Bing Changes Could Attract More Users, More SEO Focus

Reasons Bing is Becoming a Bigger Player

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As we talked about in a recent WPN article, it’s time to start taking your Bing optimization seriously if you haven’t been already. For one, Bing will soon power Yahoo search. For two, Bing deliver’s Facebook’s web search results, while Facebook is giving people more reasons to search with them.

Bing is making changes of its own. It’s been a very big week for the search engine (or "decision engine") if you will. It’s up to you to decide if any of these changes will have a direct effect on you, but some of them may attract more users in general, and if nothing else, that gives you even more of a reason to give Bing a fair amount of your focus.

Do you intend to increase the effort you put into Bing optimization? Let us know.

Bing has made some design changes and added a bunch of new features. For starters, the quick tabs have moved from the left pane to the just below the search box.

"Secondly, you will see a new design aesthetic applied to Bing," says Bing Corporate VP Brian MacDonald. "We have tried to bring you an experience grounded in clear readable typography that helps you find your way and organize information. With the new design the rich content in Bing really stands out from pages that are clean, light, open and fast. Result pages are not presented in a one-size-fits-all-layout – instead, Bing results pages are richly and visually organized, making the whole search experience feel dynamic and alive."

What do you think of this new Bing? Is it a step in the right direction? Share your thoughts here.

Bing's New Design

Bing has launched some new entertainment features for music, games, TV, and movies. In addition to an entertainment hub at bing.com/entertainment, users can now find richer search results in these categories.

"76 percent of people use search to help find and navigate their entertainment options online, but only 10 percent say they have a trusted place to go," says Bing Senior VP Yusuf Mehdi. "So we see a great opportunity to help customers make important entertainment decisions — from deciding what movie to buy or see, which TV shows to watch online or on your TV, what music to listen to, how to find and safely play your favorite casual games – Bing is making a first step today to help make entertainment on the web easy and fun, so you spend less time searching for entertainment and more time doing the stuff you love."

Bing is now putting lyrics to songs on the search results page, as well as full length streaming of over 5 million songs (in partnership with Microsoft’s Zune branch). Users can stream any of these songs once at their full length. After that, the song will allow for a 30-second preview. Of course users are given the option to buy songs from Zune, iTunes, or Amazon.

Bing's new Music offerings

Bing is now providing info on over 35,000 games, including reviews, cheats, and walkthroughs. In addition to that, Bing is offering about 100 games that can be played right from Bing.

"Just Search, Click. Play . So you can now search for your favorite casual game, and with one click, be playing the game," says Mehdi. "This is cool for a couple of reasons. First, it’s easy. Second, hosting the games inline means you can be sure they are actually games and not malware. Finally, the Microsoft Games team included some fun social features that allow you to actually invite friends from your social network to play with you right from the game."

Bing is now offering thousands of episodes from over 1,500 shows (including some HD). They also provide guide information.

Bing has also enhanced its search experience around categories like autos, finance, and movies, and health is reportedly getting an overhaul as well.

Bing has posted a closer look at some more new features including Bing News, Bing Finance, Combined Flight Answers, Auto Suggest, and Visual Search here, and here’s even more specifically on Finance. Here’s a closer look at new Shopping features.

Bing is also available as a default search option on the new iPhone, and Microsoft has been heavily encouraging users to switch to it. That could be another factor in increased Bing usage. Here are some more reasons the future looks bright for Bing.

Are Bing’s changes an improvement? Tell us what you think.

Bing Changes Could Attract More Users, More SEO Focus
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  • JohnCz

    My favorite change is the relocation of the answer bar…much more intuitive and useful. Next most useful feature is music search & playback. My wife is always asking me to look up a song during a commercial break and I do not want to launch an app for that. Wikipedia is nicely integrated too. Overall, I think these folks are doing an outstanding job. I’ve been really impressed with the progress they have made with Mapping.

  • Guest

    I’m loving Bing more and more. That’s the only search engine I use since 3 months ago. Well I use Yahoo too but mainly Bing. Google is just a mess and I can’t find anything lately.

    • Chris Crum

      I suspect the free music streams will attract a great deal of attention, but Google there are a lot of expectations and rumors about music offerings from Google as well.

  • http://www.usemeplz.com rapidshare search

    for shore bing is the one of best search engines, but I think to search free music downloads you can also use something like for example http://www.usemeplz.com , bet you’ll find it very useful. You just have to type the name of the file you need and press “enter” and thats all.

  • Chris54

    Switch to Bing………..Nope

    Goggle does what google does with search just fine – nice and simple.
    Products that depend on a constant stream of new features have a way of becoming bloated – isn’t that the history of everything microsoft.

  • http://www.ukcommercial-finance.com Guest

    Better the devil you know than the devil you dont,so why switch ?

  • Guest

    Only an idiot would depend on bing to make their decisions for them. It is kinda like asking a con artist from Libya what bank account to put your money in. I can not believe anyone even uses this service.

  • http://www.book-appointment.com Eugene, Canada

    I make updates on website and Bing find then much faster then Google

  • http://www.asktimhenderson.com Tim Henderson

    I Like the new changes, and believe they will persuade a lot of users to stay with Bing.

    However for me to switch from Google that will never happen, but having SE. competition makes everyone strive for the “new and improved”.

    We all benefit with more productive – user friendly SE’s.


  • http://writingservicebay.com writing service

    It will be very good if Google get a real competator for search engine. Google is usually very relaxed in responding to customers queries due to dominance just like PayPal. If bing would get a seizable share, this would help reduce dominance abuse. The new features are a great welcome.

  • http://losing-fat-fast.com Ziah

    For those people with pages positioned in Bing, it’s going to mean a lot more traffic to your websites when it merges with Yahoo search. I just can’t imagine anyone not wanting to take advantage of this. I have been focusing on Bing/Yahoo because it’s easier to get ranked, and I don’t have to worry about my pages ending up in the Google “sandbox”. It’s a fact that Google seems to hate affiliates and is making life tougher on them each day. I’ll take the traffic that no one else seems to want. Yesterday, one of my new sites had 100 unique visits and that equaled 10 sales and $210. I also think that people are starting to take a serious look at using the “decision engine” instead of Google. I have heard lots more good about it than bad. So the smart thing to do….is go with it. I’m optimizing all my websites for Bing/Yahoo search.

  • Guest

    I have tried to get into Bing for 2 months with no success. I have top positions in Google and Yahoo for several keyword phrases that have really helped my business, but NOTHING in Bing. I can’t believe that it will be powering Yahoo! search results – talk about a mess – Google at least works most of the time!

    Seriously – try doing a search for computer repair in phoenix on Bing. All that comes up is a bunch of directories! If I wanted a directory I would just go to the directory. I expect a search engine to point me in the right direction, not send me in circles. Now try the same search on Yahoo! and Google – there is no comparison. By the way, my website is http://www.mobiletechcomputerrepair.com

  • http://www.aboutcivil.com Civil Engineer

    Hi, I run a website about civil engineering and till now only optimized my site for google, but now I am thinking seriously for Bing optimization, Whatever, Future is of Bing

  • Hank

    Some of these responses are too funny. Like the person that says the only search engine they have used for the last three months is Bing, oh, and yahoo… lol.

    Bing is a turd. I won’t even consider worrying about Bing until either it is not owned by microcrap or it owns google.

  • http://spynuts.com spyguy

    We’ve tried Bing, we’ve also tried selling on the ‘Bing’ shoppers market, it’s my opinion,
    they both are not worth a… well you know.

    People use Google & Yahoo, thats all there is to it, the masses that is, so in my opinion, Bing
    may be good for a few, but for us and most others, NO.



  • http://www.normandie-chambres.co.uk/ Phil in Normandy B&B

    This has to be a joke. Bing results are so flaky and subject to random factors, they are hilarious!

    Anyone who uses Bing is an idiot.

    BING = Blindingly Inaccurate, Now Google

  • http://smgdesign.net/index.php Gueststugod

    After submitting my main website to bing for the umpteenth time i have more or less given up on it.
    I would not mind if it was full of porn and adverts , but it is not. If you can not get educational websites listed why bother

  • http://nickstasmadproductions.spreadshirt.co.uk Nick W

    I like Bing, as I get different results to Google, plus you can preview videos before clicking on them : Bing is going to be BIG! try it : you’ll see what I mean :-)

  • http://www.dirtworks.net John Meshna

    Bing is much improved. The best improvement from and advertisers point of view is they finally lifted the browser requirement. Used to be if you didn’t use IE it either worked poorly or not at all.
    If they want to put up a good challenge to Google all they have to do is have good customer service, including not burying their phone number deep in the support area and actually answering the questions you have instead of cutting and pasting from a menu without even reading your copy before answering.
    I’m not a fan of Microsoft but having a other dominant search engine would be good. Force google to stop being so complacent.

  • http://lakecountyindianalawyer.com Voyle Glover

    For the time being, I’ll use both. Google has a huge margin over Bing in a lot of the “accessories” area. I think if Bing started thinking outside the box, they’d realize that Google is finally vulnerable in a lot of areas (some of the advertisers are starting to bolt, for example) and would start to exploit that. In the meantime, Google is and will continue to dominate the search arena, probably for another decade, if not longer.

  • Cpt. Spaulding

    My site is getting more traffic from Bing and Yahoo than from Google. Google has 90% of my site pages in the supplement pile. Google lately is not bringing much visitors to my site and the ones I get are not targeted ones. For example, there is no word for “Porn” on my site at all, yet I have a ton of entries in my logs for Porn this and porn that, sex this and that, cuckold this and that.

    Anyway, I’ve optimized for Bing and I’m getting decent traffic from Bing and Yahoo. By the way, people are starting to use the term Bing it.

  • Mar

    Bing will be the next Google. I hope the US follows too and launch an investigation into big G’s monopoly: http://online.wsj.com/article/SB10001424052748704188104575084062149453280.html

  • http://www.littlechinastore.com/ musementride

    I have been a Web Designer/SEO for 12 years and have spent many years of my work day looking at results in the Search Engines. I have been somewhat shocked the last few months at Google’s results and its clear that they have tweaked their way into oblivion. 90% of all giants eventually get so consumed with their own ego, they destroy themselves at the lure of the all mighty dollar. Google’s results are poor. Their “WEB” results, their “IMAGES” results are so weak now, I’m stunned that they allowed their once good search engine to fall to this quality. My business site Little China Store
    ( littlechinastore.com ) has all but vanished from their results and its a site over 300 pages. My personal site has vanished
    ( david-richards.us ) completely except its still in their index if I search for it directly. The also let big business dominate search results which has put small business at a disadvantage. Googles 10 year dominance will start to fade as Bing strives to be the “Fair” and balanced search engine and even Bings IMAGES search as improved to be better than Googles.

  • http://www.herbal-supplements-tricajus.com tricajus

    I normally use Google to do my research which my preferred SE. If I can’t find the results I want, next I’ll try Yahoo then lastly Bing.

  • http://www.franis.org Fran Engel

    …so I didn’t like that one bit. I’m still trying to get rid of the keylogger Trojan. Even with educated help to deal with the trojan, my delete key still adds dots instead of deleting from the right.

  • Guest

    It will look like Bing but the engine behind it is going to be Yahoo’s you have it backwards. Please try to get the facts correct. I normally like the articles but this one is completly off the mark.

    • Guest

      If we are going to make contradictory statements to the main article, perhaps we should cite a source or two?? I for one would be happy if you were right, but all articles I have read point to the Bing engine powering Yahoo! results…..what have you found?

  • http://morganservice.net Don Morgan

    I’m glad Bing is doing what they are to cut Google down a couple of notches. Google got to big for their britches. If you ever have to deal with them you will them arrogant as I did.

  • http://www.edenaudio.com Bjorgen Eatinger

    You would think that a person representing a company, writing an article no less, would learn to write correctly and at least use a spell checker. You need to learn how to write before you can WRITE ARTICLES!

  • http://www.top-business-cards.com V.R

    Google has better search results than Bing.

  • http://www.huntervalleyhampers.com.au/ Christmas Hampers

    Bing is a new frontier for me, the results are a bit random and unconnected with my google results, but I guess we best pay attention to them.

  • http://www.wsinetpower.com/ WSI Net Power

    Google results are more trusted than bing….

  • http://www.depot-king.com Louie

    I haven’t try to switch to Bing… but it seems good!

  • http://www.websitemarketing-tips.com Rob Brideson

    Although Bing looks similar in many ways to Google we may be forgiven for wondering which came first. But I would not slate Bing for following what has worked well in the past with regards to layout and presentation of results. The biggest thing for me is that there is finally a contender to equal, if not surpass the world’s “No.1 search engine”.

    I used Bing for the first time today and I have to say I am more than mildly impressed with the front page, especially when you can go direct to the type of results that you want to receive, be it words, music, film or images. The different areas are much more easily accessible but with one major drawback in my book. I can’t find the advanced search for images where I can define which images can be reused and which images can’t.

    Even without advanced search, the experience is a good one with well organised pages, clear layout and the front page is simply ornate with the option to look through past high definition and visually striking images.

    My next step will be to check out Bing’s webmaster tools and start optimising overtly for what is an up and coming search engine.

  • http://www.noobpreneur.com/ Noobpreneur


    I’ve written an article about why small business should benefit from Bing’s growth related to your article, and I think that small businesses need to take benefit from Bing more.

    I personally will try to rank my sites better on Bing. Let’s see where it goes…

  • http://www.herahair.com Hera Hair Products Limited

    Yes, I am glad to know that Bing is changing but I prefer to know how to do better for us.

    In fact, our website http://www.herahair.com has been good and Google have many pages of our website but I am very surprise that Bing and Yahoo has so little pages??? We have tried to supply better and enough content but different search engine has so different result. I wonder where is the problem???

  • http://www.PositronicDesign.com Positronic Design, The SEO Company

    We’re working on SEO for a number of big lingerie sites, and others, and have made Bing a priority, just under Google. Our clients have enjoyed significant increases in their Bing rankings and traffic, although the raw traffic numbers are still a tenth of Google.

  • http://www.watch-spartacus-blood-and-sand.com im spartacus

    This has to be a joke right

    i own 200 websites had all of them on page one of google many times and yahoo page one yet bing ranks most of them page 7,10 or no index at all,

    seriously bing is not that good yet

  • http://www.theexpertseocompany.com Andrew

    Google still indexes 5-6 times more pages on my site than what Bing does. However, I’m glad to see that Bing is getting serious and trying to give Google a run for it’s money. No search engine should dominate the way google does. We all stand to benefit a little more when the competition is a little more even I think.

  • Guest

    My early experiences with Bing were terrible. I was searching microsoft.com for things like office sp3 and I had to exit microsoft.com and use Google to find things on their web site. At that time I emailed them to tell them that their search page was worthless. I love filling in surveys to say that I was totally unhappy, but then again does anyone look at those?

    On the other hand Google has done somethings that have sunk real web site search results in favor of ‘search capture’ and ‘fake’ web sites. My Google image results have dropped from 1000 per month to about 35 a month! That’s for a 10 year old company web site that is updated weekly.

    So I do not know where things are going long term but Google has to stop advancing junk web sites and Bing has to return results that are relevant to the search question.

  • Guest

    Bing is junk. Google forever!

  • http://www.dentistbensalem.com Dentist Bensalem

    More and more it looks like the time to take Bing seriously in a search strategy for my business.

  • http://this-airline/ Blaine Conteras

    Usually I don’t read article on blogs, however I wish to say that this write-up very pressured me to check out and do so! Your writing taste has been surprised me. Thank you, quite great post.

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