AT&T iPad Sales At All-Time High As Apple Has “Record Weekend”
As you may know by now, Apple CEO Tim Cook and CFO Peter Oppenheimer spent some time on the phone with analysts this morning. The purpose of the call was to announce that Apple would start making dividend payments this summer, and initiate a share repurchase near the end of the year.
Of course, the fact that Apple’s product lineup was not the point of the call didn’t stop questions about what Apple had coming, and how Apple’s new iPad had fared. Though he insisted that the purpose of the call was not to discuss the iPad’s performance, Cook did say that “we had a record weekend and we’re thrilled with that.” Of course, what exactly “record weekend” means isn’t clear. We’ll have to wait for Apple to release actual sales numbers for that.
Meanwhile, though, it seems that Apple isn’t the only company having a “record weekend” thanks to the new iPad. Around the same time that Apple’s conference call was going on, Seth Bloom of AT&T was tweeting that iPad sales had set single-day sales records.
Huge day: On Friday, AT&T set a new single-day record for its iPad sales and activations.
Not long after Bloom’s tweet, AT&T released a statement of their own. The announcement was unusually brief and was exactly as informative as Bloom’s tweet. Here it is in its entirety:
On Friday, March 16, AT&T set a new single-day record for its iPad sales and activations, demonstrating robust demand for the new iPad on the nation’s largest 4G network, covering nearly 250 million people.
So AT&T’s announcment is about as informative as Tim Cook’s statement: not very. Neither do anything more than tell us that the new iPad saw a higher level of demand than its predecessor. We’ll have to wait until actual numbers are released to say anything more definite than that.
Were you part of AT&T and Apple’s “record weekend”? Let us know in the comments.