Amazon announced the launch of Style Code Live. On the surface, this is a live fashion show that lets viewers get tips from expert guests, discover new fashion and beauty products, and shop while watching.
Its implications, however, are far more interesting than the show itself. This represents Amazon's first attempt at a Home Shopping Network or QVC-like shopping experience on the web. Watch live video and order online while you watch.
Clearly there are a lot of opportunities here for Amazon to attract buyers and keep them engage as well as spring flash deals on them and whatever else they may feel like promoting.
For now, this is just one show in one vertical, but it's not hard to imagine Amazon taking the concept much further in additional spaces.
Style Code Live features live chat, a carousel under the video player that highlights products on Amazon as they're featured on the show, a chat host, and other interactive features.
The show is hosted by Lyndsey Rodrigues, Rachel Smith, and Frankie Grande. It's a 30-minute show that's free to all viewers, and streams weeknights at 9PM Eastern. The first episode premieres on Tuesday.
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