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Android Market to Overtake Apple Appstore This Year

Is currently the fastest growing app platform in the world

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Android Market to Overtake Apple Appstore This Year
[ Business]

According to a report by mobile researchers research2guidance, the Android Marketplace will overtake Apple’s Appstore to become the biggest application store in the world by August of this year. After that, the amount of available apps for Android will continue to grow at an incredible rate.

The Android Market is growing over twice as fast as Apple’s Appstore. In April alone, 28,000 new apps were added for Android as opposed to on 11,000 for Apple. The study makes a point to say that as of right now, these are the only two companies in the race – as they both add more new apps in a month than other platforms (i.e. Blackberry and Windows Phone) have in total.

In August, research2guidance predicts that Android will overtake Apple with 425,000 available apps. Longer predictions see the Android Market expanded to 700,000 apps by the beginning of 2012. Just as their app offerings hit 700,000, Android OS may as well hold nearly 50% of the smartphone market share, according to Gartner research.

This certainly isn’t the first time we have heard that the Android App Market is on the rise. Earlier this year, as part of their Q1 earnings report, Google announced that over 3 billion Android apps had been installed and that downloads of said apps were up 50% from Q4 of 2010.

Another interesting find from research2guidance’s study – 64% of the current Android apps are free as opposed to 60% of Apple apps.

What does this means for app developers? Here’s what they have to say:

The Android Market is clearly the most dynamic app market today with the highest growth rates in terms of app numbers, but this does not necessarily mean that the chance for an average developer  to generate revenue on that platform has grown as well. On the contrary, the success of an app store is negatively correlated to the success of an average developer.

All analysis on the early months of an app store including the Android Market shows that average download numbers decrease dramatically after the first months or even weeks after the launch of the store. The long tail gets longer and longer while the top 5% gets richer and richer.

Although the Android App Market is clearly growing much faster than Apple’s in terms of available apps, the iOS is still king right now when it comes to revenue. In terms of app revenue, iOS currently holds a commanding 47% to 36% lead over Android.

Android Market to Overtake Apple Appstore This Year
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  • stephen

    too bad it’ll still be terrible fragmented android…

    no mobileos yet released (incl. any/all versions of android) even begin to rival iOS’ beautiful aesthetic and ease of use.

  • stephen

    in regards to revenue comparisons…

    “The truth is, we know Google is going to have more market share than we do. Heck, let’s just say it — they’re going to dwarf us. We don’t care. We would rather have 10 percent of a gorgeous beautiful pristine market that we can completely own and control (read: huge margins) than have 90 percent of a bucket of shit.”

    Fakesteve.net

  • MIke

    Hopefully this will kill Apple for good, and all the stupid people that buy into there marketing. Apple=Weak

  • Brian

    So today we learned the Apple App Store hit 500,000 apps, months before these guys predicted they would reach 425,000 (at which point they would supposedly going to fall behind Android). I wonder if research2guidance is going to be giving refunds for their “mobile research.”

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