Bing’s New SEO Tags Let You Tell Them Exactly Where You Should Rank (April Fools’)

    April 1, 2013
    Josh Wolford
    Comments are off for this post.

Attention SEOs: Bing is finally rewarding you for all your hard work. Starting today, new Bing SEO tags let you tell Bing exactly where your page should rank. Easy as that.

The new SEO tags cut out the middleman and let you insert a couple of tags into your page code that direct Bing as to where to place you on results pages. There are two new tags, “set to position” and “must be before.”

<link rel=”SEO” query=”weather” set_to_position=”2″ />

<link rel=”SEO” must_be_before=”*.mycompetitor.com/*” />

Now you can make sure that your page always ranks on spot ahead of your competitor’s page. It’s so easy!

Along the way, some SEOs abused the systems to try to game the results. Back and forth for years, the engines and so-called “black hat” SEOs have waged a behind-the-scenes battle to position content on the Search Results pages. It’s pretty easy for the engine to win this battle in the long run, though, as we own the pages.

As time has progressed, we’ve been able to tackle spamming issues at many levels. In most cases today, most websites follow the known best practices and simply do the right thing. They’re too busy running a business to try trickery to rank better, trusting we will sort the rankings properly. And now it’s time to reward that trust and your hard work.

For a year, you’ll only be able to use one “must_be_before” tag, so choose wisely. Bing says that next April 1st, they’ll give you 50!

“To ensure compliance with this request, should you insert more than one “must_be_before” tag this year, we’ll simply contact your host and arrange for the server hosting your site to be put into a low-earth orbit for the following 365 days.”


For more April Fools’ Day prank fun, check here.

  • http://marketingbyweb.co.uk Eilidh MacRae

    Haha brilliant post! Thanks for sharing this!

  • http://www.rankwatch.com Rank Watch

    Good prank this by Bing but kind of unbelievable right from the time it was seen. Google’s Google Nose this year was kind of believable with Google posting a link to that on their home page as well. Even Google’s “Gmail blue” last year had a serious video which confused lot of us and eventually were made to believe.