The state of California is getting tough with "scores" of app developers by shipping out non-compliance notifications to many companies that are reportedly in violation of state privacy law.
From the start, Amazon, Apple, Google, HP, Microsoft, and RIM were on board. In June, Facebook finally followed suit.
All of this will presumably be enforced by the newly created "Privacy Enforcement and Protection Unit" inside the California DOJ.
“Protecting the privacy of online consumers is a serious law enforcement matter,” said Attorney General Kamala D. Harris. “We have worked hard to ensure that app developers are aware of their legal obligations to respect the privacy of Californians, but it is critical that we take all necessary steps to enforce California’s privacy laws.”
Although AG Harris said that they would be sending non-compliance notifications to up to 100 app-makers, she didn't disclose any specific offenders. According to Bloomberg, United, Delta, and OpenTable are among to companies being scolded by the AG.
As of now, California is the only state to have such stringent requirements for mobile app privacy policies.