BUMP.com – Highway Social Media – SXSW

License Plate Messaging

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[ Technology]

AT SXSW Interactive, Bump.com (not to be confused with Bump Technologies), announced the launch of an interesting license plate messaging Android app and mobile site.

The company says the app lets users “safely” send voice, email, photo, and SMS messages to a vehicle’s license plate.

“Social, safety and business communication govern the parameters of our daily lives,” says Bump. “Social uses include introductions, compliments or invitations. Safety includes anything from a heads up about a broken tail light to an admonishment for an unsafe driving maneuver to a warning that something’s happening to your car.”

Hmm. Social media meets road rage perhaps?

Bump brings social to the license plate“License plate messaging is a new form of mobile/web communication that enbales users to send messages to an automobile’s license plate by combining the license plate state abbreviation and license plate number,” the company explains. “For example, the inbox for California license plate 123ABC is CA.123ABC@BUMP.com. BUMP.com has created an email inbox for every registered vehicle in America.”

In a FAQ document, Bump says it doesn’t access any DMV or related database information, only getting license plate info from the user.

BUMP.com – Highway Social Media – SXSW
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  • http://www.bump.com Brad Seraphin

    Thanks for the coverage Chris! We were all excited to see your report. Hope you’re having a great SXSW.

    • http://www.webpronews.com/ Chris Crum

      Thanks Brad. Interesting product indeed.

  • http://InfofromProductTeamatBUMP.com Mitch Thrower

    Chris, Thanks for the article, and your thoughts.

    A few important notes from the product team at BUMP:

    * our smart phone apps disable texting and also disable the apps camera plate scan feature when driving (so voice only – NO PHOTO SCAN features from our app will be functional when driving – it does not work when driving)

    * we are creating a safety network for drivers to know when their car got towed, and to also report bad driving, (or good driving) or to send messages safely via voice. All messages and location echo’s are set by default to private.

    We are also launching a consumer safety connection to amber alerts, earthquake, traffic alerts, and weather alerts in the system and working with a leading expert on road rage to develop product features that diffuse road tension.

    In our next release, we have a profanity filter, speak-and-listen 2.0, among many other safety features.

    Ultimately the way to make the world safer is through crowdsourced accountability and transparency. Through our nationwide “call any car” phone number 8585512867, it is now possible to call this number and leave messages for any car at BUMP, so it is, indeed, a sort of “how-am-i-driving” for the entire country, but there are millions of other safety and commercial uses, as well – it uses speech recognition and is hands free.

    We’re just one of the companies in the space, and perhaps the first one you heard of – there are close to 20 other companies currently doing license plate messaging across the country – check them out (one launches every month). At BUMP however, we want to be the company to do this the right way, the safe way, and to democratize your relationship with your vehicle and your location echo.

    I sincerely want to listen and address our users concerns and change the product in every way possible to make it safe. Let me know your thoughts and I will respond to you personally. Contact me via our home page.

    Mitch Thrower, CEO, BUMP .com

    • Chri Crum

      Thanks for chiming in. The road rage efforts sound interesting.

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