BigCommerce Launches Pinterest IntegrationBy: Mike Fossum - May 7, 2012
BigCommerce, the world’s fastest growing e-commerce platform, has announced the launch of its new Pinterest integration. The company, which presently hosts roughly 25,000 clients, was established in 2009 in Sydney, and currently has offices in Austin, TX. Merchants who use the service will be able to drive sales by using Pinterest as a primary tool for generating sales traffic.
Online stores including Oh So Celeb, Koshka and ShopWineDirect are already incorporating Pinterest via the BigCommerce control panel, and Chris Iona, Senior Engineering Manager states, “Online retailers trust us to power their stores because they know our talented engineering team can implement new features faster and better than anyone else. We had a beta rollout within weeks of Pinterest proving its pulling power, and today we push to every store. Business owners can no longer ignore Pinterest, the fastest growing social site in the world. Consumers are spending nearly 100 minutes per month pinning fashion, food, crafts, and more. This type of activity lends itself perfectly to help online retailers convert sales.”
All BigCommerce vendors can now insert pin icons next to any product they offer, which likewise links to their branded pinboards:
Iona adds, “One of our core focuses at BigCommerce is to give small businesses the tools to not only sell their products, but to market them and drive more traffic. The native Pinterest integration helps achieve this.”
In related news, Pinterest is currently crowdsourcing foreign language speakers to aid in translation of the site.