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Carol Bartz Gives Self A B-

Yahoo CEO talks about "big job," acquisition plans

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Carol Bartz is five days away from her one-year anniversary as Yahoo’s CEO, and in that time, she feels she’s done a fairly decent job of leading the company.  In a recent interview, Bartz graded her performance as B- material.

Bartz indicated to Brian Womack that speed (or actually, a lack thereof) might have been her biggest problem.  She said "she could have moved faster to reorganize the company and strike a Web-search agreement with Microsoft," Womack reported.

Bartz also stated, "It was a little tougher internally than I think I had anticipated.  I did move fast, but this is a big job."

Feel free to use the comments section to say what grade you think Bartz deserves.  A point in her favor: during the past year, the value of Yahoo’s stock has risen by 36.66 percent.

A couple of points against: in the same stretch, the Nasdaq’s gone up 49.46 percent, and Microsoft’s proposed acquisition would have been significantly more profitable for shareholders.

Anyway, with regards to the future, Womack wrote, "Bartz said she plans to do more acquisitions this year, probably of less than $1 billion apiece.  Potential targets include overseas companies and data-analytics businesses that help advertisers assess their results."

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Carol Bartz Gives Self A B-
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  • Belmassio

    I give her a D +. Yang deserved an F for the entire time he was there.

    Let’s face it…..Yahoo is a dead duck in the water. Only the likes of someone like Steve Jobs could turn this around. It would take genius maneuvers at this point to compete with Google.

  • http://www.marketappeal.co.uk SEO Alchemist

    Carol Bartz is making the best of a bad job, but Yahoo needs to do more than fire a few staff, and bring in some cash from Microsoft to stay a competitor, to anybody really.

    Everyone now agrees that Yang was useless as CEO of such a large multinational and should have sold to MS when he had the chance, but their real problem is that Google continues to out-innovate them in one of the fastest changing games going.

    What will Yahoo do when their search engine market share slides down towards 5% (give it less than two years)? Display advertising might save them for a while, but with a bit more innovation Google might eat into that too. Will you bet money that they won’t? Further, Display inventories will probably continue to grow, meaning that it come under sustained downward pressure on it’s CPMs. Any drive towards a display CPA model and Google is again likely to threaten with it’s advanced ad targeting and optimisation technology.

    So, the only thing Yahoo obviously shouldn’t do are:
    a) Nothing
    b) Ignore the need to keep innovating in its core businesses
    c) Ignore the need for a viable long term strategy
    d) Merge with AOL

    Under Yang a, b and c looked like the status quo. Hopefully, Bartz has a plan, beyond slash, sell and burn (a necessary evil).

    If not, people might start to take option d seriously. A sure sign that the inmates are running the asylum.

    • http://www.gadgetsdotcom.com/ Vj

      yahoo google but did not for what he done so far does not disappoint.
      gadgetsdotcom