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Android Surges In AdMob Report

Ready to pass the iPhone in the U.S., catching up worldwide

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Sometime this month, Googlers who work on Android probably earned the right to pop the corks on a few bottles of champagne.  New stats from AdMob (which unfortunately only run through February) indicate that Android was poised to pass the iPhone in terms of U.S. market share.

AdMob found that the iPhone had a slight edge at the end of February: 44 percent versus 42 percent.  But at the rate Android’s market share has been increasing (and the iPhone’s market share has been decreasing), it’s likely to have taken the lead by now.

This would of course represent a major victory for Google.  It’d raise big questions about how much the scales will continue to tip, too – how low will the iPhone’s U.S. market share go before things stabilize?

The iPhone is still pretty dominant on a worldwide basis, though.  AdMob determined that its market share in that respect is 50 percent, while Android’s is 24 percent.  So while Android’s done well globally – it was at just 16 percent a year ago – Google has some work ahead of it overseas.

Maybe that just means Googlers can look forward to having a second day of champagne and celebrations at some point in the future.

Android Surges In AdMob Report


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  • http://www.localauctionprofits.com Adron Wood

    I have to say I am very happy with the way things are going for the Android. I love mine!
    I think it is about time the playing field is leveled in the smart phone market. The iPhone is a great product, no doubt, but I see it a more of a monopoly so competition is great! I am excited to see where the Android goes from here!!

  • http://www.marketingbangkok.com Tom Aikins

    The Nexus just made it to Thailand a short time ago and I’m getting one soon. After I saw a video on WebProNews comparing the iPhone and the Nexus and it seemed like the Nexus was definitely superior.

  • StatsNGraphs

    It’s from AdMob. I only glanced at it, so look for yourself, but I think the way they are measuring market share is by how many systems are using AdMob which is Ad software for mobile devices. AdMob is also owned by Google.

    It makes sense to me that ad serving software that is owned by Google might be running on more phone operating systems that are made by… Google.

    This is an interesting report, but I don’t think it should be looked at as in indicator of who is dominant in the marketplace.

    Check your data then form your beliefs.

    ComScore data shows that when talking about smart phone market share, iPhone went from 24.8% in Oct-2010 to 25.1% in Jan 2010 (a point change of 0.3). Google went from 2.8% to 7.1% during that same timeframe (a point change of 4.3). While that is a clearly impressive upswing for Google, I don’t see what it has to do with Apple at all.

    During that time period, Google passed Palm from 5th place to fourth place. Where did they get their market share? From the number three smart phone platform. Microsoft. RIM (#1) gained 1.7 points. Apple (#2) gained .3 points. Microsoft (#3) lost 4 points and Google gained 4.3 points.

    Microsoft and Palm were the only two that lost points. Overall, the market is expanding with Google taking share from Microsoft and Palm.

    ComScore Data –> http://tinyurl.com/yf7n3yh

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