Apple Unveils iPhone SE, New iPad Pro

Chris CrumTechnology

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Apple held its big event on Monday, making several announcements. Among these were the iPhone SE and the new 9.7-inch iPad Pro.

The new phone has a four-inch display, an aluminum design, and new matte-chamfered edges, a color-matched stainless steel Apple logo, and four metallic finishes.

The device has the same 64-bit A9 chip offered in iPhone 6s and iPhone 6s Plus, longer battery life, faster wireless, a 12-megapixel iSight camera with Apple's Live Photos feature and 4K video, and Touch ID with Apple Pay.

Apple SVP of Worldwide Marketing Phil Schiller said, "iPhone SE is an exciting new idea — we started with a beloved, iconic design and reinvented it from the inside out. The result is the most beautiful and powerful phone with a four-inch display in the world. iPhone SE is packed with a stunning four-inch Retina display, advanced 64-bit A9 chip with M9 motion co-processor, longer battery life, 12-megapixel iSight camera with True Tone flash, Live Photos, 4K video, faster LTE and Wi-Fi, and Touch ID with Apple Pay. Everyone who wants a smaller phone is going to love iPhone SE."

The device will be available in gray, silver, old, and rose gold metallic finishes in 16GB and 64GB models starting at $399 in the US.


You'll be able to order one on March 24 with availability coming March 31 if you live in Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, the UK, US Virgin Islands or the US.

The new 9.7-inch iPad Pro weighs a pound, and features a new pro Retina display with improved brightness and color, lower reflectivity, Night Shift mode, and new True Tone display technology, which dynamically adjusts white balance.

The device has a 64-bit A9X chip, a four-speaker audio system, a 12-megapixel iSight camera supporting Live Photos and 4K video, a 5-megapixel FaceTime HD camera, and faster wireless technologies. The device supports Apple Pencil and a new Smart Keyboard cover.

“iPad Pro is a new generation of iPad that is indispensable and immersive, enabling people to be more productive and more creative. It’s incredibly fast, extremely portable, and completely natural to use with your fingers, Apple Pencil and Smart Keyboard. And now it comes in two sizes,” said Schiller. "The 9.7-inch iPad Pro has a new Retina display with True Tone technology, four-speaker audio system, blazing fast A9X chip, 12-megapixel iSight camera, 5-megapixel FaceTime HD camera, faster wireless, and support for Apple Pencil and Smart Keyboard. It is the ultimate upgrade for existing iPad users and replacement for PC users.”

The 9.7-inch iPad Pro comes in silver, gray, gold, and rose gold. It starts at $599 (US) for the 32GB with Wi-Fi model and $729 for the 32GB Wi-Fi + Cellular model. Both are also available in 128GB and 256GB capacities. The latter is the highest of any iOS device.


The 9.7-inch iPad Pro will be available to order on March 24. It will be in Apple Retail stores on Thursday, March 31, in Australia, Canada, China (Wi-Fi models only), France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, the UK, US Virgin Islands and the US.

Images via Apple

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.