As The Walking Dead Nears, The Promotions HitBy: Chris Richardson - February 10, 2012
With no Super Bowl in its way, nor any other entertainment conflicts of note, AMC’s smash hit, The Walking Dead is back for the second half of its second season. Naturally, the social media promotional push is in full swing as YouTube, Twitter and Facebook all brace for the return of the undead, AMC-style.
eecards is getting in on the action as well, something the lead image indicates quite nicely. Currently, there are four versions of the digital love notes, however, if you haven’t sent one by Sunday (2-12), there’s really no point in it. Granted, Valentine’s Day is on Tuesday, but considering the card features a “The Walking Dead returns 2-12-12…” disclaimer, the meaning will be lost by then.
YouTube is also burning with Walking Dead love, or, at least the official AMC YouTube page is, and the latest promotional video is naturally the featured video:
On Twitter, The Walking Dead is the leading trend, courtesy of its Promoted status. A quick glance around the world of Twitter reveals anticipation is high:
#TheWalkingDead returns Sunday! If you don’t watch, your life is highly invalid.Introducing the first prompted # I agree with!
#TheWalkingDead this Sunday, can’t wait!
Some of the show’s talent gets in on the Twitter fun:
#thewalkingdead bulletin: Hershel becomes a pot farmer. Things are gonna get real… slow…
#thewalkingdead fans. You really are the best.I may hate interviews but I love talking w
Facebook is ready too as the zombie fans all over are Liking just about everything the gets posted to the account. All in all, just another day in The New Marketing Age, a place where word of mouth is monitored by the amount of retweets and likes content receives.
It’s interesting watching an industry embrace one side of Internet technology — the side where people praise their product — but absolutely freak the hell out about the side of the Internet that revolutionizes the way in which content is delivered. Digression aside, get your zombie survival kits ready, because The Walking Dead are coming.