AOL Sets Up Shop at First Digital Content NewsFrontsBy: Mike Fossum - April 25, 2012
Back in February, AOL partnered with Google, Yahoo!, Microsoft, Hulu and Digitas to form “Digital Content NewsFronts,” a forum which allows members to gauge and present advance content offerings to potential investors. The DCNFs kicked off on April 19th, with Hulu presenting their quality content offering to marketers in New York City – and after 13 days, the inaugural event will conclude with Google/YouTube’s showcase on May 2nd. The collective suggests that the digital media landscape changes every two weeks, and during the course of the summit, Microsoft Advertising, AOL, Digitas, and Yahoo! will also be showcasing their programming innovations and latest content offerings.
A blog post by AOL CEO Tim Armstrong shed some light on the company’s plans for the first event, with their focus being – Powering Brands through Ideas and Content. AOL will be presenting its broad content offerings to advertisers, which will cover assets including Autoblog, TechCrunch, Moviefone, Engadget, The Huffington Post, Stylelist, MapQuest and Patch. Armstrong also writes that he will be keynoting the kickoff, and event presentations will include forums on Brand Solutions and Mega-Trends.
Also presenting will be fashion and style influencers like Nina Garcia, Rachel Roy and Erin Fetherston; entertainment industry icons Michael Eisner and Larry Tanz, CEO of Vuguru, as well as the cast of a new web series – Julie Warner, Kristy Swanson, Amy Yasbeck, and Romy Rosemont.
AOL adds that there will be additional surprise guests – Perhaps Xena will show up, and stand next to the original Buffy.