Blogging vs. Twitter: It Shouldn’t Be About the Format

Newsflash: Twitter Isn't Necessarily a Blog Replacement

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[ Social Media]

In case you were wondering, Twitter is not killing blogging. No matter how many times this is said, there is still this notion out there that blogs aren’t needed when you can simply express what you’re feeling to the audience who is interested through Twitter (or Facebook or other social networks). The fact of the matter is, yes – you can do this with Twitter or Facebook, but blogs exist just the same, and the blogs and social networks frequently complement one another.

Social networks drive traffic to blogs. Blogs drive followers to social profiles. If a reader is interested enough to read your blog on a regular basis, there is a good chance they are interested enough to follow you on Twitter, and likewise if they care enough to follow you on Twitter, they may be interested in what you have to say on your blog.

Scott RosenbergAt SXSW recently Scott Rosenberg, author of Say Everything: How Blogging Began, What It’s Becoming, and Why It Matters said when he told people he was writing about the history of blogging, he got two very different responses. One was along the lines of "Blogging is dead. Why do you want to write about that?" The other was more like, "A history of blogging? How can you write a history of it when it is still so new?" Rosenberg’s anecdote represents the diversity of perspectives around blogging.

Another perspective is that blogs and Twitter are like different kinds of paper. Asking, "Should I use a blog or use Twitter?" is like asking "What kind of paper should I use in my book?" said tech blogger Josh Fruhlinger on that same panel, who also made the most reasonable point on the subject: the idea that that there’s someone out there thinking, ‘should I be a blogger or a Twitterer or a Facebooker’ "makes me cranky," he said. In other words, don’t focus on the format rather than the content. 

Guy Gonzalez of F+W Media made another great point: "Anyone who thinks Twitter is a substitute for a blog probably wasn’t a good blogger to begin with."

Last year, we looked at some polls that ProBlogger’s Darren Rowse conducted, finding that more people preferred to have more blog readers, as opposed to more Twitter followers. Granted, Twitter use has grown significantly since then, but I don’t know that the outcome would be much different now. A lot of bloggers are using Twitter simply to drive traffic to their blog posts.

As WebProNews recently discussed with Google’s Matt Cutts, people often seem to be fixated on the idea that some new service or technology always has to kill another service or technology, and in most cases, it just doesn’t happen that way. Blogging vs. Twitter has been debated for several years now. They’re both still living together in harmony.

Blogging vs. Twitter: It Shouldn’t Be About the Format
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  • http://www.yournetbizwealthcreation.com YourNetBiz coaching

    I absolutely agree – I love blogging, and use Twitter just to drive traffic to my blog. After all, what can you possibly say in 140 characters?

    Ana/What is YourNetBiz

  • http://www.blogbloke.com/ BLOGBloke

    Um, maybe so but all one has to do is look at the growth stats and clearly blogging is the loser, especially considering the trend that newbies are choosing pseudo-blogging services like Facebook. Of course real blogs will always be the choice for quality content, but when Google now gives better SERPs rank to Twitter one can only wonder what the long-term will bring .. and it doesn’t look good.

  • Amity

    Tweets are better than blogging because it takes less time to tweet and feelings are shared in least words possible. Few people have time to waste on writing a 2000word blog daily. Tweets are short n sweet, takes less time to write and are easy on readers.

  • http://www.skimlinks.com SkimlinksJenny

    I agree that blogging and Twitter are not rivals but rather partners. There is still a high demand and appreciation out there for quality insightful content that cannot come from a Tweet alone; but, a Tweet can help promote that content and reach a greater audience. Growth stats for Facebook and Twitter only prove that the audience for bloggers to reach is increasing. They can both reach followers who may have never thought of reading their blog initially, and update their regular followers on new posts and updates. Facebook and Twitter are ideal avenues of self-promotion and can only be used to an advantage by a blogger.

  • http://wieldtheweb.com Michael

    Good riddance to those newbies choosing twitter over blogging. Those people probably didnt have anything worth saying anyway. Chances are they would have been like 95% of people blogging about absolutely nothing other than what their cat coughed up that day. Leave the blogging to the pros that can generate real content of value to people other then himself or his cat.

  • http://www.maxpalma.com Max

    I’m confused on exactly what the topic is about. If this is about blogging for money – or in other words writing on a topic that you enjoy and make money doing it… well then what does Twitter or Facebook have to do with that? I enjoy writing about topics that I understand and enjoy – but I also make some money from it. It pays for some blogging expenses (hosting, computer). Someone please tell me how you are making money on Twitter?

  • http://www.plantinhamilton.com Website Registration

    I blog, and I tweet at the same time.

    As long as I reach my target audience, I am good.

    I trully agree that more posts mean more doorways for your website, but sometimes it’s a little time consuming though.

    Eitherway, I think it will be best if you outsource all your work, and then focus yourself on things that’s matter the most, like bringing traffics, and the money…

  • http://www.striking-13.com Sharon Peterson

    This whole debate over social media vs. blogging sounds like a forced choice between apples OR oranges. Or, between short stories OR novels. You mean we can’t have both?

    Like the fruit and literary choices above, there is some overlap among the formats, but they each serve different purposes. A writer can use all three to boost their online or printed work.

    Blogs provide an opportunity to create and read in-depth content. Facebook pages allow authors to share snippets of their content, or shorter works. Twitter is great for posting quick, up-to-the-nanosecond news, or quick links to articles in the other two formats.

    New formats will come and, in the process, some old ones will die. But hopefully there will always be room for all three levels of length and depth.

  • http://katlupesblog.blogspot.com/ katlupe

    Twitter, Facebook and blogging are all completely different. If someone thinks sending short messages is all they need, that is fine. But if you are a writer and have information to share with others than blogging really fits your purpose. Some people are not writers and don’t do well in the blogging world. Some people become writers through blogging though.

    Facebook is more for networking and connecting with friends, family, other businesses, whatever you are interested in. Why do they have to be compared to each other?

    Through blogging I have met some people who are fast becoming very close friends even though we have never met in person. There are communities for bloggers to share and encourage each other, like RedheadRiter community on The Blog Frog. A closer group of friends who have never been in the same room, you’d never find! There is a lot more to blogging than a short sweet message that hardly anyone reads!

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