Apple Jumps Google As World’s Most Valuable BrandBy: Lee Hester - March 7, 2012
According to the latest findings from the BrandFinance Global 500 (to be launched on March 19th), Apple will be named the world’s most valuable brand leaping over second place finisher Google. The Cupertino based corporation has achieved the highest ever brand valuation ($70.6 billion in the United States) by BrandFinance beating out it’s closest rival Google ($47.5 billion). BrandFinance is the world’s leading independent brand valuation consultancy company. Last year, Apple was ranked eighth by the firm.
Apple has asserted its position as the leading consumer tech brand with the launches of iPad2, iPhone 4S, Mountain Lion operating system and today’s eagerly awaited and anticipated launch of the iPad3. Apple just announced its 25th billion mobile download which demolishes any of its competitors in this rapidly evolving market.
“The meteoric rise we have witnessed over the last twelve months is nothing short of staggering. Apple is the classic American corporation that was once the alternative quirky brand for designers and creatives. Now their products are accepted by major corporations and are used by the mainstream corporate industry. Companies like Apple are built on strong Intellectual Property and are the engine for growth in a new era. Apple is a great example of how IP can be used to leverage high profits. As Apple continues to develop it seems set to dominate the technology industry in 2012 and beyond,” said David Haigh, CEO of Brand Finance inc.