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Android Surpasses iOS For First Time on Millennial Media

Mobile Mix Report Looks at Top Mobile Devices

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Millennial Media has released its monthly Mobile Mix report looking at the smartphone market for the month of December. For the first time, Android surpassed iOS as the largest smartphone OS on the Millennial network, with an 8% increase month-over-month and 46% impression share on the firm’s network in December. iOS currently has a 32% share.

For context, Millennial’s network is the largest mobile ad network in the U.S. 

According to the firm, Android ad requests grew 141% from Q3 to Q4 and since January 2010, Android has grown 3130%. When breaking down the revenue generated by apps in Q4, Android had a 55% share as opposed to 39% for Apple. Android also had a 13% increase quarter-over-quarter.

Apple remained the top manufacturer on the Millennial network (as it has been for the last 15 months), and the iPhone and iPod touch made up two out of the top three of individual mobile devices.

Top Manufacturers in December

Top Devices in December

Apple ad requests grew 12% from Q3 to Q4 and since January, Apple has increased 14%. iPad requests increased 280% from Q3 to Q4.

HTC came in at number 3 in the Top 15 Manufacturers with a 9% month-over-month increase. "There is a direct correlation with this increase and HTC having the highest number of devices (nine) in the Top 30 Mobile Device-Ranking including the debut of four new devices on the Millennial network: HTC Nexus One (Passion), HTC Evo, HTC Droid Incredible, and the HTC Desire," a spokesperson for Millennial Media points out. 

As far as carriers, Verizon experienced a 2% increase month-over-month in December. "Verizon’s impression share is likely a result of the popularity of Droid devices and the carrier’s ability to offer 13 of the Top 30 Mobile Devices," the spokesperson said. 

It will be interesting to see how much Verizon jumps for the February report, with the release of the iPhone for Verizon

Samsung maintained the number two position in the Top 15 Manufacturers for the third consecutive month.

Android Surpasses iOS For First Time on Millennial Media
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  • http://www.buzzageek.com.au Sunshine Coast Computer Repairs

    With the last upgrade to my iPhone I think the phone has become so erratic, slow, with frequent drop outs etc, that perhaps it time to make the switch to an Android based phone. It’s time that my iPhone was put to rest.

  • http://cghearn.com cghearn

    I wonder with all of this love surrounding android (and the unavoidable comparisons to iOS) if this is the very boost that Linux has needed. With even moderate tech consumers become exponentially more familiar with the OS’s used on their devices and so much technology moving “to the cloud”, I wonder how much longer before people see the huge benefits of switching over to a free and open operating system.

    Gone are the days of the iPod and iPhone being the only serious option available. Now more than ever people are able to purchase the technology they want, when they want it, through the channels they prefer, from (nearly) every tech company and wireless carrier out there.

    Bye, bye Bill. Sayonara Steve. Linux is finally coming into it’s own, with Google in the lead!