Bing Takes #2 Spot in Search, Even Without Yahoo’s Help

Nielsen Reports Search Market Share Numbers for August

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Nielsen shared some new search market findings, indicating that Bing has overtaken Yahoo as the number two search engine in the U.S. for the first time. That’s MSN/Windows Live/Bing, to be more precise, which holds 13.9% of the market (as of August), according to the firm.

Yahoo holds a 13.1% share, a decline from 14.6% in July. Google saw little change, but accounted for 65% of all U.S. searches. 

The numbers do not take into account the Search Alliance between Microsoft and Yahoo, as Bing started officially powering Yahoo searches on August 24. Nielsen says, "If we combined Bing-powered search in August pro-forma, it would represent a 26% share of search."

August Search Market Share according to Nielsen

"In terms of a year-over-year comparison, Google has seen little change in its share of search while Yahoo! has seen a small but steady decline, going from a 16.0% share to 13.1% (a delta drop of 2.9% or a relative drop of 18%)," the firm says. "MSN/Windows Live/Bing’s share has grown from 10.7% in August 2009 to 13.9% (a delta increase of 3.2% or a relative increase of 30%)."

Clearly, good things are happening for Bing, and with the Search Alliance firmly in place in the U.S. and Canada, with the international transition on the way, Bing’s numbers will be doing quite well going forward. Of course they still have a search partnership with Facebook and Windows Phone 7 sales to look forward to as well.

Bing Takes #2 Spot in Search, Even Without Yahoo’s Help
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  • Guest

    So the tag team is starting to work. Not bad, not bad. G’s stock is down on these news I guess.

  • http://www.michael-martinez.com/ Michael Martinez

    It’s too early to know if Bing has grabbed the second slot but they were headed that way before the merger of services.

    What remains to be seen is whether Yahoo! can hang on to any significant search market share. Theirs would be the first search brand to do so after abandoning search technology development.

    Historically, search brands disappear after major changes like this.

  • http://www.softwareforpc.net fabia76

    watch out google ,bing has done well w/ search its very clean and eye appealing.

  • Deke

    Nobody really believes that Yahoo lost some six percent in two months, do they? C’mon folks.

    What not being reported is the shift of traffic INTENTIONALLY shifted to Bing. The whole domain parking market shifted to Bing’s platform, so that was A LOT of traffic not being counted, and why there was such a sudden shift in the last two months.

  • http://travelerspoint.blogspot.com Trevalers Point

    Its good to see that Bingo is becoming more popular among people but Google is best.

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