Android Making Gains Overseas
Data from Kantar WorldPanel has shown that Google’s Android OS has been making gains in the first quarter in seven major markets, including Australia, Britain, France, Germany, Italy, Spain and the United States.
In Italy and Spain, Android popularity more than doubled year-over-year in both markets, at 49% and 72% respectively. Germany saw a 62% rise, roughly double. Apple’s iPhone made gains on Android in the U.S. and the UK over the same period, but lost users in Europe. Android still is king in the UK, with over a third of that country’s smartphone users adopting the platform.
Microsoft’s Windows Phone has doubled its share in Germany at 6 percent, and has risen to roughly a 3-4% market share in France, Italy, the UK and the U.S. Microsoft has also seen a boost in Windows Phone use in emerging markets, having released the platform in 23 new countries in February.
Android gains have prompted losses in Nokia’s Symbian and the Blackberry platforms. RIM’s market share in the U.S. has dropped from 16% to 12% in the last year. Though, RIM still garners more app downloads than both Android and iOS.