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Bonanzle Buys 1000 Markets, Becomes Bonanza

Bonanzle Makes Move to Get Even Bigger

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E-Commerce site Bonanzle, which is often touted as an alternative to eBay, has acquired artisan merchandise site 1000 Markets, and changed its name to Bonanza. The combined company, which will take aim at sites like Etsy, is located at Bonanza.com, with a new design. 

"We think this is an amazing triple play," says Bonanza CEO Bill Harding. "First, we’re adding the tremendous stores and shoppers of 1000 Markets to our family. Second, we’re bringing a dynamic new design to the site that makes it even easier to list and buy the kind of delightful and unique merchandise both companies have always been known for. And third, we’re branding it with a household word that not only speaks to the bounty of opportunities to be found, but is also easier to remember and spell."

Bonanza certainly has a better ring to it. 

Bonanzle becomes Bonanza

"This is an excellent match for our merchants and our growing audience of buyers," he says. "Both companies emphasize fun and easy shopping for unique products, and the merchants at 1000 Markets are known for the quality of their work and passionate commitment to customer service — traits that we admire and support."

"We are delighted to join forces with Bonanza, one of the leaders in the field," says 1000 Markets CEO Matthew Trifiro. "This will bring our distinctive and passionate merchants the power of Bonanza’s infrastructure and traffic. We believe that this combination will create one of the strongest players in social commerce."

Bonanza started enabling users to log in with Facebook and Google accounts back in June. As noted then, this could go a long way in increasing usage. 

In April, the company received a million dollar round of funding to improve its service. 1000 Markets raised $500,000 last year. Financial terms of the acquisition were not disclosed.

1000 Markets’ inventory of about 100,000 items will be blended into Bonanza’s inventory over the next month. 

Bonanzle Buys 1000 Markets, Becomes Bonanza
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  • http://www.ccss.us Dianne Ulery

    I’ve been selling on (bonanzle) BONANZA for over a year now. This site has all the bells and whistles you are looking for in a very Social/Buying/Selling online site. Live Chat in each booth, Interactive Forums with help whenever you need it (day or night), Great Members who are all working to make the best Bonanza marketplace for everyone.

    I feel the Name Change to Bonanza is just one small part of the Forward Looking management of this Seattle based company. This site is only getting better and bigger. Come by and see what all the talk is about. Bonanza: Find Everything But The Ordinary
    Dianne Ulery

  • Catherine

    Now buyers can find the site without fumbling on the keyboard , Bonanza vs. Bonanzle .
    I expect traffic to improve significantly.
    The addition of the 1000 Markets seller base is also a definite asset.
    We are happy to call it home, whatever the name.
    http://www.bonanza.com/cathnwilliamsbooks

  • GR

    Most of the folks who were members at 1000Markets chose to join because it was a juried site which only allowed high quality art and fine craft. Bonanza is far from juried. It’s hard to imagine how Bonanza thought it could just “purchase” a group of artist and assume that they could be “herded on over into it’s corral”.

    I understand takeovers, but this was a poor choice. Maybe somebody at Bonanza was obligated in ways we may never know.

    Whatever…It’s their business, right?

    • Redeye

      Then start another one and set up your own. Make it what you think you deserve. Times change, there are buy outs, make a site you and your kind can be a part of exclusively.
      Bonanza has some quality artists on its site, and many other assorted arts. Its what makes Bonanza what it is, A Great Place To Be!

      • http://www.groovepress.com Groove Press

        1000k refugees- Groove Press – A Global Online Market Place… Shop, Sell, Share, Socialize. Browse Handmade Unique Gifts, vintage, art and craft supplies jewelry, fine art, music, digital media and more! … When you shop at Groove Press, you’re supporting individual artisans around the world… Online Artisans Shops coming fall 2010….

        Stay uptpdate on facebook
        http://www.facebook.com/GroovePress

        Blog http://www.groovepressblog.com

  • Guest

    Watch Out!! As a seller on Bonanza since 2009 I had my first dispute over a delivered item. This site will not support their sellers even when the seller is in the right. Be prepared to get ripped off. The buyer damaged the item and Bonanza wants us to refund the buyers money. Bonanza put a value on the item using EBay for a totally different item and wanted us to refund the customer while the customer keeps the item. I was excited about this site when I opened my booth – but a year and a half later having sold two items and now be asked to refund a scheming buyers money I am leaving and will gladly never look back. SELLERS BEWARE!!!

  • Carlos Ponce

    I’ve noticed ever since the merger, Ebay has also been changing. They no longer charge insertion fees and are focusing more on customer service. If Bonanza gets more exposure, they might compete with Ebay at an equal level…or Ebay might buy out Bonanza.