Apple iTV Coming By Christmas [RUMOR]

    March 14, 2012
    Shaylin Clark
    Comments are off for this post.

Rumors have been flying in recent months that Apple was working on their own HDTV, usually called the iTV (though that probably won’t be its name). Though attention turned to the new iPad in recent weeks, the rumors have persisted.

Now it looks like the iTV may really be on its way. In a note to investors analyst Peter Misek of Jeffries said that companies in Apple’s supply chain have already begun receiving shipments of the specialty components required to make the displays for an iTV. He said that the iTV should be in full-scale production by either May or June, with a planned release sometime in the fourth quarter of this year. Misek also said that he expects an initial production run of between two and five million units, and a price point of $699. He did not speculate on the size range for the TV. Based on the going rate for HDTVs, though, price point of $699 seems to suggest that the iTV will be on the smaller side, at least for the first generation.

Misek also did not speculate on what Apple would ultimately call the iTV. Given the fact that two separate entertainment companies – one British, one American – are called ITV, it is extremely unlikely that Apple would call their TV the iTV. A variation on the Apple TV name is somewhat more likely, though that could conceivably cause some confusion. Apple announced the third generation of their set-top Apple TV at last week’s iPad event.

Misek also had some thoughts on the latest iPad and the next iPhone (usually called the iPhone 5, but probably just “the new iPhone“). The next iPhone will launch sometime in the third quarter with a 4-4.3-inch screen, A6 processor, and would be a significant redesign. Meanwhile, he called rumors that iPad screen production would not be able to keep up with demand “overblown.”

The new iPad was unveiled last Wednesday at a special media event. The device will be available in stores beginning Friday morning. Those who pre-ordered the new iPad in the first two days after the event should expect delivery on Friday as well. By last Friday shipping dates had slipped to March 19th, and are now showing as “2-3 weeks.”

Would you pay $699 for an HDTV from Apple? What features should an iTV have to distinguish it from the (much cheaper) Apple TV? Tell us what you think in the comments.

  • http://www.itvent.com Patrick Hughes

    I strongly disagree that a variation of the Apple TV name is somewhat more likely than Apple calling their HDTV the iTV. The iTV brand would instantly become the most powerful of Apple’s “i” family of devices and would make it one of the world’s most recognized brands, with a valuation possibly in the hundreds of billions of dollars (even more than the iPhone which by itself has a value of more than Microsoft).

    The iTV most likely should help drive Apple’s stock value past the trillion dollar mark (as some analysts predict). Any other brand name wouldn’t carry the day and could be seen as one of the most disastrous branding moves ever in business history.

    I happen to be the American entertainment company you referenced in your article and I have let Apple know that I am willing to provide a reasonable and fair exclusive license which would allow Apple to move forward with the iTV brand name. Based upon ITV Plc’s recent reversal of their initially reported objection to Apple’s use of the iTV mark, I wouldn’t count the name out, plus I think the market and Apple shareholders will demand otherwise.

    Finally, by NOT naming their HDTV the iTV, it would leave open the very real potential of a licensed ‘smart TV’ iTV entertainment center knockoff, which could generate sales in the millions of units and possibly cause much confusion in the marketplace and a lot of embarrassment to the world’s leading developer of innovative electronic devices.

    Just imagine the iPod, iPad and iPhone being connected with something other than Steve Jobs final prized iTV (the name it’s been called within the embodiment of Apple’s last five patent applications).

    Patrick Hughes, President & CEO, iTV Entertainment, LLC

  • http://www.lereveal.com umar

    what is the release date now ??