Bing Ads Get Editorial Exceptions (And Accompanying API)By: Chris Crum - September 12, 2012
Microsoft announced today that it is releasing Editorial Exceptions and the Exceptions API to all Yahoo Bing Network advertisers.
The feature will let advertisers request exceptions to resolve editorial disputes, monitor progress of ad and keyword reviews, and easily filter editorial disapprovals and submit a request for exception within the advertiser’s Bing Ads account, Microsoft says.
“If you’re using the Bing Ads API, you’ll have full access to this feature, including proactive and re-active appeals submissions in bulk,” says Microsoft’s Tina Kelleher. “To learn more about managing Editorial through the API, visit this page on MSDN (scroll down to the “Appeal Editorial Rejections” header). In the coming releases, you’ll see more support for Editorial Exceptions in Bing Ads Editor, stay tuned to the blog for updates as they become available.”
Earlier this week, Microsoft announced the rebranding of adCenter to Bing Ads, and the rebranding of the Search Alliance to the Yahoo Bing Network.
According to a new report from comScore, Microsoft sites and Yahoo sites are both up in U.S. unique visitors, while Google is down. Likewise, Bing’s search market share is up, while Google’s is down.