Last week, a big update to Google's core search algorithm dominated the SEO headlines (along with the fact that Google said that Panda is now baked into the core algorithm). The update rolled out the weekend prior, and it looks as though history has repeated itself.
Now there are reports of another big core update from this past weekend with Google confirming it.
SEOs and the webmaster community have been anxiously awaiting Google's forthcoming Penguin update (which the company has been teasing for what seems like an eternity). When the previous core update launched there was Penguin speculation among some of the community, but that was shot down. Once again, with this more recent update, the speculation once again occurred.
According to Google (via Search Engine Land) it was still not Penguin:
@AdilAdilrehman core algorithm. Not penguin
— Gary Illyes (@methode) January 18, 2016
Google is still expected to push the new Penguin within the month. That may or may not happen, but last we heard about the timing, it was looking likely. It was even supposed to happen before the end of last year, but Google ultimately delayed it because of the holidays. Still, there's likely more to it than that or it would probably have begun rolling out by now. Stay tuned.
Image via Google