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Are You a Blogger Or a Content Creator?

Don't let labels limit you

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[ Social Media]

Do you blog or do you create content? This was one of the main themes of today’s BlogWorld keynote speech, delivered by Mitch Joel, Michael Stelzner of Social Media Examiner, Lisa Stone of BlogHer.com, and Deanna Brown, the CEO of Federated Media. While discussing the concept of building new media empires — to which, Mitch Joel offers, “media empire? WTF?” — the concept of not limiting yourself with the blogger label is an important aspect of success.

That is, don’t let the label define what you do, because more than a blogger, you are a content creator, and its this content that will separate you from the crowd. While the panel discussed their various successes, which is supposed to inspire the attendees, the idea of being more than a blogger, that is, escaping the limitations the label suggests is the goal.

Yes, the idea of creating great content for you blog still applies, as well as all that goes along with that. Engage your audience, be an authority, be thoughtful, talk about what you’re thinking, and, as Stelzner points out, figure out what your customer wants by asking them, and then, give them what they want.

Michael Stelzner

If you take this approach, Stelzner believes you’ll never run out of ideas for content.

There’s even a caveat to consider when blogging for a living, which was discussed by Mitch Joel. From Joel’s perspective, it’s hard to get ahead because of the sheer number of people who blog. Yes, the cream rises to the top, but with so much quality content out there, it’s that much harder to accomplish the desired ascent.

All of that in mind, perhaps the most important piece of information concerns perception. If you perceive yourself as just a blogger, complete with all the “everybody’s doing it” limitations that may apply, you’re already starting at a disadvantage. However, Deanna Brown has another idea: Instead of blogger, think of yourself as a content creator. In fact, Brown avoids the term because of the limitations that come with the label. From her perspective, “I would avoid blog and anything that puts you in a box.”

Deanna Brown

Stelzner furthers the goodwill be referring to bloggers as publishers. In fact, he defines blogging as being publishers, so again, don’t let the title limit your outlook or your goals. Consider this, from Lisa Stone’s perspective, while TV is still king in terms of overall content, but bloggers/content creators have more pull than magazines or celebrities when it comes to recommending products.

Unfortunately, she doesn’t offer any metrics to quantify her statement, but if you have strong audience that respects your work, it’s easy to conceive this audience taking your advice in relation to product recommendations. Of course, to get this point, you’ll need to create the kind of content that will attract the audience, and this is where the idea of being something more than a blogger — a publisher and a content creator — comes into play.

Are You a Blogger Or a Content Creator?
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  • http://go.to/brofarops dr. Robert

    SOCIAL MEDIA: & BLOGging/ vs CONTENT CREATOR/ Website Mediums – BOTH ARE … From an SEO standpoint … IMPORTANT ! A website by itself is a store in a vast global mall of shops, listed in a giant yellowpages. Now, how do you get found ? Do you tell only your friends and family with the hopes the will tell others ? The “Business Card” approach, Very slow growth. Again, how do you get found ? Lets BLOG / TALK about this … Which BLOG Network and will get you FOUND ? For ADVERTISING – BLOGGING/ Network Newspapers {FACEBOOK/TWITTER/Google Blogs and so on}, BANNERS/ BillBoards {Creatives} & Email/ junkmail {WHo do you write ?} This TOPIC of SOCIAL MEDIA can be spun in thousands of ways. But a successful website owner will do hours of blogging on their blogsite and guest writing where they can …

  • http://uplog.org Israel Rothman

    ACTUALLY, to be a really good blogger, you need to be a business consultant, marketing consultant, internet consultant, search engine consultant, and a good writer!
    http://uplog.org join our team of pros

  • http://www.mobilephonenerd.com Caezar Al-Jassar

    This is something critical to our business model. We ask bloggers to contribute to our website regarding content we think is important to our followers. In return they get a cut of our profits :) I wonder if other websites have adopted a similar strategy? You can see our blogger community at: www.mobilephonenerd.com/views-and-news

  • http://www.sparringmind.com Gregory Ciotti

    I like to think of blogging as just a central part of content marketing, in which other parts play a role in an overall strategy.

    The self-hosted blog is definitely the home base though.

  • http://blogher.com Elisa Camahort Page

    Thanks for the recap. Much appreciated since I couldn’t attend.

    To see the data behind Lisa’s comments on trust and influence, you can visit http://blogher.com/research. In particular our 2011 annual social media study has the stat about bloggers vs. celebs, but every study we did this year both broad (annual study, general eCommerce study) and vertical (beauty, automotive) validated that consumers now trust the *experience* of users over the *expertise* of corporate reps or traditional media pundits.

    There’s also other interesting stuff that explores the nuances between why people use different social media tools, and how trust/influence varies between those tools…but too much for a comment :)

    Elisa Camahort Page (One of Lisa’s fellow BlogHer co-founders)

  • http://www.phoenixleisure.co.uk Muggsy

    I’m really a bit of both!