Bing Accuses Google of Click Fraud

The Search Wars Continue...

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Without a doubt, the biggest storyline in search this week has been Google accusing Bing of cheating and stealing its results, Bing semi-denying this, and the back and forth that’s gone on between the two dominant search engines.

Who’s right: Bing or Google? Tell us what you think

The whole thing came to light when Danny Sullivan posted an article detailing Google’s "sting operation," which Bing would later call "spy novelesque" and even "click fraud". Essentially, Google rigged up some forced search results to test Bing, and found that Bing was indeed displaying the results in question. 

Just hours after Sullivan’s article came out, Google’s Matt Cutts and Bing’s Harry Shum took to the stage at the Farsight search event to publicly argue about what Bing had done and the ethics of it. Bing also put up an official blog post showcasing its position on the matter. "We use over 1,000 different signals and features in our ranking algorithm. A small piece of that is clickstream data we get from some of our customers, who opt-in to sharing anonymous data as they navigate the web in order to help us improve the experience for all users," wrote Shum. "To be clear, we learn from all of our customers. What we saw in today’s story was a spy-novelesque stunt to generate extreme outliers in tail query ranking. It was a creative tactic by a competitor, and we’ll take it as a back-handed compliment. But it doesn’t accurately portray how we use opt-in customer data as one of many inputs to help improve our user experience." 

"The history of the web and the improvement of a broad array of consumer and business experiences is actually the story of collective intelligence, from sharing HTML documents to hypertext links to click data and beyond. Many companies across the Internet use this collective intelligence to make their products better every day," Shum continued. "We all learn from our collective customers, and we all should…We never set out to build another version of an existing search engine." 

Amit Singhal of Google Talks Bing CheatingIt didn’t take long for Google to offer up its own official blog post, rehashing the tactics described in Sullivan’s article, with added commentary from Google Fellow Amit Singhal, who said, "As we see it, this experiment confirms our suspicion that Bing is using some combination of: Internet Explorer 8, which can send data to Microsoft via its Suggested Sites feature, the Bing Toolbar, which can send data via Microsoft’s Customer Experience Improvement Program, or possibly some other means to send data to Bing on what people search for on Google and the Google search results they click. Those results from Google are then more likely to show up on Bing. Put another way, some Bing results increasingly look like an incomplete, stale version of Google results—a cheap imitation." 

"At Google we strongly believe in innovation and are proud of our search quality," he added. "We’ve invested thousands of person-years into developing our search algorithms because we want our users to get the right answer every time they search, and that’s not easy. We look forward to competing with genuinely new search algorithms out there—algorithms built on core innovation, and not on recycled search results from a competitor. So to all the users out there looking for the most authentic, relevant search results, we encourage you to come directly to Google. And to those who have asked what we want out of all this, the answer is simple: we’d like for this practice to stop."

A bit of irony regarding that part about innovations and algorithms was revealed when Amazon recommendation engine creator Greg Linden reported that Google had switched to a recycled version of Amazon’s algorithm for recommendations on YouTube. Granted, this is not really the same thing as what Bing is doing, but it was an interestingly timed report, given Singhal’s words.  Update: Linden says in the comments to this article that the timing was coincidental. 

Yusuf Mehdi Accuses Google of Click FraudGoogle did not get the last word in the war with Bing (at least not yet…I’m sure we haven’t seen the last word at this point). Bing took to its blog again, this time with some words from VP of the company’s online services division, Yusuf Mehdi. "We do not copy results from any of our competitors. Period. Full stop. We have some of the best minds in the world at work on search quality and relevance, and for a competitor to accuse any one of these people of such activity is just insulting," he said. "We do look at anonymous click stream data as one of more than a thousand inputs into our ranking algorithm. We learn from our customers as they traverse the web, a common practice in helping to improve a wide array of online services. We have been clear about this for a couple of years (see Directions on Microsoft report, June 15, 2009)." No link is provided unfortunately.

"Google engaged in a ‘honeypot’ attack to trick Bing," he added. "In simple terms, Google’s ‘experiment’ was rigged to manipulate Bing search results through a type of attack also known as ‘click fraud.’ That’s right, the same type of attack employed by spammers on the web to trick consumers and produce bogus search results.  What does all this cloak and dagger click fraud prove? Nothing anyone in the industry doesn’t already know. As we have said before and again in this post, we use click stream optionally provided by consumers in an anonymous fashion as one of 1,000 signals to try and determine whether a site might make sense to be in our index." (emphasis added)

He also mentions some design elements Google has employed since Bing’s launch that are rather Bing-esque, which we’ve also pointed out in previous articles.  "At the same time, we have been making steady, quiet progress on core search relevance," he said. "In October 2010 we released a series of big, noticeable improvements to Bing’s relevance. So big and noticeable that we are told Google took notice and began to worry. Then a short time later, here come the honeypot attacks. Is the timing purely coincidence? Are industry discussions about search quality to be ignored? Is this simply a response to the fact that some people in the industry are beginning to ask whether Bing is as good or in some cases better than Google on core web relevance?"

Search quality certainly has been in question lately, particularly with regards to content farms, but Bing doesn’t appear to be doing anything much differently in that regard so far. Blekko is the only one that has really clamped down on those at this point, though Matt Cutts did finally acknowledge that the recent Google algorithm change is not the search engine’s answer to content farms, and that they still have some projects they are working on in that department. He said they want to do it all algorithmically, as opposed to in a human-edited fashion like Blekko. Meanwhile, it looks like we might have a whole new kind of content farm emerging that doesn’t even use humans to create the content. 

Another side note in all of the Google/Bing drama is that Microsoft has now released a Chrome extension for support for the H.264 video codec, which Google recently announced would no longer be supported by Chrome. As WebProNews mentioned in a previous article on the subject, Microsoft has offered similar plug-ins for other browsers, so to say that this is in any way related to the search dispute is a bit of a stretch, but the timing is interesting. 

While Bing and Google continue to duke it out, there is no clear winner in who is right and who is wrong. User opinions are widely varied. Comedy Central’s Stephen Colbert had a pretty amusing take on the whole thing (hat tip to Sullivan):

The Colbert Report Mon – Thurs 11:30pm / 10:30c
Bing Gets Served
Colbert Report Full Episodes Political Humor & Satire Blog Video Archive

All joking aside, what do you think of the whole situation? 

Has Bing done anything wrong in its practices? Was Google wrong to set up its "sting operation"? Share your thoughts.


Bing Accuses Google of Click Fraud
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  • http://coxy.me.uk coxy

    Nobody can complain that Bing has shit results.

    If what Bing says is correct – they don’t directly copy Google’s results, just use click patterns generated from the toolbar. That seems fine.

    But with the really ambiguous terms that Google set up as the ‘sting’, it all seems a bit off colour.

  • http://greglinden.com Greg Linden

    A quick correction, the timing of my post on YouTube’s recommendation engine had nothing to do with this Bing/Google issue. I read the YouTube paper the previous week and had been working on that post over the weekend; the timing was coincidental. Moreover, my post does not accuse Google or YouTube of doing anything wrong by using a variant of Amazon’s old recommendation algorithm. The intent only was to point out that the item-to-item collaborative filtering algorithm has endured over the years and repeatedly proved to be efficient and effective. There is no scandal here.

    • Chris Crum

      Thanks for chiming in Greg, coincidental or not, I still find the timing to be interesting, and the content ironic, and did not mean to imply that there was a scandal on the Amazon/Google side of things. I simply found your finding interesting, given Singhal’s comments. Thank you for bringing further clarity to the matter though.

      By the way, I updated my previous article on the subject linking to your comment here for clarification.

  • http://str82u.co Str82u

    I reported first seeing this in December 2009 in the article “Is Google changing page titles on results?“. While researching a very narrow subject, it was frustrating to see even my own titles being changed. The titles weren’t exactly wrong, but deceptive; it felt like Yahoo pre-Bing.

    It was truly interesting to see and distracting (you had to play with it) which in no way makes me suspicious of their current or future results; it was simply annoying to go to the wrong web pages.

    Polling other website owners, Google to Government, might reveal that many sites protect themselves by experiments like this, “salting” or leaving bait for competitors. Everyone knows the guilty, or those who are guilty of the same things, are usually the most “offended”.

  • Guest

    All this brings to mind a famous Shakespeare quote:
    Life’s but a walking shadow, a poor player
    That struts and frets his hour upon the stage
    And then is heard no more: it is a tale
    Told by an idiot, full of sound and fury,
    Signifying nothing.

  • http://www.themoneymakingmentor.com Steve

    They think that they OWN the internet. They too will see the day when they are not the biggest and the baddest on the internet.

  • http://www.snerdey.com Snerdey

    There’s no way that Google would ever allow this to happen on purpose. While I was at AOL you would not believe how many inside would cause problems for the company. It was a constant battle protecting within.

    Stay warm everyone..

  • Guest

    I wouldn’t trust Google. Personal experience shows that their search results are tainted from accuracy by PAID PLACEMENT. If they truly want to be leaders, provide information in searches without taking payment for search placement.

    Google is corrupt and will harm internet fairness.
    I use NO google products anymore. Tired of their strong-arm and biased tactics.

  • http://icreateofx.com/ vbixa

    If indeed Bing does use customer click patterns on Bing (or google for that matter) as a signal to its algorithm to deliver search results that arerelevant to users (and this seems to be the case), then Kudos to Bing! And what is all this noise for ….. the perennial Google school-boy playground tactics of “My Dad drives a better car than your Dad” non-sense.

    Ofcourse with Google’s resources, having found out that Bing does this, it will be easy for them to manipulate the algorithm to prove their point, which they have done. I’d rather they spent their time improving search and being the leaders that they are in search rather than engaging in this trite of an argument. No-wonder Bing is making inroads in its search market share! Keep up the good work BING.

  • http://www.feelfree.co Guest

    It is very interesting to read that Bing is catching up with Google, I need to see more of this in the coming weeks.

    I want a situation whereby there are at least 3 strong search engine options from which internet users can search from.. For Google to be the only game player, it’s just insane… Does it mean Google has the best minds/talents working for them.


    • Str82u

      How are people getting to Google when they need a search engine? On purpose or out of convieniece mostly.

  • jlc

    I will never, ever use any PPC program offered by any company. They cannot be trusted. I, years ago, used Google PPC program and never received the hits to my website that Google was saying went through and I was charged for. The website kept track of hits from Google and other major incoming links. NEVER did the amount that Google said went to my website were shown in the site statistics.

    • http://www.silverstones.net Guest

      I received a coupon in the mail from Google for a hundred dollars worth of free clicks so I decided I would try it. I could not find my listing under the specific keyword I requested. My stats said I received 59 hits. Well guess what I was charged $59 for trying it so what happened to the $100 free clicks? As if Google isn’t rich enough, they have to steal from the little guys. Never again, beware of those coupons guys!

    • Guest

      I have had exactly the same experience. The trouble with all the “big” search engines is that they behave like god. Even if you can prove them wrong, they still ignore you because the “little people” can’t fight them.

  • http://www.psdcenter.com Brian

    Ok so am I wrong that google just showed us how to manipulate their search engine by doing the “click fraud” tactic for rankings or did google manually put those keywords there. This feud is crazy…. Is it me or do you feel like google has been becoming a bit erratic lately?

    • Guest

      The cat is out the bag…

      SOBs “do no evil” my ass. Still Microsoft, come on – compete already!

  • Poor Bing

    You know what’s bothering about all this. It’s that Microsoft can’t find a way out of it so they use double speak to try to confuse the readers. I’ve seen the Microsoft fanboys on here. Microsoft… You can’t be impressed with your fan base. I’ve not once seen a Microsoft zealot able to spell. They always use “ur” for your or you’re.

    Saying things like “full stop” and saying that your company has “the best minds in the world” working at it is just grand puffery at it’s best. You can fool some of the people some of the time but not all of the people all of the time. And if Bing wasn’t probing Google it never would have found these results… Plain and simple. “Period. Full stop.”

    Just own up to the fact that you guys got caught with your hands in the “honeypot” and now you’ve found yourself in a sticky situation and will continue to blame anyone else. Google did it! QQ

    So, just own up to the fact that Microsoft is full of rip off artists. Or did all of you forget that you stole the Windows interface from Xerox? (I don’t think anyone who worked for that company ever will…)

    • http://www.jamesgosling.com James Gosling

      Amen to that, Bing is a joke and Microsoft are making fools of themselves here.

  • Guest

    The end product is that we get a product or products that allow us to find what we are looking for.. One way or another they are making a profit from ALL of this so at least just do us the honor and provide a usable product..

    As a web designer myself, I do my best with the knowledge at hand to provide good information pertaining to each client and hope that being honest will give me some benefit to rank well – and yes I do do all the usual H1, H2’s, title tags. alt tags etc..

    They are making BILLIONS and we can only laugh when this kind of thing happens..

  • Mark

    This happens all the time on Adwords and Google is powerless to stop it, we have emailed them amny times about this and they come back with the same no clue answers, we still advertise with them but are trying to phase them out!

  • http://richinwriters.com Steven

    Google was wrong for doing this but hey who can blame them Bing has been going on a massive campaign. Personally I don’t like Bing as it stands now but that doesn’t mean I won’t like them in the future.

    Personally I don’t like what Microsoft has become and i fear the type of Internet we’ll have if Microsoft takes hold of the search engine market. That being said I do want another major search engine. I want that company to have no relations to both Google and Microsoft and I want that search engine to be honest in its practices.

    Microsoft is to large and has to much mouth’s to feed to be an honest company. the only thing Microsoft cares about is profits, that being said I hope Bing falls and someone or something else emerges to challenge Google. Personally I like Google of-course its not perfect but I really don’t want to see Bing or even Yahoo as major players in the long term unless they change their business model(s)

  • http://www.dodo.ie Martin

    I like Bing much better than google Bings search results are much more natural than you can lately find on google – All you can find on google lately by dooing search is articles, forums,directories ets.. where someone mentioned keyword or search term you where looking for where Bing at the same time provides what you where looking for. To my mind google is all about making money lately and as said – jlc – I would never ever use google pay per click myself
    This Battle between Bing and google is simply because Bing is comming up fast and I belive that Bing will become No 1 Search Engine

  • Guest

    The point of search engines is to provide users the best results. The point is not to see who can be the most clever and come up with the best algorithms and such to come to their results. It seems pretty logical to have your own base algorithm to find results and then also pull from other search engines results as a sanity check. If Google and Altavista or whoever else think some other result is better than other search engines should take that into account. The fact that google altered their results just to prove this says that they have too much money/time to waste. With how much they get from bots clicking on ads I can understand why.

    • Guest

      I have to agree

  • Guest

    Google once had “relevant” results. Now they feed us links that generate revenue from their advertisers. Less and less relevant results – more and more revenue streams for Google. Eventually, people will seek an alternative to clicking links that provide Google with revenue while taking them to yet another monetized-with-adsense web site of dubious value.
    Is Bing the answer? Probably not.
    Specialized directories were working better for me than Google’s serps,. Google realized that lots of people were using niche directories and began replicating that content, modified its local search to include the stolen data and cut out the directories to keep peopele on its properties longer. Google scrapes the directories and then feeds us links to content they’e stolen from the directories and the directories have their revenue model cut out from under them. Do no evil?
    Google says this makes it easier for searchers to get the info they need. Maybe. But is it right that Google keeps searchers on its own heavily monetized pages rather than send them to the sites from which the data originated to begin with? Screw Google, people. They don’t work for you, care about you, or tweak results to satisfy you.

  • http://www.gcrew.net gdub

    Microsoft is a giant on just about every electronic avenue there is.. Google has had much success however do you really expect to not have your ideas stolen and researched when your the number 1 competitor to beat? If microsoft wants in they will get in, and they will crush you. I see this as another example of corporate america at its best. This difference is this time its not the people that are worried, its google because they are facing an enemy/competitor that actually has the power to step all over them. Suck being the little guy huh? Unfortunately compared to Misrosoft were all little guys. Microsoft should be taken to court for this and they will lose. That being said, I am a fan of microsoft and I will use their product because im a loyal customer until they disgruntle me 😉

  • http://www.display-case-depot.com/ Steven

    My experience with my web site http://www.display-case-depot.com/ is that when we paid for clicks 75% of the clicks were fraud. Click fraud is abundant with Google. When the same IP address click your site 8 times in 2 minutes that is click fraud. Google claims a customer is going back and forth. When it happens repeatedly and your money is not spent on advertising but fraud it is very hard to put your dollars into Google Pay for Click.

    • Guest

      New client, excited, new page, ready to do business. Five days later she owed Google $290. Diagnostics showed 90%+ of those clicks resulted in visits of one second or less with five multi-page visitors and no sales at all. Thing is, none of us could buy enough cars to impact the price of Ford stock but a few thousand determined clickers can do it for Google. So, is it click fraud or is it stock price promotion?

  • http://highperformancehvac.com/ HVAC MAN

    Just Send me the traffic. Google is king. As a publisher Microsoft also sucks with their ads. Google is killing Microsoft and what you hear from Microsoft are the death-throws of Microsoft which will be owned by Google one day.

  • http://www.creditwindow.co.uk Credit Window

    To be honest I’m not overly fussed about this argument between Google and Microsoft. I use both and both have their good and bad sides. However, I also think that competition is very healthy and if you can learn something from your competitor then you should jump all over them! Personally, if I were in Microsoft’s position I would be going for the jugular to grab a piece of the action – and that’s what they’re doing. Let’s remember – this is business – not personal.

  • http://www.michaelghurston.com Michael G. Hurston

    So if the results from Google get copied to Bing and Bing results are being used by Yahoo. Why do we need to use anything else but Google.com?

    • Guest

      Because it sucks!

  • http://news.seolinktagstic.com/pt/seo/ Steven W.

    This whole thing seems a little childish on both sides … first IMO there is nothing wrong with using any myriad of sources to accumulate analytics that lead to a better user experience and is something that Google + MSFT and everybody online are doing. As for PPC it’s not acceptable but IMO Google has historically been very good about weeding out fraud and it sounds a little like throwing mud on both sides.

  • Guest

    Hello all

    Click Fraud – Bing might have a case

    I have posted my exact post that was posted on the following story at NYtimes.com I have alos included the links

    Google to Microsoft: Search ‘Gotcha’
    In a sting operation, Google said that it uncovered instances in which its Microsoft rival, Bing, appeared to have copied its results.


    Who is mimicking who?

    In June of 2010 I noticed in Google searches that my website was not coming up on first page of Google for a very relevant search related to the industry that I am in. I had been on the forst page of Google for those searches since 2001. I checked Bing and we were right where we were suppose to be for the same related searches. Because it was a serious matter to me I started using Google ad works for that website to make sure we were on top for those related searches. This continued for the rest of 2010 costing me over 1100.00 in Google pay-per-click ads. Bing still sent back the proper results for those industry searches.

    Starting in January of 2011 we started to show back up in all relevant searches on Google.

    Who is mimicking who?


    Thanks for reading, Rick

  • http://www.autoreverseweb.com Souleye Cisse

    google search results on bing? why don’t bing start displaying google’s results and rename itself bungle (bing + google)? end of the story. what a nice day to see microsoft caught pants down! tea anyone? it’s on me. let’s head to the nearest starbucks. oops!s sucks too. they don’t sell tea. lol

  • http://xseo.co SEO SERVICES SEO

    I think that Bing said the true,is not first time when we heard that google abuse of him services.

    • http://www.juicybunny-dvd.com/ Kamaji

      I think Google sees a worthy competitor due to the simple fact Bing’s search results are FAR more accurate than Googles have ever been. Google still indexes the heck out of torrents and p2p ahead of legitimate sites. Their “thousands of man years of work” have been spent partying too much i think.
      BING is the future. Googles new name should Dr. Strangelove Inc.

  • Guest

    Its not the first time Microsoft has been caught cheating. Now they are using their users to copy Googles results for them so they can pretend the results are there own! And the users probably don’t even know they are being used and abused.

  • http://www.terryreeves.com Terry Reeves

    “We’ve invested thousands of person-years into developing our search algorithms because we want our users to get the right answer every time they search”

    Why then Google, when do a search in Smyrna Tennessee, do I get local results from Smyrna Georgia? Also, why do people in Hollywood Florida get local business results, including Google Places pages, for Hollywood California?

    Seems like a simple fix. I get the wrong city results even after I tell Google which city I am in with the drop down.


  • http://www.parenttipsworld.com/ Parenting Tips

    Well, let us hope the war between 2 giants would ultimately not affect the end-user finally.

  • Smobot

    What an irresponsible comment. For a Google rep to refer to Bing as a cheap imitation is a little more than unfair. They’re both mining the same data sets, whether through browsers or search query and click stream. Furthermore, I don’t exactly think search engine algorithm technology is hot sh*t anymore. Ranking factors are fairly transparent, though Google, who advocates transparency, would resort to slander and liable to defend their proprietary formula.

    Data mining the browser is just smart. Bing’s SERPs may be one step behind today. Once they’re reasonably caught up, or close enough, I image Microsoft would gradually pour more resources into the Bing bot and number crunching.

    To be fair, Bing was presented as a more visually appealing search engine – Google then proceeded to revamp Google images to look almost the same, and even included a “decision engine”-like sidebar next to web results. Heck, Google took millions of copyrighted books, scanned them to pdf, and gave them away to the public without permission from the authors, or royalties to them. Are Google reps really going to talk about copyright infringement? How about Google Buzz? An auto opt-in, auto-follow feature than seems a lot like Twitter, and sounds a lot like Yahoo Buzz.

    That said, Google is still a better product. Android rocks. Youtube is great. But man, their spokesmen are really full of themselves… the embarrassing things they say sometimes.

    • http://www.kabukicho-girls.com/blog/ Guest

      Laughable. Google delivers ADS and sponsored results. Bing actually brings you the exact result you need. It brings you the true results. Just google the same search words in google, then in bing, and after going through a few pages of each. You will agree… BING delivers REAL results and Google delivers crapola. This is not the first time Google has been accused of delivering fake results, crap results, click fraud…I mean come on, they need to make a living like everybody else right?

      At our company we are paying much more attention to bing these days.

      • Smobot

        I meant that Bing is not simply a copy of Google. In some cases, visa versa. I would agree that Google engaged in what amounts to click-fraud. Although Bing is a solid product, and by no means an imitation, they aren’t yet the well-oiled machine Google has become.

  • Guest

    What can I say, I was kind of surprised that it would take results from Google and it seemed Bing is doing pretty well.

    But here’s the thing, did Bing copy results or derive search results. I mean search engines themselves (could be any search engine) go to sources all over the internet trying to get a clue on what a website is about. You know, they crawl social media, directories, forums, look at specialized sites to get industry associations, etc. They also try to analyze user behavior and they could also use analytics data to see what the user searched and what search engine he used.

    There’s a very high possibility what Bing was blamed for doing, even if they did it, is perfectly legal.

  • http://azzlsoft.com Rich

    I don’t generally care about search. Sure I use it all the time, but I never think about it. Normally, I wouldn’t even bat an eye if something like “Bing is copying Google” popped up in the news. However, I read the article and I noticed an interesting bending of the data to fit the hypothesis instead of the other way around. Still, search isn’t really my thing so I ignored it.

    Then I watched the BigThink live stream — mostly because I thought I might get a glimpse of a Blaise Aguera y Arcas demo and I love talks about the future of technology. I hadn’t realized that Matt Cutts was actually going to be on the show. Then it all started clicking. Google had hijacked the show. Why? I’m still not entirely certain, but I reviewed the evidence and concluded that Bing had been wrongly accused.

    There are somethings that are fairly obvious to an objective observer. First the experiment is flawed — fatally. There were no controls used for domains outside of Google, no result sets larger than one, no queries with non-synthetic keywords, or any searches on keywords without the use of the Bing Toolbar / IE combo. Second the results are lackluster. A success rate of 7-9% is abysmal especially when a “copy” would imply ~100% — and no, only showing the 7 “successes” doesn’t count. Third the timing of the results takes what little scientific merit might have been gleaned from the study. They intentionally hijacked the showing knowing this information would have to be discussed over the future of search.

    I know that the engineers at Google truly are the best of the best. There is no chance they thought these results were legitimate. They are playing the general public for suckers. By laying out a series of well crafted, albeit fabricated but headline ready results they are expecting the general public to look no further.

    In general, I don’t care about search. It works well enough for me. What I can’t stand is deliberate manipulation by a trusted source using bad science. Scandals like this give science a bad name and in the end that hurts all of us.

  • http://www.travelwheel.co.cc saumil shah

    This is like tug-of-war, but i personally feel what Google did was right.
    Sting operation was needed to prove bing’s method. My question to bing is how they can go into privacy of user to check what they are clicking on without the user being acknowledge?
    this is like big brother who is monitoring your mover 24/7.

  • http://www.losebellyfat.org.uk/ Jon

    I wonder how long this will go on for? It reminds me of the run up to an election, where each party is constantly digging up dirt on the other and saying how they themselves would never do that, they are great.

    It is assumed that one will “win”, although Bing is still so far behind. But I work online and also offline, and in the offline world, people are not aware of all this fighting. People still use Google mostly and do not follow these arguments. So I think that at the end of all this, people will still use Google.

  • Guest

    Google Sucks Big time.. So does Bing…

    Fuck them both.. Ripping people off their hard earned money in so called targeted PPC

  • http://www.mccordweb.com Nancy McCord

    From my point of view, it just goes to show that Google is running scared. First there’s the new Bing, then there’s the popularity of Facebook, then the replacement of the Google CEO; all this points to Google feeling like they are losing their dominance.

    I have no problem with Bing picking up click patterns from user activity, I bet if the curtain got pulled back at Google, they would be shown to be doing the same exact thing.

  • Guest

    If you add up all the money Google has made, and taken from small and large business owner with the rip off scams of ad words and pay per hits, the economy would be much stronger.

    Business owners should advertise in local communities to create new product manufactures locally. Stop thinking just because you pay google million for hits, you are going to grow your business. Those customers will automatically find you on the web!!

    Spend money better, and take care of your current customers, and stop giving Google all your advertising dollars!!

    This company “Google’ should go out of business, and we will be a better place and much stronger society. Yeas, they have some good ideas, and have made only a token effort to give back from what they have taken in. If you can see by now, I am not a Google fan. I own 32 corporations, never given “Google one dollar of my money, and I am at the top of every Google results page!

    Hello, wake up America!! Join any and all groups you can to remove Google from our earth. We cannot keep this up. They are stealing our future.

  • http://www.IdeaLab.com Bill Gross

    That is one of the main reason we sold the right to this technology. We knew someday we would get caught. Google is on their own in this battle.

    Visit our sites: http://www.idealab.com/press_room/

  • http://www.ownstlucia.com/ St. Lucia Real Estate

    I don’t see what all this fuss is about. Many online business model are based on copying what your competitors do and improve on it. Spying on the competitor hapens across all industires. Google is no model on business ethics and it has no problems crossing less than savoury boundries to achieve its business objectives. So all this moral highground is hyppocritical This is simply a case of iwhat goes around come around. PS Google you used our info to build your business empire!

  • Roy

    Who is copying Groupon, Facebook and every successful site on the web? No, not Google. I wasn’t going to comment because this is silly, hilarious of Google to complain, but Colbert got me in the mood. :-)

  • Guest

    One thing is for sure. Like my grandma used to tell me, “when the river makes noises is because it brings rocks with it”, that’s some literal translation there from Spanish. Google apparently is feeling the heat. They are hurting and we can hear the screams loud and clear. Up to 4 months ago I used to bring home $8K/month with adsense. I’m barely hitting the $1k mark with 4 times the traffic. Either they are stealing it or losing it.

  • http://www.radicaldesign.in Guest

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  • http://www.fromadrianlee.com Adrian Lee

    My search engine of choice is Google, because I truly feel they deliver accuracy most of time and in depth results. I use other search engines like Bing and Yahoo when I want to see how well my websites or pages are doing on the search engines. For local website publishers like us, Google search is the only one that matter. Say what you will about Google, but they have been delivering relevant search results to us for ages.

    Good to see that there is some good coming out of this, namely the video of Stephen Colbert. Enjoyed that one.

  • http://deinternetmarketeer.be/ Pascal

    So, Google is playing a very nasty game.
    Influencing the data used for Bing and then shout they copy them…

    On the other hand, if Bing likes to use userdata … They can give their OS for free if you ask me.
    Paying for their stuff and not gettting payed for the use of userdata is not fair.

  • http://www.affinitytrack.com Ron McCoy

    Bing: How can you close me up? On what grounds?
    Google: I

  • http://www.totallybored.org/ Slinder

    Google did not get the last word in the war with Bing at least not yet!

  • http://www.allstatebackgrounds.com/ Swanee P.I.

    Hard to feel sorry for Microsoft in all this, even though Google is the big cheese. I use GoodSearch (Yahoo-powered) when I search and raise money for charity instead.

  • http://www.nelsonvacuums.com.au/ alec nelson

    Honestly I think providing they are not clicking on each others paid ads then its fair game. What better scenario than to test, trick, whatever each others search engine is producing. In reality every major company stress tests their competitors products, its just that these products can be poked and prodded more than the average company has to put up with. in the end the competition will only make search better even if the road is a little bitter.

  • MrSmith

    They are both stealing from peter to pay paul I’m sure. I don’t trust google or binghoo any further than I can throw them. On google’s side … They spend way less time settling out of court anti-trust lawsuits and actions than Binghoo does, lol.

    Which probably just means google is better at getting away with all the horrendously illegal and flat out sleazy maneuver’s they pull. Part of this comment is jealously, part of it’s envy, part of it is moral outrage and part is knowing in my heart the world would be much better off without these net tyrant corps … Goog, Facebook and Binghoo. Too much money, too much influence and wayyyy too much control over the internet … imo.

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