Amazon launched Amazon Local in 2011 as the daily deals boom was in full swing. It initially featured deals from LivingSocial, which Amazon had invested in.
Even LivingSocial itself has recently moved away from the space, and Amazon is following suit. The company announced on the Amazon Local homepage (via TechCrunch) that it will shut down in December.
The message says:
On December 18, 2015, Amazon Local will stop selling daily deals at local.amazon.com and on the Amazon Local app.
All purchased vouchers will not be affected by this change and remain valid according to their terms. Learn more.
From October 30, 2015 until December 18, 2015 you can continue to purchase deals at Amazon Local as usual.
TechCrunch shares a comment from the company:
Effective December 18, 2015, we will stop selling Amazon Local daily deals. We’ve learned a great deal from the daily deals business and will look for ways to apply these lessons in the future as we continue to innovate on behalf of our customers and merchants.
The deals space is clearly not the powerful force it once appeared to be. Groupon, the poster child of deals, has dropped from over $26 a share four years ago to less than $4 a share.
Image via Amazon