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Why Are People Searching Less Than They Were a Year Ago?

Nielsen Releases July Search Market Stats

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There are 85 Comments. Add Yours.
  1. Mobile

    So are you saying Nielsen didn’t include mobile searches in these stats?

  2. The internet is getting filled with all sorts of websites that contain good and valid content in large numbers. People are starting too bookmark these websites and search on them directly instead of going through search engines.

    I do this myself because I know the searches that I’m doing on those specific websites will return me better and more specific answers than general search engines.

    • Yes, I did the same and used one of very famous social news/bookmarking websites for some of my information. But after their last transformation-redesign I doubt very much that this way is quite reliable because I can’t find my resources. In other words, we can be hostages when relying on such bookmarking services and some day receive a very unpleasant “gift”.

  3. You mention “Phone Apps.” has a Cause For a drop In “Search” I’am Sure that Explains Part of It But I Think the Slow Economy has Something to Do with it People Don’t Have The Money To Spend and even Know People that Have Gotten Rid Of Cable T.V. and Internet Service to Cut Back On Their Bills.Besides I think Too Many People are Busy on Facebook to “Search” Drew H.

    • Chris Crum

      I can definitely see Facebook and the economy contributing to the decline.

  4. As the poster above mentioned, it appears mobile search is capturing a larger percentage of the market share….so search may not necessarily be down, just transitioned to a different medium.

    • Chris Crum

      Indeed many people are finding different ways to access their information.

  5. Maybe they found what they were looking for?

  6. Google is basically cutting off it’s own head.
    They are one of the major advocates of apps these days.
    So with more apps comes less people searching, or at least in the traditional way.

    Search won’t die, but it’s going to be more diversified as niche search engines come to play through apps on mobile devices. Instead of searching on Google maps for the nearest restaurant to you, you might use the Zagat guide app, instead of Google’s map app.

  7. It is VERY simple. We are in a recession. People are not spending but saving. Less need to search. No more, no less.

  8. Pete Moss

    Article is idiotic, fails to answer the headline question, referencing comments. Is this journalism or fraud?

  9. There is a movement towards having relevant words and terms in the search results,ie: searchers are actually typing in searches in the form of a question.

    Example:

    How do I “sell my inventory”? Top Result(usually): Sellmyinventory.com

    What is the “housing fix” that is in all the news reports? Future top result (?) housingfix.com

    Domain names that are not precisely what is typed in will be ignored as the top results will answer the query.

    JMHO

  10. I think people who say that bookmarking at least mentally bookmarking sites has increased in the last year… I mean it doesn’t take a rocket scientist to remember that Wikipedia will pop up in many of your searches for certain type things… and if you are looking for a movie go to imdb and if you are looking for medical advice webmd… if you are wanting to shop go to e-bay or amazon… If they did a search they now know they will end up there anyway…so why waste the time searching?

    Also it may be that search results have become more relevant- reducing the number of tries to find what they are looking for…

    Or maybe people are getting better at searching for things using longer search terms and remembering to add the area they live in etc. This would also reduce the number of tries on searches.

  11. I was under the impression that AOL Search was powered by Google, effectively making Google’s share of the market slightly higher than 64.2%.

  12. Paul

    A huge factor is 2.0 sites. Take youtube for example. Ask almost any teenager their search order when they’re looking for something. Most of them will tell you they search on youtube -first- then they try a search engine. Surprised me too. Very, very common for the younger generation.

  13. It is likely that many searches in the future are accurate or domains directly from Web sites. Should be adapted to show concrete results significantly, and classified, web sites, blogs, forums, directories and adjust to the changing needs of users.

  14. I would agree with Thomas that more people are bookmarking sites they use regularly becuse they have learnt to use them. we should ask ourselves the question is this a long term trend and will we see the coninued drop of the search engines as a way of finding services, products and oinformation online. It wouold be using the internet for specific I would agree with Thomas that more people are bookmarking sites they use regularly because they have learnt to use them.

    We should ask ourselves the questions:
    Is this a long term trend?
    Will we see a continued drop of the search engines as a way of finding services, products and information online?

    I would also like to see if browser changes have influenced these changes in numbers.

    I have also observed with many people the way they use browsers and type the web address into the search field instead of the address bar in their browser. If they have changed this habit and are using the address bar it would account for some of the drop.

    The use of bookmarking is increasing as people develop their skills and preferred shopping, information and social media sites they use their own directory list in their browser to find their required website.

    For those companies that have websites competing with the market leaders it will become more difficult to compete if the potential customers stop using search and rely on their own bookmarks. It will also damage the SEO and SEM markets.

    There are still plenty of searches being done with plenty of opportunity. Business websites will have to ensure that they become the bookmarked website and will have to ensure that their sites are the preferred for their range of product and service.

    The emphasis in the next few years will move to user experience and away from SEO and SEM. It is a waste of resources getting high traffic levels to the website when the website is full of user barriers and hurdles.

    Demand for website user experience reviews has increased but few people are skilled or experienced enough to carry these specialist heuristic tests.

    Interesting thoughts

    Kind regards

    Nigel T Packer

  15. There’s no way that internet searches have gone down, I may agree that searches have gone down in “Traditional Search Engines”. I suspect that internet usage has grown not decreased, if you’re not including mobile search then the stats are flawed. A search is a search whether it is a mobile phone or a search engine.

    I will say that I am so excited about Google losing marketshare, I’m so tired of having to cow-tow to them when it comes to SEO practices. A little more paratiy could make SEO marketer’s live a much happier place.

    Wedding Rings Engagement

  16. david

    I think that searchers have learned to find what their searching for!

  17. Search has become more accurate, therefore reducing the need to continue to search. It is like the old statement: “It was in the last place I looked.” Of course it was, after you found it why would you continue to search? Search queries are becoming longer and more descriptive, search results more accurate, and fewer searches are needed.

  18. I feel the economic recession has a lot to do with this, especially with business oriented searches going down for suppliers, etc.

  19. Guest

    Isn’t Google owned by the government, developed by the NSA…

  20. From reading all the comments and more importantly watching analytic results on Google and Bing search is down but site visits are actually up. Bookmarking, social networks and shopping services or

  21. Guest

    Because most of the stuff on the web is crap. Content farms have filled the web with uninteresting, poorly written dog shit.

  22. All forms of social media search become more and more important. The arbitrary changes of search engine algorithms and the massive amount of low quality seo spam sites are good reasons to look for alternative sources of information.

  23. I think a more vertical search is a factor (more clicks going to Google.com), Facebook (users just spend more time there), and YouTube (music/video related keyword volume). I’m curious to see what categories are down in search volume. I can see Youtube/other major properties just becoming the search engine for all media related searches.

  24. kristen

    This has nothing to do with recession and nothing to do with mobile.
    People in a recession still look for things: “coupons” “frugal shopping” “saving money” “unemployment” “jobs” etc.

    In fact, if I were unemployed and sitting at home all day, my computer would be my new best friend in the search for a new source of income.

    Search is search. If you use google in IE, Firefox or on your phone, it’s still google.

    My 2 cents is that the growing social networks (Twitter, Facebook and sites like Yelp) have something to do with it. As well as known and trusted websites as someone else mentioned.

    People are moving to asking for information and advice online from their friends and peers and trusted sources rather than the search engines.

  25. Guest

    since Google owns YouTube… when do you think they start counting YouTube searches as Google searches?

  26. The WWW is constantly changing, and with this the concept of search. With the advent of social networking I’m wondering what search engines will look like in a few years. Wonder if people will mainly search within certain networks.

  27. I think less searches are partly due to:
    - web sites improved stickiness, and they have more returning traffic (skipping the search engine)
    - Web visitors improved the way they search and get to the data with less searches
    - recession – less searches for products
    - many people on social media web sites
    - Google Locals and Bing Locals giving you answers even when you search broadly. if you are in Toronto, and searching for Carpet Cleaning, the Google locals will give you results, as if you searched for Carpet Cleaning Service Toronto

  28. Yes, we are entering the mainstream phase of the Internet after nearly 15 years. Many users now “recognize” the popular destinations and they don’t thus need to search. Just like the real world, you do not search the yellow pages from where you buy your weekly grocery or fill your gas because you know those places already. The growth in search volume is likely to come from new markets like Asia, Eastern Europe and South America.

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