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Bing, Yahoo Nibble At Google

ComScore data points to unusual gains and losses in March

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March was an interesting month for the search market, according to new statistics from comScore.  Not so interesting that Google isn’t still on top by a huge margin, of course, but interesting insofar as the search giant lost a bit of market share, even as Bing and Yahoo improved their standing.

Let’s start with Google’s story.  In February, comScore puts its market share at 65.5 percent.  That declined to 65.1 percent in March, which is a moderately unusual turn of events.

Bing logoAs for how Bing did, it’s still Microsoft’s little search-engine-that-could, achieving its tenth straight month of gains.  Not huge gains, perhaps – its market share just moved from 11.5 percent to 11.7 percent between February and March – but the streak remains impressive, and even the tiniest numbers add up over time.

Then there’s Yahoo’s tale to consider.  Unfortunately for Carol Bartz, the company’s standing had dropped each of the previous 13 months.  However, moving from February to March, comScore recorded a 0.1 percent gain, nudging Yahoo from 16.8 percent to 16.9 percent.

So it was definitely an interesting month, as these things go.  And Bing and Yahoo, at least, are no doubt hoping April turns out to be just as unusual.

Bing, Yahoo Nibble At Google
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  • http://www.pcprogrammer.no PC Programmer

    I really like the way Bing is changing. Bing is starting to give more precisely results compare to what they used to. When it comes to Yahoo, I still hate that they very often give poor results when you search in non English languages.

  • http://www.realtydreammakers.com Byron

    My site has gotten more traffic from Bing than I’ve ever had from them. I am pretty sure they will continue to grow with all the marketing they are putting behind it.

  • http://dxnlanka.webs.com/sitemap.htm Farhan Fawzer

    I was amazed by how quick Bing was in indexing my site and allowing me to control a sub domain site with no hassle at all. Im sure Bing will out weigh some of the leading search engines pretty soon.

  • http://upsearch.co.uk Tony Meehan

    These figures relate to the US market only. Amazingly, here in the UK Google has a 90% market share, with Yahoo and Bing 5% and 3% respectively. The increasing sophistication of searchers and key phrases used, will in our view play into the hands of Google, whilst Bing and Yahoo try to customize results. Fine for the unsophisticated, but the success of Google has and always will be simplicity and relevance without prejudice and tricks. Add to that Google’s lightning indexing of social media and the immediacy of topical information and there’s no contest for a long time to come. UK SEO Companies have no issue with focus!

  • http://www.signature.eu.com Steve @ web dev kent

    YES Bing is evolving, but BING just doesn’t have the fan base/ market share of the search market. Google would really have to p*ss everyone off if BING are to get a shot.