Bing And Yahoo Lose Search Share In September

Google makes small search gain

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 Google captured 72.15 percent of all U.S. searches in September and gained one percent in search share month-over-month, according to a new report from Hitwise.

  Bing powered search received 23.64 percent of searches for the month with Yahoo Search and Bing receiving 13.54 percent and 10.10 percent, respectively. The remaining 65 search engines1 in the Hitwise Search Engine Analysis report accounted for 4.22 percent of U.S. searches.


 Search engines continue to be the primary way that Internet users navigate to key industry categories. Comparing August 2010 with September 2010, shopping and social networking categories showed double-digit increases in their share of traffic coming directly from search engines.

 Google’s percentage of upstream traffic grew for the Automotive, Shopping and Travel categories. Bing saw double-digit growth in four categories — automotive, health, shopping and travel — including a 61 percent increase in the health category.

 Longer search queries — those averaging five to eight words long — decreased 1 percent from August 2010 to September 2010. Seven-word searches and searches of eight or more words increased 1 percent and 4 percent, respectively. One-word searches increased 3 percent. Two-word searches represented the majority of searches, amounting to 24.02 percent of all queries. Shorter search queries — one to four words — were flat from August 2010 to September 2010.



Bing And Yahoo Lose Search Share In September
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  • Binger

    In reality, Bing has increased market share. This google-minded Author is distorting the numbers and not giving credit to Bing for what it is.

    clear-up your mind Mike.

  • Guest

    Simple, INSTANT manipulation! Bing and Yahoo are gaining ground no matter what.

  • Guest

    Hitwise is not a reliable source for traffic measure since they only measure the traffic that uses hitwise.

    When the comscore results come out, we will see how has gained and lost.

  • Ernest Grote

    Google is the father of all search engines. No other search engine can leave Google behind. Yahoo and Bing are good but not that good to beat Google.

  • http://www.q3tech.com/ shawnfrankk

    No doubt, Bing is slowly and gradually coming up and it will capturing more and more search market very soon. Q3 technologies

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