‘Tis the season for annual lists of the best of 2014. One that digital marketers might find particularly interesting is the Top 10 LinkedIn Sponsored Updates of the year. LinkedIn's Top Sponsored Updates of 2014 from LinkedIn Marketing Solutions The …

YouTube Names The Top Ads Of 2014 YouTube Names The Top Ads Of 2014

It’s that time of year. Everybody’s putting out their best of 2014 lists. This time it’s YouTube with the top ads of the year. These are ads that debuted on YouTube. They evaluated them based on things like watch time, …

Twitter Launches Tailored Audiences From Mobile Apps Twitter Launches Tailored Audiences From Mobile Apps

Twitter announced the launch of tailored audiences from mobile apps, enabling advertisers to create targetable audience segments based on mobile app actions (like installs, purchases, or sign-ups). This follows the recent news that Twitter would track which apps users have. …

Yahoo Adds App Install Ads To Gemini Yahoo Adds App Install Ads To Gemini

Yahoo announced that app install ads are now available through Gemini, the ad marketplace the company launched earlier this year. Advertisers in the United States with managed accounts can use Gemini to promote apps across the Yahoo network with the …

FTC Complains Of Employee Promotional Tweets FTC Complains Of Employee Promotional Tweets

Ad agencies may want to steer clear of asking employees to post positive messages about clients without disclosing their affiliation with campaigns. The Federal Trade Commission may not take too kindly to it. Last week, Sony Computer Entertainment America reached …

Twitter Gives Advertisers Answers Twitter Gives Advertisers Answers

In June, Twitter launched Mobile App Promotion. A bit later, its Crashlytics branch launched Answers, which it described as “mobile analytics you don’t need to analyze”. Later still, Twitter launched its Fabric platform, which includes Answers. In the meantime, Twitter …

Bing Ads Campaign Planner Gets An Update Bing Ads Campaign Planner Gets An Update

Microsoft announced the launch of a new version of its Campaign Planner tool for the holidays. The tool, which was first released in September, has new features for vertical and product trends, keyword research and competitive insights. “Campaign Planner’s search …

Report: FTC Is Concerned About Google’s DoubleClick Report: FTC Is Concerned About Google’s DoubleClick

Google purchased DoubleClick back in 2007. While it was enough to draw heavy scrutiny from the Federal Trade Commission, the FTC ultimately gave the deal a greenlight as it couldn’t find any grounds to prevent it from going through. That …

Facebook Launches Mobile App Ad Improvements Facebook Launches Mobile App Ad Improvements

Facebook announced new buying, creative, and targeting options for mobile app ads aimed at helping marketers more effectively advertise during the holiday season, and presumably getting them to spend more money. For one, marketers can now buy Facebook mobile app …

Ace Metrix Ranks Top 10 Holiday Ads Ace Metrix Ranks Top 10 Holiday Ads

Television and video advertising analytics firm Ace Metrix announced the top 10 highest scoring holiday ads heading into Thanksgiving. “As is true throughout the year, advertisers develop ads based on a variety of creative strategies. During the holiday season, however, …

Twitter Tests Card-Linked ‘Offers’ With A Few Brands Twitter Tests Card-Linked ‘Offers’ With A Few Brands

Twitter announced that it’s testing a new offering for advertisers called Twitter Offers, whicn enables them to provide card-linked promotions to users. When a Twitter users sees a Twitter Offer in their timeline, they can add it to their credit …

Big Facebook Spenders Get Special Ad Tool [Report] Big Facebook Spenders Get Special Ad Tool [Report]

Facebook reportedly has a marketing program called Grapevine, which it shares with some of its highest-paying advertisers, that gives those advertisers access to unprecedented user data on an anonymous basis. This is according to AdWeek, which cites anonymous sources, and …

GoDaddy Announces ‘Unpredictable’ Super Bowl Ad GoDaddy Announces ‘Unpredictable’ Super Bowl Ad

GoDaddy, a company known almost as much for its Super Bowl ads as its actual services, announced that it will be appearing in a spot during the Super Bowl yet again in 2015. While typically, the company runs multiple ads …

Apple Opens iAd Access To Ad Tech Companies Apple Opens iAd Access To Ad Tech Companies

Apple announced it is providing access to its 250,000 apps in over 100 countries to demand-side-platforms and ad tech companies for programmatic ad buying. Participating partners include MediaMath, The Trade Desk, Rubicon Project, GET IT Mobile, Accordant Media, Adelphic, and …

AdWords Keyword Planner Adds Conversion Estimates AdWords Keyword Planner Adds Conversion Estimates

Google announced the addition of conversion estimates in the AdWords Keyword Planner. The tool is now showing advertisers how varying bids may influence their campaigns’ performance differently for desktop and mobile devices. You can enter your conversion rates and values …