Apple Drops MacBook Prices, Updates ProcessorsBy: Chris Crum - February 14, 2013
Apple announced today that it is reducing prices on its MacBook Pro with Retina display line. It’s also updating the processors.
The 13-inch version is now $1,499 for 122GB of flash, and $1,699 for a new 2.6 GHz processor and 256GB of flash. The 15-inchy version now comes with a 2.4 GHz quad-core processor, and the 15-inch notebook comes with a new 2.7 GHz quad-core processor and 16GB of memory. The price of the 13-inch MacBook Air with 256GB of flash has been reduced to $1,399.
“The MacBook Pro with Retina display features the world’s highest resolution notebook display,” the company said in an announcement. “Whether you’re reading emails, writing text, editing home movies in HD or retouching professional photography, everything appears vibrant, detailed and sharp, delivering an unrivaled viewing experience. The MacBook Pro with Retina display features flash storage that is up to four times faster than traditional notebook hard drives, and delivers improved reliability, instant-on responsiveness and up to 30 days of standby time.”
All of the new pricing and updates go into effect immediately, and the products are available through Apple’s online store. They’re also available through authorized resellers.
Apple shares were down 0.54% in pre-market trading this morning.