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Android Assumes Smartphone OS Lead

Nielsen: Android wins in terms of U.S. market share, appeal to young people

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One day after a well-met iPad 2 announcement, it’s a solid bet that the iPhone 5 team at Apple just received orders to work a good deal harder.  New stats from Nielsen indicate that, in terms of U.S. smartphone market share, iOS has fallen behind Android.

As the figure below shows, Nielsen believes Android secured a market share of 29 percent during a two-month period ending January 11th.  That puts it just ahead of Apple’s and RIM’s offerings, which are tied at 27 percent, and way in front of the mobile operating systems that Microsoft, HP, and Nokia have created.

What’s more, another figure indicates Android’s doing quite well in terms of attracting young users.  And that fact’s certain to impress a lot of marketing execs who like to target young people.

There’s still good news for companies other than Google, however.  Nielsen pointed out in a corporate blog post, "[A]n analysis by manufacturer shows RIM and Apple to be the winners compared to other device makers since they are the only ones creating and selling smartphones with their respective operating systems."

Plus, even as market shares fluctuate in one direction or another, the overall demand for smartphones continues to grow at a rapid pace, ensuring (or at least making it more likely) that there’s money for everyone.

We’ll be sure to continue tracking the competition, in any event.

Android Assumes Smartphone OS Lead
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  • RScott

    Judging by some of the age demographics – it is possible to make some interesting assumptions – I am not sure I agree so much with the bloggers assertion that the large youth (18-24) number for Android is simply because they like Android best – perhaps a bit, but I would also factor in the cost of the iOS devices as a determining factor – Apple iPhones are expensive – and often the resources needed to purchase these products are more apt to be skewed to a higher age bracket – simply put – android is cheaper – therefore android will be more prevalent in the 18-24 demographic. It is interesting to see RIM holding its own with the 34-55 age group – they are the business demographic and have been using Blackberrys for years – that is where android and Apple need to look for new business.

  • Adsense Publisher

    My take on all of this is Apple never learned it’s lesson the first time. Proprietary just does not work to make your products #1. Then you throw on top of it the design flaws with the phone and everybody is pointing the finger at Apple for their dropped calls and poor reception. At least if a Motorola phone had signal issues, you couldn’t point the finger at Google as they only created the OS.

  • ChemE2011

    Do your math right, for the age poll Android is 28% as is Apple at 28%. Not 29% for Android and 27% for Apple.

    • http://www.webpronews.com/ Doug Caverly

      Think past the decimal point. Fractions, rounding, etc.

  • ChemE2011

    Hell just noticed you screwed up all the numbers on the age poll save for RIM.

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