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Google Adds Ratings To Product Listing Ads

Google Adds Ratings To Product Listing Ads

By Chris Crum 10 hours ago

Google announced that it’s adding product ratings to product listing ads (PLAs). Starting in the U.S., users will see star ratings and review counts on PLAs across Google.com and Google.com/shopping. The five-star rating system is based on aggregated rating and …

Amazon Reportedly Has A Self-Serve Ad Tool Amazon Reportedly Has A Self-Serve Ad Tool

Amazon reportedly has a new programmatic advertising offering, which enables agencies to buy ads on a self-serve basis. AdAge reports that Publicis Groupe’s VivaKi is signed on as the first agency to use it, and that it runs ads on …

Facebook Gives Mobile App Ads Device Level Targeting Facebook Gives Mobile App Ads Device Level Targeting

Facebook announced on Tuesday that it is adding device level targeting to mobile app ads, enabling developers to reach the precise devices they need to in order to succeed with their campaigns. For example, developers will be able to specifically …

AOL Offers Up Ad Inventory Programmatically In UK AOL Offers Up Ad Inventory Programmatically In UK

AOL UK announced on Tuesday that it is making all of its reserved advertising inventory available programatically. That’s 100% of if inventory from its owned and operated sites, which will be in its proprietary Demand Side Platform (DSP). Advertisers can …

Microsoft Adds Online Insertion Orders To Bing Ads Microsoft Adds Online Insertion Orders To Bing Ads

Microsoft announced that Bing Ads users can now create and manage insertion orders online through Bing Ads or the Bing Ads API. Included is a new workflow aimed at simplifying the billing process, and making it less time-consuming. Users can …

Infographic Dives Into How People Use Email Infographic Dives Into How People Use Email

My.com recently put out this infographic as an “open letter to email,” which provides a plethora of interesting stats about how and when people use email. Marketers, take note. “In addition to getting feedback from myMail customers, we are always …

Report: Paid Search Saw Record CTR In Q2 Report: Paid Search Saw Record CTR In Q2

Kenshoo released some new research looking at search and social advertising spend in Q2, finding that paid search delivered an all-time high click-through rate, and that Facebook ads continue to experience rapid growth. According to the firm, social advertising volumes …

Adobe Looks At Google's Search Ad Business Adobe Looks At Google's Search Ad Business

Adobe is sharing some data on Google’s ad business, including CPC and CTR stats, as well as growth trends for mobile across paid search, advertiser ROI and market share for Product Listing Ads (PLAs). The analysis is derived from 200 …

Airbnb Goes Balls to the Wall with New Logo Airbnb Goes Balls to the Wall with New Logo

I kind of feel bad for Airbnb. In a lengthy blog post, you can read about the company’s major redesign. This is a site-wide redesign that touches both web and mobile. Airbnb says that this is all about belonging. I …

Report: Microsoft To Overtake Yahoo In Online Ads Report: Microsoft To Overtake Yahoo In Online Ads

Microsoft will surpass Yahoo in digital ad market share this year, according to a new report from eMarketer. This comes as Yahoo just reported a disappointing quarter, with much of the disappointment coming specifically from its display advertising business. “Our …

Google Launches AdWords Express Mobile App Google Launches AdWords Express Mobile App

Google launched AdWords Express in July of 211, as a way for local businesses to get using AdWords with automatically managed campaigns. Now, three years later, Google has launched a mobile app for the offering on both iOS and Android. …

Facebook Study: Sequenced Ads Perform Better Facebook Study: Sequenced Ads Perform Better

A new study is out from Adaptly, Facebook, and Refinery29 finding that sequencing ads that take individual consumers “down the marketing funnel” gets better results than a simple sustained call-to-action message delivered over the same period of time. In their …

Google Launches Shopping Campaign Management Tools Google Launches Shopping Campaign Management Tools

Google announced a couple new tools to help advertisers scale their Google Shopping campaigns: bulk uploads and a new version of AdWords Editor. With the former, advertisers can download a product group report, edit bids and destination URLs, and important …

Google Launches Upgraded AdWords Location Extensions Google Launches Upgraded AdWords Location Extensions

Google announced the launch of upgraded location extensions, which it says is a better way to display your business location in all ads. They’re linked to your Google My Business and AdWords accounts. The idea is that your ads will …

Facebook Launches 'Start To Success' Program Facebook Launches 'Start To Success' Program

Facebook is asking Page admins if they’re interested in growing their business on Facebook. Why sure, Facebook. Tell me more. In a prompt appearing on the top of Pages, Facebook says, “Get dedicated support from a Facebook account manager for …

Twitter Launches Analytics For Organic Tweets Twitter Launches Analytics For Organic Tweets

Twitter announced the launch of some new analytics features for organic tweets via a new enhanced tweet activity dashboard. Advertisers will be able to see how many times users have viewed and engaged with their organic tweets. The dashboard lets …

Facebook Ads Let You Buy Stuff From News Feed Facebook Ads Let You Buy Stuff From News Feed

Facebook announced an update to its desktop app ads, enabling game developers to sell virtual goods directly from News Feed and right-hand column ads. “A developer with a desktop game on Facebook can now promote the sale of a virtual …