As The Walking Dead Nears, The Promotions Hit

By: Chris Richardson - February 10, 2012

With no Super Bowl in its way, nor any other entertainment conflicts of note, AMC’s smash hit, The Walking Dead is back for the second half of its second season. Naturally, the social media promotional push is in full swing as YouTube, Twitter and Facebook all brace for the return of the undead, AMC-style.

eecards is getting in on the action as well, something the lead image indicates quite nicely. Currently, there are four versions of the digital love notes, however, if you haven’t sent one by Sunday (2-12), there’s really no point in it. Granted, Valentine’s Day is on Tuesday, but considering the card features a “The Walking Dead returns 2-12-12…” disclaimer, the meaning will be lost by then.

YouTube is also burning with Walking Dead love, or, at least the official AMC YouTube page is, and the latest promotional video is naturally the featured video:

On Twitter, The Walking Dead is the leading trend, courtesy of its Promoted status. A quick glance around the world of Twitter reveals anticipation is high:

Introducing the first prompted # I agree with! #TheWalkingDead returns Sunday! If you don’t watch, your life is highly invalid. 1 hour ago via Twitter for Android ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

#TheWalkingDead this Sunday, can’t wait! 3 hours ago via web ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

RT @streetforce1: RT @walkingdead_amc: #TheWalkingDead premieres this Sunday at 9pm/8c on AMC. Retweet if you can’t wait! < YESSSS!!!!!!!!! 2 hours ago via UberSocial for BlackBerry ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Some of the show’s talent gets in on the Twitter fun:

#thewalkingdead bulletin: Hershel becomes a pot farmer. Things are gonna get real… slow… 3 hours ago via Twitter for iPhone ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

I may hate interviews but I love talking w #thewalkingdead fans. You really are the best. 2 hours ago via Twitter for iPhone ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Facebook is ready too as the zombie fans all over are Liking just about everything the gets posted to the account. All in all, just another day in The New Marketing Age, a place where word of mouth is monitored by the amount of retweets and likes content receives.

It’s interesting watching an industry embrace one side of Internet technology — the side where people praise their product — but absolutely freak the hell out about the side of the Internet that revolutionizes the way in which content is delivered. Digression aside, get your zombie survival kits ready, because The Walking Dead are coming.

Chris Richardson

About the Author

Chris RichardsonChris writes about the Internet, in all of its unpredictable glory. You can find him on Google+, Twitter, and, of course WebProNews.

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  • hash fold

    nice write up.

  • ohmygodjohntravolta

    Episode 8: “Nebraska”
    The episode starts at the exact same spot the previous one left off. One of the walkers who got shot (the stepmom) tries to grab Beth (Hershel’s youngest daughter), but is killed by Andrea with a swift hoe through the head. Shane shouts some more and Hershel tells the group to “LEAVE MY FARM!” for the umpteenth time. Maggie finally slaps Shane right in the face and things cool down somewhat.

    Sophia is buried along with Hershel’s dead family members from the barn. T-Dog, Andrea, and Shane pile the other corpses on a truck, drive to a nearby field and burn the bodies in a pyre. Hershel has something of a mental breakdown as he slips out of the farm and goes to a bar in the town to get shitfaced. Beth goes into catatonic shock from the ordeal at the barn, so Rick and Glenn head to town in order to bring Hershel back.

    Meanwhile, Dale tells a skeptical Lori about his suspicions that Shane killed Otis and his belief that Shane will sooner or later kill someone else. Daryl snaps and shouts at Lori when asked to bring Rick and Hershel home quicker, stating he’s “done looking for people”. Lori heads out by herself, hits a random walker on the way and flips the car into a ditch. It’s not shown what happened to her. That’s the second (and the last) actual walker we see in the episode.

    Glenn and Rick find Hershel in the bar. After a five-minute rant by a drunk Hershel, two dudes (Tony and Dave) enter the bar. They are bad guys. They inform Glenn, Rick, and Hershel that Fort Benning is overrun and they’re heading for Nebraska, which is supposedly safe. “Low population, lots of guns,” as they put it.

    The two quickly deduce that Rick and company must have a farm nearby and want to go there because “they’ve got people to look out for”. “That’s not gonna happen,” says Rick. There’s a tense situation, since both guys are armed and threaten to take the farm by force. This culminates with a Clint Eastwood-style gun draw and Rick shoots both guys dead. The scene then cuts to bodies of walkers burning in the pyre. End episode.

  • Alex

    Tasty! Looking forward to see this episode in german TV (might take a while to be available here though).