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Business Wire To Tweet Every Press Release

Business Wire launches content based Twitter feeds

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Business Wire said today it will begin to automatically tweet every press release to specific content categories.

“For those not yet tweeting the links to press releases, this provides added visibility to Twitter’s 106 billion accounts and 600 million search queries a day,” said Laura Sturaitis, Executive Vice President, Media Services & Product Strategy.

 

Business-Wire-Twitter

 

“We continue to look for community-appropriate ways to socialize and optimize press release content."

Business Wire clients are asked to choose at least one category keyword such as “science,” “business,” “technology,” when uploading their press releases via Business Wire Connect, the company’s proprietary interface. Those category keywords then send the press release to Business Wire and EON: Enhanced Online News Twitter feeds.

Users may subscribe to these feeds via the Business Wire news subscription page or directly via Twitter. The Business Wire feeds also contain keywords to help Twitter users find and follow them.

Each press release is assigned a shortened and unique URL for sharing on Twitter and other social networks.

 

Business Wire To Tweet Every Press Release
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    “Press Release is a public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments

    Think of a press release as your ticket to publicity–one that can get your company coverage in publications or on TV and radio stations. Editors and reporters get hundreds of press releases a day. So how can you make yours stand out?”