Barnes & Noble Partners With Mastercard For Nook PromotionBy: Zach Walton - January 17, 2013
Are you one of the millions of Americans who use a Mastercard credit card? Have you always wanted a Nook HD or Nook HD+? If you answered yes to both of these questions, you may want to take advantage of a new promotion Barnes & Noble is running this weekend.
Starting today, Barnes & Noble will be giving away $20 gift cards to anybody who purchases a Nook HD or Nook HD+ using a Mastercard card. The offer is good online and in any of the retail stores around the nation. You will have to act fast, however, as the deal will only last throughout January 21.
Before you go running out to pick up one of Barnes & Noble’s acclaimed tablets, you might want to check if you have enough credit to cover the cost. The Nook HD, which features a 7-inch screen, comes in two varieties – 8GB and 16GB. The former will set your credit back $199 while the latter goes for $229. The Nook HD+ comes in at 9-inches and features a 1080p display. The 16GB device retails for $269 while the 32GB device retails for $299. Buying any of these with a Mastercard card will net you the $20 gift card.
So, why is Barnes & Noble offering a Christmas-like deal in January? It’s very simple really. The Nook didn’t have a very good holiday season, and Barnes & Noble is obviously trying to drum up demand for its tablet. The only flaw in its plan is restricting the deal to Mastercard users. Hell, it would be a bad idea to restrict it to any credit card purchases as most consumers are now in the process of paying off their credit card debt left over from the holidays.
Still, it’s a neat little promotion for those who prefer Nook to the Kindle Fire HD or the Nexus 7. The latter of which just received a T-Mobile version for those who want to take it on the go.