Microsoft announce the launch of Bing Ads Academy, a new training program for advertisers to learn how to get more out of Bing Ads. There are courses for both newer customers and those who have been at it for a while.
Bing Ads Academy consists of both online and in-person courses. They're offered to premium customers working for agencies, as well as channel partners and tool providers.
"Whether you’re brand new to PPC and need our 101-level content to get up to speed on the basics of setting up and running your first campaign, or if you’ve been managing PPC campaigns for years and want to get 301-level expert tactics for maximizing your return on investment, Bing Ads Academy can help," says Bing's Tina Kelleher. "If you’ve ever attended a webinar or a Bing Ads Connect event, then you already have an idea of what you can expect with Bing Ads Academy: on-demand virtual classrooms, as well as live, in-person trainers who will dive deep on specific topics to help you become more proficient in your Bing Ads campaign management and optimization skills."
"Because Bing Ads Academy is intended for people working in the premium segment of agencies, channel partners and tool providers, the primary content focus is on topics relevant to 'Sellers' (who pitch Bing Ads as a media buy to their clients) and 'Do-ers' (those who work within the Bing Ads platform on a daily basis)," Kelleher says. "The 'Sellers' will gain a better understanding of why Bing Ads is a smart buy for their clients and the 'Do-ers' can hone their ROI skills with specific strategies and tactics based on key features in Bing Ads."
Trainers include Eric Couch, Monica Orsino, Rachel Rogowin, and Purna Virgji. They all have extensive industry experience. You can learn more about their backgrounds and credentials here.
Bing Ads continues to be an increasingly better business for Microsoft with the company recently reporting that it has turned a profit.
“In search, we expect Bing’s strong trajectory to continue, remaining profitable for the remainder of the year," said CFO Amy Hood.
CEO Satya Nadella noted that Bing’s share is up to 20.7% in the U.S. with ad revenue growing 29% worldwide, helped by Windows 10 users asking Cortana over a billion questions. He later said, “I’m very, very excited obviously about what’s happening with Bing.”
Images via Bing Ads, Chandler Dances on Things