Bing Captures Bigger Share Of U.S. Search Market

Google still in top search spot

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Bing had the most search growth for the month of June, growing 7 percent month- over-month to capture 9.85 percent of the U.S. search market, according to the latest figures released by Hitwise.

Google accounted for 71.65 percent of the search market, but saw a one percent drop in growth month-over-month.  Yahoo’s search growth was flat, accounting for 14.37 percent of the market and Ask captured 2.19 percent of the search market, with 2 percent growth month-over-month.



 Search engines continue to be the primary way Internet users navigate to key industry categories. Comparing May 2010 with June 2010, automotive, business and finance, entertainment, news and media, shopping and social networking categories showed double-digit increases in their share of traffic coming directly from search engines.

Among the top three search engines, Google delivered the most visits to automotive, health, shopping and travel categories. Yahoo saw gains in the automotive and shopping categories.  Bing saw triple-digit growth in three categories – automotive, shopping and travel – including a 199 percent increase in the Shopping category.




Longer search queries – those averaging five to eight words long – increased 1 percent from May 2010 to June 2010. Two-word searches comprised the majority of searches, amounting to 23.42 percent of all queries. Four- to seven-word searches all increased 1 percent. Shorter search queries – one to four words – were flat from May 2010 to June 2010.



Bing Captures Bigger Share Of U.S. Search Market
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  • http://www.webpro.in Bharati Ahuja

    And Is Surely expected to grow.

  • Guest

    That was expected. People are using Bing more now that Google’s search results are a mess, irrelevant to the query. Google put rope on its own neck with the MAYDAY move.

  • http://busines.co.za Nico

    I also like bing and yahoo when i do international searches.

  • http://www.tiedyedshop.com Tie Dyed Shop

    While I like a lot of the changes Google has made, there may be confused users.

  • http://www.BacklinkBooster.com Backlink Booster

    A company (even Google) can only expand in a category (search) for so long until it reaches it’s saturation point. Pair that with Bing’s huge advertising push and it’s not surprising the Google’s share shrank a bit and Bing’s expanded.

    The question now is: will Google hover around 70% market share or will Bing actually make some serious inroads in the space?

  • http://seobuzzzz.wordpress.com/ Amit Doda

    Yahoo! and Bing alliance has started showing results. Yahoo+Bing combined powered search accounted for 24.56 percent of U.S. search traffic as on August 28. Hitwise mentioned that Google accounted for 71.59 percent, Yahoo! for 14.32% and Bing received 10.24% of all U.S. searches.

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