Bango: Android Web Browsing Up 400%

Apple squeaks out 13 percent increase

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U.S.-based Android users are an active (and likely multiplying) bunch, according to new data from a mobile payment specialist called Bango.  The company’s determined that, between the first and second quarters, the volume of Web browsing conducted on Android devices increased by a whopping 400 percent.

The organization that many people see as Google’s top competitor in the mobile space didn’t fare nearly as well.  Bango explained in an official statement, "In comparison the volume of growth from Apple devices was just 13% over the same period, representing an actual percentage market share decline of 16%."

Those details seem sure to cause a few people in Cupertino to direct curses at Mountain View.

Google  AndroidThe BlackBerry platform managed to beat both Android and iOS in terms of users’ Web browsing, however, and so both Google and Apple may still have some work to do when it comes to attracting advertisers.

Ray Anderson, the CEO of Bango, noted, "Even with the advent of Apple’s new iAd platform and Google’s acquisition of AdMob, BlackBerry still represents the best volume opportunity for mobile advertising in the USA."

Anyway, it looks like much of Android’s growth occurred thanks to smartphones created by HTC, and in the overall mobile devices market, Sony Ericsson, LG, Motorola, and Samsung also increased their market shares.

Bango: Android Web Browsing Up 400%
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  • Martin Hill

    These statistics are very misleading. In actual fact Android is far from beating the iPhone in web metrics and Blackberry is far behind.

    Bango asserts that the Blackberry grabbed 37% of “mobile web browsing” marketshare compared to 27% for Android and only 26% from the iPhone.

    Now you may ask, how the heck did Blackberry users suffering with their shockingly bad web browsers manage to beat both Android and iPhone users at web browsing?

    Well, the answer is they didn’t. Bango is only measuring a selection of bandwidth limited WAP and mobile web sites whereas the vast majority of iPhone and Android users browse full web sites with their excellent webkit browsers.

    This is confirmed by Millennial’s July 2010 report that indicated iPhone users as usual had captured 55% of web browsing amongst smartphones vs 19% for Android, 16% for Blackberry and only 4% for Windows Mobile.

    Likewise Admob’s April 2010 figures put iOS at 40% vs Android at 26% vs Blackberry at 5%.

    Net Applications WebMetrics analysis indicated that the iPhone actually gained more global share than Android in May 2010 (pre-iPhone 4 no less), going from 30.3 percent to 32.8 percent. In the same timeframe, Android went from 5.3 percent to 6.2 percent. Blackberry captured a measly 3.59%.

    Note that these stats don’t include the 2 other members of the iOS platform, the iPad and the iPod Touch, which would almost double the share taken by the iPhone.

    In other words, Android is still being beaten by the iPhone in web browsing marketshare, not surprising considering the installed base of iOS devices (100 million+) far exceeds that of Android and Blackberry is MIA


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