Bing’s Market Share Jumps Again

If the people behind Bing happened to make gaining market share a New Year’s resolution, they got off to a great start. Experian Hitwise released new stats this morning, and the firm found that Bing’s market share increased by a significant amount between December and January.

Bing’s market share rose from 10.60 percent in December to 12.81 percent in January, according to Experian Hitwise. That makes for a month-over-month gain of 20.85 percent, which is quite remarkable.

Bing didn’t just steal users away from its partner Yahoo, either (although Yahoo did experience a loss). Industry leader Google, which tends to either hold steady or increase its dominance, saw its market share drop from 69.67 percent to 67.95 percent on a month-over-month basis.

The popularity of the Bing-Yahoo combo as a whole increased a fair amount (6.48 percent), then, which is good news for a lot of people. Carol Bartz, in particular, could arguably use a win.

The interesting thing will be whether Bing continues to make this sort of progress following the whole "stolen results" brouhaha. It might have hurt the search engine’s image, or, just maybe, it might cause more people to give Bing a try.

Stay tuned, and we’ll be sure to relay the February data as soon as it becomes available.

There are 8 Comments. Add Yours.

Henk
February 8, 2011 at 2:11 pm

Google is extremely arrogant, I hope more people will see that now…
Guest
February 8, 2011 at 3:40 pm

Great news! This news must have Google really worried. I don’t support Google anymore, I don’t trust Google anymore and search results are a joke (favoritism of their own properties). Go Bing!
Jimmy Jones
February 10, 2011 at 11:59 am

@ Henk ….. so true. They remind me of Coca Cola executives I used to deal with years ago….totally arrogant and think they can’t be toppled.

Burn Google, burn !!!! Down with Evil!!!
JT
February 10, 2011 at 4:43 pm

Well that is great news and let us all hope the all the other SE’s follow suit.

J
Guest
February 10, 2011 at 5:26 pm

It should be interesting. I don’t think google will lie down for it.
Guest
February 12, 2011 at 10:22 pm

I am sure I’m not the only one noticing that Google’s search results are becoming more and more useless.
It is mind-boggling to me how many irrelevant and outdated results are increasingly popping up with Google searches…
And suspicions of favoritism are not helping (they make perfect sense though: Google is dependent on their search engine for profits, so they must optimize results in their favor to sustain their revenue – and share price…). Their management knows this problem, which is why they are branching into other areas (mobile phones, apps, etc), but here the problem is that they MUST compete with other companies.
Has anyone ever tried dealing with Google? About 1 year ago I set up an advertising campaign for a website. I have never encountered a company with such blatant and arrogant disregard for their customers. Communication was by e-mail only, I NEVER received any answers to my questions (all were canned and useless responses – just like their search results), and there is NEVER any contact person. I simply gave up dealing with them.
With Bing I was contacted by their customer service as soon as I opened an account, I received appropriate responses to any questions I had, and I even was able to contact an account rep by phone (wow!).
Guess which company has a better chance of retaining customers…? Google’s strength WAS its sheer market dominance, but that is finally starting to crack.
Bing is currently the better choice – and as long as they are they will continue to chip away at Google’s market share.
Guest
February 13, 2011 at 4:52 am

I use both bing and Google. Bing is new i use it some times. but still i use google since i have been using it for long.
Guest
February 21, 2011 at 7:50 am

Bing it. …yes! I’m am happy with it. It works great for me. ..overtime I must as it improved alot, I mean alot. …at time I get better results on Bing than anywhere else.