Apple’s Trademark Applications Are Getting Kind Of RidiculousBy: Zach Walton - December 10, 2012
Apple is one of the most well known brands around the world. Its logo is recognized by millions of people. It’s understandable that Apple would want to protect its brand, but its latest trademark application is a little ridiculous, even by Apple’s standards.
The Register reports that Apple has filed a trademark request in the Europe for a leaf. Not just any leaf, however, as the company is attempting to protect the leaf in its logo. Check out the trademark application, courtesy of The Register, in all its ridiculousness below:
In the application, the leaf trademark covers 10 product classes. It’s expected that computers, educational material and film streaming services would show up, but it’s a little strange that Apple is also covering its bases in jewelry and footwear. Perhaps Apple will start to sell jewelry that features only the leaf of the Apple logo as some kind of minimalist design statement.
Apple’s zealous overprotection of its trademarks and patents should be expected at this point. Earlier this year, the company sued a European grocery store because its logo was an apple. The two logos looked nothing alike, but Apple still sued anyway.
It should be noted that this is only an application at this point. The trademark may not be granted to the company, but there’s always a chance that it will. At that point, we can look forward to Apple pursuing even more litigation against companies that dare feature any kind of similarly shaped leaf in its logo.