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Business Wire Patents SEO Strategy

Apparently SEO strategies can be patented

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Business Wire Patents SEO Strategy
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Press release distribution service Business Wire announced that it has been awarded a U.S. patent for the technological process of optimizing and distributing press releases to maximize their ability to be found and tracked in the search engines.

So, basically they’ve patented an SEO strategy. Strange, but interesting. Will this lead to other SEO strategies being patented?

Business Wire says its strategy is the result of “years of research and development and considerable investment.”

I wonder how many SEO firms would make similar claims.

“Our new SEO patent provides complimentary enhancements to Business Wire’s already powerful press release distribution and measurement services,” said Laura Sturaitis, Executive Vice President of Media Services and Product Strategy.

“Through Business Wire, customers have the power to effectively analyze and optimize their press release content for search, then simultaneously deliver their news to media and market participants via our patented NX delivery network, then measure audience engagement via our NewsTrak reports,” she added.

“With the awarding of this patent, in addition to Business Wire’s NX distribution technology patents, our company continues to develop unique, proprietary and more effective communications innovations that have been a hallmark at Business Wire for 50 years,” said Cathy Baron-Tamraz, Business Wire CEO.

It’s going to be interesting to see if this patent leads to any legal battles in the SEO world.

Business Wire is owned by Warren Buffett’s Berkshire Hathaway.

Business Wire Patents SEO Strategy
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  • http://www.q3tech.com/cloud_platforms.html Cloud Computing Platforms

    I don’t think this can ever work out. As SEO is a very grey industry, everyone is going to claim various strategies and create a lot of confusion.

  • http://www.brickmarketing.com/search-engine-optimization-firm.htm Nick Stamoulis

    What exactly are they going to patent? There are no “secrets” to SEO that companies have to hide from each other. Most SEO strategies are created on the same foundation; it’s the execution that varies.

    • http://www.quicklinklist.com Alex

      In case you are interested, please take a look here:

      http://worldwide.espacenet.com/publicationDetails/description?CC=US&NR=7970754B1&KC=B1&FT=D&date=20110628&DB=EPODOC&locale=en_EP

  • http://www.ontargetmarketing.in Manoj

    Chris,
    It’d have been really useful to know what exactly their patent is about.

  • http://www.rjdinternational.com Robert Duncan

    The patent is already invalid in multiple ways. First, the system or process is known and used by other people.

    Second, their patent infringes on other patents.

    Third, their patent is too broad. You can’t patent “optimizing content”

  • http://jvblogtips.com JVBlogTips.Com

    a nice post :). thanks

  • http://www.smartpagers.co.uk Hospital Pagers

    I’m thinking of registering a patent for my method of boiling an egg! Whatever next!

  • http://www.seonorthamerica.com Tom Aikins

    This is an extremely interesting development. Will it lead to other attempts to patent SEO strategy? And how, exactly, do you patent a strategy and also how do you enforce that patent? I’d like to read the details on this patent. This seems like a real can of worms.

  • http://www.classifiedduniya.com Tarun

    I think its not a right thing as far as SEO goes. Its not a new technology , just a method of doing and spreading articles on the web. Its more like advertising on the web, cant have a patent for that.

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