Bing Ads Get Sitelink ExtensionsBy: Chris Crum - October 9, 2012
Microsoft announced today that Bing Ads now offer sitelink extensions to advertisers throughout the Yahoo Bing Network. The extensions, according to Microsoft, will drive deeper engagement with potential customers by letting them connect with relevant portions of advertisers’ sites.
They’ll let advertisers create and update additional messaging and info without modifying text ads or keywords, and will be available on both Yahoo and Bing search pages.
“Over the last few months, we have worked closely with our advertisers across many different industries to build and fine tune our Sitelink Extensions experience,” says Microsoft’s Rishi Bal in a blog post. “A special “Thank you!” goes out to our beta customers for helping shape this offering.”
“It is worth noting that during our pilot phase of Sitelink Extensions, most of our advertisers experienced an increased click-through rate of 15-25% compared to a standard search ad without Sitelink Extensions — many did much better than that,” Bal adds. “These additional text + URL pairs have the capability to help you drive improved ROI, so I encourage you to try them out today.”
The ads can be created through the Bing Ads user interface, the latest version of the BIng Ads Desktop Editor and through the Bing Ads API.