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Bing’s “Bing It On” Challenge Gets A Holiday Touch

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Last week, Bing got the Internet’s attention with its latest campaign against Google: the “Don’t Get Scroogled” campaign. This, of course, followed the Bing It On campaign launched earlier this year, which encourages people to engage in a blind taste test, comparing Google and Bing results.

Now, Bing has launched the “Bing It On Holiday Search Challenge“. It’s pretty much the Bing It On challenge, but it has been dressed up for the holidays, and gives people the chance to win a “Microsoft Box of Awesome” (Windows Phone 8, Xbox 360 with Kinect, Windows 8 device) or a $10,000 paid trip to any place in the U.S.

Bing It On Holiday Challenge

“Launched earlier in the Fall, the Bing It On Challenge is an online tool that makes it easy for you to compare Bing and Google’s web search results,” Bing says in a blog post. “The challenge is simple – within the tool you search for five search queries of your choice and compare unbranded web search results from Bing and Google side-by-side. For each search result, you choose a winner, or declare it a ‘draw’. After you complete your five search queries and vote for each one, we show you the final score. You can then share the Bing It On Challenge with others via Facebook, Twitter, or Google+.”

For the holiday challenge, Bing suggests searching for things like “how to make homemade eggnog” or “ice skating rink”.

Rules for the contest can be found here.

Bing’s “Bing It On” Challenge Gets A Holiday Touch
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  • Oz

    I did the Bing It On challenge, searching for “normal” stuff (such as books, authors, TV shows, holiday destinations, etc, rather than SEO and similar) and it turned out only once that I preferred Bing’s results. It was close sometimes, though. Sadly, I can’t access it any more from the UK (unless I use a US VPN). It’s a shame as it would be interesting to compare them after each Google update!

  • Jim

    I tried the challenge and I was surprised, I chose Bing 4 times out of 5. I really like how Bing does the captions of the web results.

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