Apple Conducted A Study To Find Out Why You Went With Android

By: Zach Walton - August 14, 2012

A lot of interesting evidence is being brought to the public’s eye in the ongoing Apple vs. Samsung court case. Nothing is more interesting, however, than a study conducted in 2010 by Apple. It wanted to find out why people were buying Android phones over iPhones. The results are actually pretty surprising.

CNET got their hands on an Apple study that was passed around internally in 2011. It was used by Samsung as evidence in their ongoing case against Apple. Apple claims that Samsung copies their devices while needlessly confusing the consumer. Apple’s own study says otherwise.

The study found that 48 percent of those surveyed bought an Android phone to stick with their current carrier. Remember in 2010, the iPhone was still only available at AT&T. Switching to AT&T from any other carrier for just an iPhone seems like a silly proposition except for the most hardcore of Apple fan.

The other reasons are just as damning for Apple’s claim that customers don’t know the difference between the iPhone and Samsung’s phones. The study found that 36 percent of Android buyers went with the brand because they trusted Google. Another 30 percent just preferred the larger screen. Other reasons vary from preference for the Android Market to a desire for turn-by-turn navigation.

Apple has addressed many of these causes for defection over the last few years. The iPhone is now available on pretty much every carrier. They are also introducing turn-by-turn navigation with iOS 6. It would be interesting to see if the reasons for people choosing Android over iPhone are the same today as they were in 2010.

It should also be noted that this study lumps Android phones into a single unit. Those questioned may not necessarily represent those who bought Samsung phones. It would be safe to assume that at least a few were Samsung phone owners since the company made it a point to release devices with bigger screens than the competition.

Expect more fascinating documents like this one as the trial continues. Samsung and Apple undoubtedly have a lot left up their sleeves in this legal battle. Neither of them are going to get out of this unscathed.

About the Author

Zach WaltonZach Walton is a Writer for WebProNews. He specializes in gaming and technology. Follow him on Twitter, StumbleUpon, Pinterest, and Google+ +Zach Walton

View all posts by Zach Walton
  • Robert Grimshaw

    I have an Apple 3GS. When my plan is up next year I plan to switch to an Android phone. I don’t like corporate bullies, Apple can take a hike as far as I’m concerned.

    • Neil

      So Apple are “corporate bullies” but Google are not?

      • TrenchPress

        Even one of the founders of Apple said he like the Samsung android phones better. But Apple fans are excited by the decision. Publishers not artists created copyright, and that hurt the artists/inventors to improve on things, and now it just stifles progress.

        Most do not care to be integrated with Apple, and many prefer a more open system with less restrictions. People want choices.

  • smt

    The only way you wouldn’t know there are differences between Apples and Androids is if you lived in a cave all your life and were blindfolded.

  • M White

    I gave Apple the thumbs down decades ago. I don’t like their proprietary approach, never have, never will. Now with all the lawsuits they’re showing their true colors, and I like them less than before. They tried to play the underdog card for years, but never hesitated to screw over their own customers. I vote with my dollars and I vote NO to Apple.

  • David Kinlay

    Why oh why do Apple want to have the monopoly?
    Nothing like healthy competition!

  • AZPurpleLady

    Every company wants as much market share as they can get and Apple, Google and Samsung are no different and they’re ALL corporate “bullies” to one degree or another. Most of the people blasting Apple didn’t like them prior to the iPhone and just use forums like this to be able to express that dislike. Face it, there are Windoze people and there are Apple people. That’s just the way it is. Blasting any company for trying to protect their technology (or whatever) is short-sighted at best.

    Since I have all the other Apple products I did get an iPhone, used it for 4 days and sent it back. Not because it didn’t work, I just didn’t like the way it worked versus the Android phone that I had “upgraded” from. I liked several of the apps that were native to the Android phone that I had to go through several more steps to use on the iPhone. I also didn’t like the virtual keyboard. I prefer a real keyboard. People will buy what they feel comfortable with or what they’re used to. Apple knows that, Google knows that, and so does any other company out there.

  • Philippine Website Designer

    i guess i have problem in my eyes, cant tell how there are the same.

  • mohammad

    The text was useful