Apple Inspires Cult-Like Religious Reaction In People

    March 29, 2012
    Zach Walton
    Comments are off for this post.

Apple is a company and brand that has a lot of fans. Those fans can sometimes make Trekkies look like well-balanced, normal members of society. This just begs the question: is there a line between fanaticism and outright religious devotion?

Let’s first define religion: according to Dictionary.com, religion is “a set of beliefs concerning the cause, nature, and purpose of the universe, especially when considered as the creation of a superhuman agency or agencies, usually involving devotional and ritual observances, and often containing a moral code governing the conduct of human affairs.” Well, that sure sounds like religion, but doesn’t sound anything like an Apple fan. I’m pretty sure most Apple fans don’t think Steve Jobs is a god and that he created the tech universe.

Let’s look at the definition of fan then and see if we can find any correlation. A fan according to Dictionary.com is “an enthusiastic devotee, follower, or admirer of a sport, pastime, celebrity, etc.” Well, we can safely say that Apple as a brand fits nicely into the etcetera of the definition. The fans are enthusiastic devotees of the brand and religious folks are enthusiastic devotees of whatever they worship. Is that enough to say that they are one in the same?

BBC News recently ran a documentary called “Secrets of the Superbrands” that looked into that very same subject. While a lot of the documentary looked into how other industries (such as the porn industry) are leading the charge into the adoption of new technologies, it also looked into the fandom of certain brands and how far it can go. It was found that people travel hundreds or thousands of miles to Apple store locations when they have one right next to them. Why travel to the one farther away? Because it was a brand new Apple store.

In all of this, it was found that Apple products light up the same parts of our brains that religious deities do. While this is hardly fool-proof evidence that Apple fans view the brand as a god, it does confirm what we’ve known for years – Apple fans are serious about their devotion.

Do you think that Apple is a god of the 21st century? Or are you just a casual fan of their products? Let us know in the comments.

[h/t: CNN] [Lead image: The Economist]

  • Rochelle Brooks

    Wow, Awesome this is perfect sutff :)

  • Isaias

    Nice correlation with religion. Some folks just go too far with it, kind of like travelling a few hundred miles to check out a new apple store, that’s a little too devoted for me lol

  • dl

    Are you serious with this article?? Talk about reaching… are you that desperate to have a topic to write about to go this far with this article? I gather you take the general public to be idiots if you believe they will even read the article or entirely, and not just shut it down as we have done. This is very seriously an act of desperation it would appear, as you seem to refer that people who use Apple devices are, or those who seek to bash Apple device users.

  • Art

    Yeah, and my wife, chocholet, and early Beatles music do the same thing. How dumb is this? I love apple products, I also love Gibson guitars. When someone sakes if they should buy an iPhone, I say, depends, an android is almost as good … , but, you are going to embrace the apple Eco system … Well… Then nothing even remotely comes close. I have never met anyone who did not have good reasons for liking apple products. Those reasons were based on reason.

  • http://facebook.com Anonymous

    If you’re going to take a popular topic on Reddit from a 10-month old post, at least have the common decency to credit the right site you discovered the information at.

    That being said… no, they aren’t cult-like at all. It’s a great product with people who like it. It’s the prime goal of any company in the 21st century and Apple is good at it.

  • Jim

    No harm in you bringing up the BBS documentary, Zach, but the overall claim, as rehashed constantly on the Web, is link-baiting BS.

    For most people who respect and repurchase the Apple brand, the reason is this: Well-made, interesting, high-productivity products. That’s it.

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  • http://www.iphoneipadandroidapplicationdevelopment.com/ kaitherine

    WOW great Stuff!!! i am realy fan of Apple’s product.

  • http://yaleherald.com/val/profile.php?mode=viewprofile&u=1298109 Nestor Adderley

    my God, i believed you had been planning to chip in with some decisive insght with the conclusion there, not depart it with “we leave it for you to decide”.