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Bing Makes Out Well In Search Spend Report

Efficient Frontier documents past gains, forecasts further growth

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A little bit of data from the Efficient Frontier Q4 2009 Search Engine Performance Report has been made available, and it’s completely un-shocking in that it shows search marketers are still more than happy to spend their money with Google.  The interesting thing, though, is that Bing seems to have gained a little ground on the search giant.

To give credit where it’s due: Nathania Johnson is the one who got an early look at Efficient Frontier’s report (which is supposed to be released tomorrow).  It’s thanks to her, then, that we know Google’s market share in terms of search advertising spending fell 1.0 percent on a year-over-year basis to 74.5 percent.

Meanwhile, Yahoo’s share stayed steady (at 20.4 percent), and Bing’s increased by 1.0 percent (to 5.1 percent).

From Microsoft’s perspective, that represents a move in the right direction, at least.  And it’s interesting, too, that Bing managed to draw revenue away from Google instead of its partner-to-be in Sunnyvale.

As for the future, Johnson wrote, "Bing is expected to grow 30% in 2010, giving them a 6-7% share of paid clicks."  The outlook for the whole industry seems fairly bright, too, given that she stated, "SEM spend will grow 15-20% in 2010."

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Bing Makes Out Well In Search Spend Report
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