Barnes & Noble Preparing New NookBy: Shaylin Clark - January 30, 2012
In its bid to stay competitive with Amazon, Barnes and Noble appears to be preparing a new addition to their line of Nook readers and tablets. According to a recent report, the company’s engineers are preparing the new device for a release sometime this spring.
There are almost no details on the device, which was mentioned in a piece in the New York Times on the company’s bid to keep itself alive as the last nationwide brick-and-mortar book retailer. In all likelihood it is either an update to the Nook Tablet or a new e-ink reader, possibly featuring a color display like the one featured at CES earlier this month.
The financial collapse of Borders this year left Barnes and Noble standing alone – though not necessarily triumphant – as the last of the great brick-and-mortar bookstores. The company has remained competitive thanks in large part to its entrance into the e-reader market with the Nook line of devices. The original Nook launched a few months after Amazon released their second generation Kindle e-reader. It featured an e-ink book display and a touch screen navigation interface, seen by many as superior to the Kindle’s physical keyboard. Later they beat Amazon into the tablet market by a considerable margin with the launch of the Nook Color and then the Nook Tablet. Despite generally positive reviews and a significant head start, the Nook Tablet has not managed the same level of popularity as Amazon’s own tablet, the Kindle Fire, which released late last year.
It will be interesting to see what Barnes and Noble has in store with its next Nook device. Stay tuned for more details as they become available.