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Bing, Yahoo Increase Market Share Again In February

Experian Hitwise data shows Google's lead shrinking

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Although the effect’s reminiscent of what dental tools would do to a gigantic block of marble, Bing and Yahoo continue to chip away at Google’s lead in the search market, according to new data from Experian Hitwise.  The two companies’ combined market share increased 3.79 percent on a month-over-month basis.

That gave Bing and Yahoo a share of 28.48 percent in February, up from 27.44 percent in January.  Google’s market share, meanwhile, slipped from 67.95 percent to 66.69 percent, a relative decrease of 1.85 percent.

So again, Bing and Yahoo aren’t ready to dethrone Google.  But their progress is hard to deny.  Their market shares have been climbing for several months now, and as the table below shows, Bing isn’t just cannibalizing Yahoo’s user base.

What’s more, Experian Hitwise said in a statement, “Yahoo! Search and Bing achieved the highest success rates in February 2011.  This means that for both search engines, more than 81 percent of searches executed resulted in a visit to a Website.  Google achieved a success rate of 66 percent.”

Finally – although it’s hard to say what this will achieve – we’ll point out that Internet Explorer 9 is supposed to grant users access to certain advanced features on Bing, and the search engine’s market share could increase some more as a result.

Stay tuned, and we’ll be sure to report on the March numbers as soon as they’re available.

Bing, Yahoo Increase Market Share Again In February


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  • Good

    That’s great news! I’m sick of Google. They just killed my site’s rankings. A site with genuine, original content I’ve been writing everyday for years now.

  • http://mvpvideos.com mvpvideos

    My site has been killed off for years due to a ranking algorithm. Thanks Google. However I have noticed that after years, my site has a page in the top 10 (finally). I don’t know if it’s because I just changed hosts though. Note this though Google. Bing ranks me as #1. That’s where I used to be with Google. Please get on the ball. Real businesses are being affected.

  • henk

    Very good. The arrogance of Google is taking its toll. As a webmaster I had many fights with Google about my content, as if they decide what visitors want to see… dropping in and out of Google’s sandbox like a yoyo, terrible. I hope Bing and Yahoo! will continue their growth.

  • itsnice

    It’s nice that there are alternatives to Google. I was getting tired of Google this and Google that. My site ranks highest on Bing, followed by Yahoo. On Google it is not ranking well at all. I’m stopping using Google ads; will try Microsoft AdCenter instead.

    So long Google.

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