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Facebook Launches New Event Ad Options

Facebook Launches New Event Ad Options

By Chris Crum 5 hours ago

Facebook announced the launch of new advertiser tools for promoting events and giving them more visibility. For one, Pages will soon be able to create ads for desktop and mobile News Feed to boost awareness for events. In the past, …

Report: Facebook To Take On DoubleClick With Atlas Report: Facebook To Take On DoubleClick With Atlas

Facebook is getting ready for an all-out “assault” on Google’s DoubleClick this fall, according to a new report from The Information, which broke the news about Amazon’s acquisition of Twitch on Monday. Facebook acquired the Atlas ad platform from Microsoft …

Twitter Opens Ads To Twelve More Markets Twitter Opens Ads To Twelve More Markets

Twitter announced that it’s expanding Twitter Ads into twelve new markets in Eastern Europe and Portugal. “There has been tremendous growth in this region over the last year, and Twitter Ads will now be available in 35 EMEA (Europe, Middle …

Yahoo Expands Native Ads To Other Publishers Yahoo Expands Native Ads To Other Publishers

Last year, Yahoo started showing native ads in the form of a “recommended” articles box to users on its own properties. Visitors see several articles in a row with one actual ad, which is marked as sponsored, but is otherwise …

Amazon Is Going After Google's AdSense Amazon Is Going After Google's AdSense

Amazon is looking to move further in on Google’s turf with an expanded ad network, which would aim to rival AdSense. This is something that consistently disappointed investors would relish. Amazon invests a lot of money on future growth, and …

Google Gives Marketers New Reason To Be Upset Google Gives Marketers New Reason To Be Upset

Google recently announced a change to its AdWords targeting options, which has not sat very well with many search marketers. What it ultimately boils down to is that Google is giving advertisers less options and less control over their keyword …

Google Talks Conversion Tracking In Hangout Google Talks Conversion Tracking In Hangout

Google just shared a new Hangout on Air about conversion tracking. Here’s what to expect: Join Mairead and the AdWords Team for the first of a two part series on improving your Return on Investment. This week, the team discuss …

Samsung Turns the Ice Bucket Challenge into an Ad Samsung Turns the Ice Bucket Challenge into an Ad

Like President Obama and his views on gay marriage or a pokemon, I can evolve. My initial feelings on the ALS Ice Bucket Challenge were cynical, to say the least. Just donate the damn money, you’re only doing this for …

Google Makes Currency Info Improvement To AdWords Google Makes Currency Info Improvement To AdWords

Google announced that AdWords advertisers can now add currency information to their conversion values to more easily measure revenue when accepting more than one currency on their site or app. If you add currency info to your conversion values, all …

AdWords Team Talks Topic And Interest Targeting AdWords Team Talks Topic And Interest Targeting

Google regularly takes questions from social media and posts videos about various topics related to AdWords. A new one delves into the difference between topic and interest targeting. Google has a whole playlist of these Ask AdWords videos available here. …

Instagram Debuts Ad Analytics Suite for Brands Instagram Debuts Ad Analytics Suite for Brands

By some accounts, brands are seeing more engagement from their instagram ads than they are from other social networks like Twitter and Facebook. Instagram, which only began allowing ads less than a year ago, is taking things slow. Your Instagram …

SoundCloud Is Slowly Rolling Out Ads SoundCloud Is Slowly Rolling Out Ads

If you expect your favorite ad-free services to remain ad-free, you’re probably living in a constant state of disappointment. Here, let’s add to it. SoundCloud, currently free and ad-free, is about to introduce ads. It’s part of a new content …

Microsoft Adds Custom Reports To PubCenter Microsoft Adds Custom Reports To PubCenter

Microsoft announced a new feature for pubCenter, its advertising hub for app developers on Windows and Windows Phone. It now offers custom reports, with improved analytics. Earlier this year, the company announced a complete overhaul to pubCenter, and they’re continuing …

Google Announces New AdWords Features Google Announces New AdWords Features

Over on Google+, Google announced some new AdWords features for bulk editing and a new conversion setting. The bulk editing features are aimed at helping advertisers update settings across campaigns more quickly. They enable you to filter for campaigns targeting …

Google Launches New App Promotion Ads Google Launches New App Promotion Ads

Google announced the launch of app promotion ads for search and YouTube, following a similar offering launched earlier this summer for the Display Network. The search ads enable users to get advertisers’ apps, and offer advertisers a three-step campaign set-up …

Snapchat Said To Be Adding Content And Ad Business Snapchat Said To Be Adding Content And Ad Business

Snapchat is said to be readying a new content and advertising business under the banner Snapchat Discovery. This would provide users with news and advertisements that, like the messages Snapchat has built a name for itself upon, disappear after viewing. …

Google: Get Ready For Shopping Campaigns Upgrade Google: Get Ready For Shopping Campaigns Upgrade

If you’re reading this, you’re probably aware that regular Google Product Listing Ad campaigns are getting the axe. They’ll be officially retired at the end of the month. In the meantime, Google is preparing advertisers for the upgrade to Shopping …