Catalog Spree to Plant One Tree for Each Downloaded AppBy: Heather Campobello - April 19, 2012
Approximately 53 million trees are cut down annually to produce the 3.6 million tons of paper required for the 19 billion catalogs mailed in the U.S. each year. For consumers, tablets offer a way to enjoy sustainable and immediate access to digital catalogs. For retailers, there’s an economic incentive to going green as digital catalogs save costs related to paper, printing and postage.
Earth Day is celebrated on April 22nd and is celebrated by more than 175 countries every year. Catalog Spree, the highest-rated catalog shopping app for the iPad, announced a new partnership with the Arbor Day Foundation to raise awareness around catalog consumption in the U.S. and its impact on the environment. In honor of Earth Month, Catalog Spree will plant one tree for every download of the app during the month of April – up to 25,000 trees – to help the Arbor Day Foundation reforest Pike National Forest in Colorado.
In 2002, some of the most intense fires of the previous five decades made history. Years of unusual weather conditions led to the Hayman fire, an inferno that destroyed nearly 138,000 acres of Pike National Forest.
To raise awareness about the true cost of shopping, Catalog Spree has created the following infographic:
The amount of resources used to make shopping experiences possible for Americans is astounding, but physical stores tend to offer the discounted and clearance items that online stores lack. Hefty shipping fees and the desire to handle merchandise are also barriers to shopping online.