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Blekko Already Powers Search on Topix After Just Six Months of Existence

Local news site sees value in curated search results

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Blekko Already Powers Search on Topix After Just Six Months of Existence
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Blekko announced that it will begin powering the search functionality on local news aggregation site Topix, calling it “an unprecedented partnership for a search engine not yet six months old.”

That Topix is turning to such a young search engine to power its entire site search, particularly as competition grows in the local content space, is certainly a ringing endorsement. As Google has proven, search is an incredibly important tool for news consumption. That said, it is worth noting that Blekko CEO Rich Skrenta is the former CEO/co-founder of Topix.

“It is rather unprecedented for a search start up to be able to power search on a site of scope and scale as Topix,” said Skrenta. “We have a long history of collaboration and camaraderie with the Topix team so it’s a thrill to be working together again in bringing a new search experience to Topix users.”

Watch our recent interview with Skrenta:

“We truly believe that curated search is the future of the Web and we’re proud to bring that experience directly to Topix pages and directly to our users,” said Topix CEO Chris Tolles. “The team at blekko knows our users and our content extremely well and this background will help in delivering a very powerful search experience to our users.”

The curation Tolles speaks of would be the slashtags Blekko users create to curate sets of search results organized around specific topics. According to Blekko, users have created over 110,000 slashtags since the search engine’s launch.

Topix currently has over 360,000 edited news pages featuring content from over 50,000 sources made up of newspapers, blogs, radio and TV stations, government, magazines, and corporate information sites.

Blekko Already Powers Search on Topix After Just Six Months of Existence
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  • Jack

    It should also be noted that Topix does not require registration of users and does very little moderating of its forums meaning this search engine will be another way for being bullied on that horrible site to have their name easily found on a search engine, destroying their reputation even further.

  • http://vancouveresl.net JadeDragon

    I just spent a little time on Topix and all I can say is WOW. I did not see any of the cyber bullying yet but I can see where it would be easy. What a wild west website.

  • Thomas

    Topix is absolutely the most disgusting website on the internet. It is just one brutal attack after another. I agree with another poster it is so unfathomable not to require registration. Topix claimed on the Today Show they were going to make changes to clean things up, instead it has gotten even worse.

  • Chris

    How can Blekko agree to serve as the search engine for Topix when their forums violate Blekko’s TOS?

    Because Chris Tolles and Skrenta are business associates in bed together?

    http://www.change.org/petitions/boycott-the-advertisers-on-topix-com-let-them-know-you-will-no-longer-do-business-with-them

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